Have you been wondering whether blogs are passé, or whether you really need one for your business?
Have you been procrastinating about starting a blog because you’re not convinced of the value of having one?
If so, the following points should clarify any misconceptions you have about blogging and convince you to either start one, or to keep going with your blog.
I wrote my first blog article in 2013 and it’s been the main vehicle through which I’ve grown my audience over the years.
Today, my blog is the cornerstone of my marketing and content strategy and I couldn’t recommend blogging highly enough as a tool for you to grow, evolve, and profit as a business – for the following powerful reasons.
10 Reasons Why Your Business Needs a Blog
1. Blogging is a highly effective form of inbound marketing (SEO)
In this modern era, you need to be actively engaged in ‘inbound marketing’, which is the art of drawing customers to your products and services via content marketing and search engine optimisation (SEO). It’s how people find you organically through search engines, without you lifting a finger!
Outbound marketing, on the other hand, is anything you ‘push’ out into the world, like advertising, events or social media posting.
A blog boosts your SEO by giving Google and other search engines an abundant supply of keywords and phrases to work with so that it can link the people who are searching for content to your website.
This is a compelling enough reason to start blogging on its own, but if you need more convincing, keep reading!
2. A blog gives your brand a voice and helps you stand out from your competitors
Consumers want to buy from brands who they resonate with and who have similar values.
Blogging is a great way to give your brand a voice and to share your insight, perspective and views so that your ideal clients can connect with you and become loyal fans.
3. It keeps your website content ‘fresh’ and increases your search engine rankings
Google and other search engines love websites with new, fresh content and they reward those websites by increasing their rankings in search results. If your website hasn’t been updated in a while, you’re not doing yourself any favours.
Include a blog module with the last three posts of your blog on your website Home Page so that your home page is updated each time you publish a new blog (this is good for Google rankings). Plus, when you get into a habit of regular blogging, it signals to search engines that you’re an up-to-date, relevant website and you also provide search engines with a continuous supply of keywords and phrases to continue boosting your rankings.
4. It establishes you as an authority in your field
Blogging is a great way to showcase your expertise and passion in your field. When you take the time to provide relevant, valuable information to your audience on a regular basis, you establish yourself as a leader in your field and your audience will respect you for it.
5. It helps you organise your thoughts and ideas.
I love blogging because through the writing process I discover what I think about certain topics and it helps me to organise my thoughts and ideas. This in turn makes me a better coach and teacher.
Over time you’ll become more articulate and confident in your thoughts and ideas, which makes you a better business owner.
6. It builds trust and confidence in your brand.
Regular blogging shows that you’re committed to sharing your knowledge in your field and providing value to your customers – for free – which increases your credibility and instils trust and confidence in your brand.
And people want to buy from brands who they know, like, and trust.
7. It teaches you important reflection and introspection.
Blogging forces you to take time out from the busy-ness of your day to sit and reflect deeply on a particular topic. This process teaches you introspection, which leads to greater depth of knowledge and self-awareness, which makes you a better leader.
8. It makes you a better writer and communicator.
You become a better writer when you commit to writing your thoughts and ideas down on a regular basis. Like everything, we get better at writing and communicating through practice.
I laugh now when I look back at some of my early blogs (and feel a little embarrassed!). It’s a wonder to see how far my writing has grown and evolved over the years since I’ve committed to regular blogging. And you will find the same too if you keep up the practice.
9. Amplify your brand’s reach.
If people resonate with your message, they’ll share your blog with their friends and family, giving you a much greater reach without any paid advertising on your part.
Remember to ask your audience to share your article and use social share buttons to make it easy for people to share your blog to their platforms.
10. It’s free publicity.
Blogging is free PR!
You don’t have to wait to get featured in a media outlet, journal or magazine, you can simply put your thoughts and ideas out into the world off your own bat – because you can!
Blogging is one of my favourite things in the world for growing my business. If you’d like some guidance on how to get started or to up-level your blogging efforts, please reach out to me at firstname.lastname@example.org and I’ll be happy to chat with you!
Want to know more about how to start and grow a wildly successful business? Get your FREE copy of The Fempreneur Success Handbook and start building your Fempire now!
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In service to your success,
Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs