When is it Time to Take the Leap of Faith and Quit Your Corporate Job?

When is it Time to Take the Leap of Faith and Quit Your Corporate Job?

 If you're sitting on the fence, wondering about whether to quit your day job to pursue your heart's calling, these 5 reasons may be just what you need to make the decision to finally break free #fempire #fempirecoach #smallbusiness #womeninbusiness #businesscoach #businesscoachforwomen #womensupportingwomen #entrepreneur #workfromhome

Do you fantasise about quitting the rat race to start your dream business?

 

Thanks to high-speed internet and cloud-based systems, it’s easier than ever before to work from anywhere you like. Culturally, we’re getting tired of the rat race and more and more people are craving more flexibility, freedom, purpose, and creativity in their work.

I quit my corporate engineering consulting career back in 2011 and I haven’t missed it at all. I now get to create my work days on my own terms, and I fit my work life around my busy life as a mother to two young boys. 

Freelancing and ‘gig’ workers are on the rise.

 

Freelancers now make up 35% of the American and Australian workforces, and these numbers steadily are on the rise.

 

The percentage of freelancers is even higher among the younger workforce. A survey conducted by Upwork and published in The Herald Sun showed that in Australia, among workers aged 18 - 24 years old, 47% are freelancing either part-time or full-time, versus 28% of Baby Boomers.Tweet it

 

Having grown up in the digital world, it’s natural that young people in the modern era are more flexible, agile, and connected with big networks – the perfect ingredients for entrepreneurship and freelancing.

 

It’s interesting to note also that the majority of older people who chose to start their own business did not do so out of necessity, but by choice (57% of the total), with flexibility, freedom, and improved work-life balance “luring them from the rigid confines of the 38-hour work week.”

I know that when I was growing up, entrepreneurship always seemed incredibly risky to me; the responsibility for generating your own income throughout all economic cycles seemed like a far bigger risk than I was willing to take. However, independent workforce surveys such as the UpWork survey in the USA show that freelancers are now, in fact, earning more relative to their old jobs. Among respondents in the UpWork survey, more than half are earning more than they did getting a steady pay cheque in their former job. A total of 46% were able to successfully raise their rates in the past year.

 

53% of freelancers believe that having a diverse portfolio of clients is more economically secure than having one employer. Times are changing indeed.Tweet it

 

 

Are you stuck in a career or profession that you don’t love? Is it time for you to finally take the leap of faith to start doing the work you really want to be doing? Find out in this article. #fempire #fempirecoach #smallbusiness #womeninbusiness #businesscoach #businesscoachforwomen #womensupportingwomen #entrepreneur #workfromhomeBut if you’re sitting on the fence about whether to finally answer that little voice that’s nudging you to quit your day job to pursue something closer to your heart, I understand from personal experience how hard it is to make that decision.

Deciding to leave a stable career path and a reliable salary for an unknown outcome, no matter how exciting or appealing the idea, is absolutely not an easy decision to make to. And it’s not one that I made lightly myself. It wasn’t until I started suffering from severe chronic health issues that I was finally forced to change direction (you can read my full story here).

And even when all the signs were pointing to the fact that I needed to branch out on my own, it was still an absolutely terrifying thought; I had a lot of fear and insecurity to overcome before I was able to consider the idea of becoming a ‘business owner’ seriously.

But taking the leap of faith to start my own business was one of the best decisions I’ve made in my life, for the reasons I’m about to share with you. Of course, it hasn’t always been easy.

 

Starting your own business is not for the faint-hearted. It requires enormous resilience, grit, perseverance, and most of all, belief in yourself.

But the rewards more than outweigh the challenge.

 

There are days when it all feels too hard and I want to give up on my dream (as I write about in my article 7 Powerful Strategies to Get You Through Those Days When You Just Want to Give Up on Your Dream). But they’re happening less frequently as I establish more reliable structures, systems, and approaches that allow me to earn a more reliable and predictable income. Establishing yourself successfully in your own business won’t happen overnight, but it will happen. As long as you approach it with a practical, low-risk strategy and get advice from those who have gone before you, you’ll find a way to make it happen.

 

Here are 5 big reasons why you should break free and start your own business.

 

1. You’ll enjoy greater freedom and flexibility.

If you’re tired of the groundhog days of alarm clocks, rushing and commuting, then you’ll love being your own boss. No more forcing yourself into the office early in the morning no matter how late you stayed up the night before, or the complete lack of free time to do the things that sustain and nourish you.

As your own boss, you can work according to your own schedule and work with the natural rhythms of your body clock and creative impulses. I love that I can now take time off when I need to and catch up on my work in the evening if I have to. Freedom and flexibility have become especially important to me since becoming a mother to our two young children.Tweet it

Yes, you’ll need to have robust self-discipline and sufficient structure in your days to force you to be productive and be able to enjoy the traction and momentum you need in your business. But when you’re doing something you love, it’s not hard to find the motivation to get onto your work.

 

It’s been my experience that structure and routine are your best allies as a small business owner. The good part is, you get to decide on the business structure and routine that suits you.

 

2. You can do things on your own terms.

If you’re someone who finds it hard to be micro-managed or to follow someone else’s ideas (especially if you don’t agree with them), then you’ll love being your own boss. In the great article “Why entrepreneurs choose freedom over money”, they conclude:

“Despite the fact that people who work for themselves often work more, have fewer benefits and experience more on-the-job stress than those who work in a company, the majority of Americans would prefer to be entrepreneurs. Our research shows that entrepreneurs are more satisfied with their jobs – and happier in general. Workplace autonomy is a powerful motivator.”

 

3. You’ll experience more fun and fulfilment.

I really needed to pinch myself the first time I received money for my coaching services; it seemed such a gift to be paid for something I found so enjoyable and enriching. Doing something you love really is the biggest gift you can give yourself. Plus, entrepreneurs are a fun bunch of people! It continues to amaze and inspire me to see how much entrepreneurs seem to enjoy their work. One of my favourite mentors Jeanna Gabellini always says:

 

“If it ain’t fun, don’t do it!”
– Jeanna Gabellini

 

A central part of Jeanna’s work and message is teaching people how to harness the Law of Attraction in their business to attract more profits and abundance, and having fun is an essential part! This was something that took me a long time to get used to. I was used to having to work hard and to ‘struggle’ at work; I’d come to accept that work is a necessary evil to pay the bills and to get ahead in the world. It feels so great to now to actually have fun in my work each and every day. To learn more about the Law of Attraction, check out my blog article: How to Create More of What You Want Using the Law of Attraction.

 

Are you stuck in a career or profession that you don’t love? Is it time for you to finally take the leap of faith to start doing the work you really want to be doing? Find out in this article. #fempire #fempirecoach #smallbusiness #womeninbusiness #businesscoach #businesscoachforwomen #womensupportingwomen #entrepreneur #workfromhome4. You get to fully express your unique gifts and talents.

You have your own unique zone of ‘natural genius’ – the things that you’re naturally good at without even trying. You’ll experience greater fulfilment and fun when you’re operating in your zone of natural genius most of the time.

During my corporate career, I was operating in my zone of natural genius only about 20% of the time. The rest of the time I was doing things that weren’t aligned with my natural strengths and they felt hard and draining.

I know that every career includes tasks and activities that we like and many task and activities that we don’t like. But when you’re working in a way that allows you to fully express the gifts you do have, somehow the other parts don’t feel so onerous or annoying – they’re in service to the beautiful thing you’re creating through your business.

Are you working in your Zone of Genius? Find out in my article: How to Live & Work in Your Zone of Genius: Your Strengths are More Than Just the Things You’re Good at.

 

 

5. You get to see the direct results of your efforts and enjoy making a positive difference.

Do you often wonder whether your daily work is having any impact? In my former career I spent countless hours writing Business Cases, proposals and strategic plans that were often shelved, delayed due to lack of funding, or often dismissed because it was “not the way we’ve always done things”.

 

And while I was part of some important breakthroughs during my career, I wanted to spend less time justifying and defending my ideas and more time just getting on and doing them.Tweet it

 

When you work for yourself, you can pitch your idea and philosophy clearly and those who resonate with your vision – and need exactly what you’re offering – can engage with you. And then you can get on with the task of serving those people directly and effectively. I believe the more people who embrace their yearning to make a difference and put themselves out there to start serving in their own unique way, the faster we’ll see things improve in the world.

 

Are you ready to leave your day job to start your own business?

 

If you’re at the point of wondering whether you should leave your career behind to pursue something closer to your heart, Helena Klein suggests asking yourself these questions:

  • Do you have to justify your job to yourself and others? Do you find yourself saying your work is actually ‘not that bad’, when in reality you know there must be a more joyful and fulfilling way to spend your working days?
  • Is your work giving you energy or draining you of it? Is there at least one part of your work that you look forward to each day? If there’s no part of your work that truly excites you, it’s time to make some changes.
  • Is there anybody I work with whose life I would like to have? If you don’t see any positive role models at work to look up to and who have the kind of life you want, then why are you there? There is no use in working your way up to a job that you don’t want to have.
  • Do you feel inspired by your work? Are you able to think freely, out of the box? Or do you feel trapped and patronized? If you spend too much time completing other people’s tasks, ignoring your own thoughts, or withholding your talent from the world, then it’s time to think seriously about change.
  • Last but not least: is my work in line with my personal values? If the things you’re doing at work don’t feel good to you, this is a big warning sign. You should feel proud of what you do and feel good about yourself when you do it.

 

As Farnoosh Ahram says:

 

“If you want to venture out on your own, pursue a call to greatness and live a meaningful life on your own terms, do it. Do not wait for permission. Do not wait for acceptance or validation. Do.Not.Wait, my friend. Because time is the one thing that you cannot buy back with all the gold and power in the world.” - Farnoosh AhramTweet it

 

 

Do you want to break free but you’re not quite sure how to go about setting up your own business? Get yourself a FREE copy of THE ULTIMATE FEMPRENEUR SUCCESS HANDBOOK and learn everything I wish I knew when I decided to start my own business back in 2011!

Are you still trying trying to figure out what you’re meant to be doing with your professional life? This FREE E-Book will help you: PATHFINDING: How to Find Your Inspired Path & Purpose.

Learn how to build a career that unites your true nature, your passion and your natural genius into work that is a full expression of yourself, allowing you to get your unique and valuable gifts into the world in a way that is FUN and deeply fulfilling!

 

Did you like this article? You might also like:

How to Be a Mother and Successfully Grow a Family and a Business at the Same Time.

How to Live and Work in Your Zone of Genius: Your Strengths are More Than Just the Things You’re Good At

Why is it So Hard to Find a Career You Love? 5 Powerful Tips for Finding Your Inspired Professional Path

Career Bliss: How to Find Your Inspired Professional Path & Purpose

The 12 Best Work From Home Gadgets & Accessories

 

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
katie@katiedejong.com
www.katiedejong.com
Life’s too short to spend your days doing work that you don’t absolutely love. What’s holding you back from taking the leap of faith to finally do what really want to do? Read on to find out. #fempire #fempirecoach #smallbusiness #womeninbusiness #businesscoach #businesscoachforwomen #womensupportingwomen #entrepreneur #workfromhome
Profit Queen (Part 2): 5 Powerful Ways to Optimise Your Operating Model for Greater Profits

Profit Queen (Part 2): 5 Powerful Ways to Optimise Your Operating Model for Greater Profits

Are you tired of being a slave to your business and want to break through into higher levels of revenue and freedom? It’s time to become a profit queen! Discover five ways that you can optimise your business model so you can finally create the business and lifestyle you deserve. #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #businessgrowth #growthstrategies #womensupportingwomen

 

Have you been in business for a while and you’re working your backside off, but you’re not making the money you deserve? 

 

Are you feeling like a slave to your business?

Are you still not able to take a good holiday away because your business can’t run without you?

If so, you’re not alone.

 

This is Part 2 of a two-part blog series that teaches you how to finally achieve greater revenue and freedom in your business through optimising your Business Model (Part 1) and your Operating Model (this article).

If you haven’t read part one yet, I highly recommend you do (click here). And then come back to read this article as both pieces need to go hand in hand to grow your business. 

So let’s look at how you can break through to achieve greater levels of revenue and freedom in your business through changing your operating model.

 

 

 

5 Ways You Need to Optimise Your Operating Model: 

How To Run Your Business to Give You the Lifestyle You Desire.

 

So you started your business as a solopreneur and most likely you had to learn how to do everything yourself because of budget constraints. But now you’re still doing everything yourself while also trying to juggle your client load, win new clients, and keep up with the accounts and admin.

And it’s not sustainable anymore, right?

If you’re serious about breaking into a new phase of healthy profit and growth, you need to make some big changes.

Here are the five big ways you can untangle yourself from the business to finally create the freedom and revenue you desire.

To break through to the next level of growth and profit in your business, it's going to require a new mindset and way of thinking. As a business owner, your business is a direct reflection of you and your way of thinking. Discover how you can shift your mindset to embrace new levels of growth and profit. #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #businessgrowth #growthstrategies

 

1. Start outsourcing.

To reach profit and scale, you need to start working ‘on’ your business, not ‘in’ your business. You’ll need to surround yourself with a team of people who are reliable and competent and can take the administrative burden off you.

 

If you haven’t dipped your toe in the world of outsourcing yet, it can be scary, especially if you struggle with perfectionism and letting go.

 

But you need to find a way to work through this, otherwise, you’ll be forever stuck in the breakthrough phase and you’ll never get to profit and scale.

 

This doesn’t mean you have to start bringing on employees. Simply start by hiring a virtual assistant for just a few hours per month to do some simple tasks like social media scheduling and posting or payment tracking and client onboarding. If you’ve never worked with a VA before, check out my article: What is a Virtual Assistant and Why Do You Need One?

 My advice when it comes to hiring virtual assistants is to go by word of mouth. Work with those who have proven themselves to competent and great value, because otherwise, you can burn lots of money and not get very far.

 

But when you find a great virtual assistant, you’ll start experiencing the true freedom of outsourcing. It will help you see how you can untangle yourself from the ‘doing’ so you can focus on growing your business.Tweet it

 

And when it comes to outsourcing, always follow this rule:
Any activity that you can pay someone else to do for a lower hourly rate than your rate, outsource it now!

 

 

2. Stop flying by the seat of your pants and start planning.

If you want to grow and scale, you must make annual planning an integral part of your business operating model!

What are your growth targets?

How much revenue do you want to make?

Set some solid revenue goals to work towards. And chunk them down into 90-day goals that you can work towards every three months to maximise your productivity.

Determine the marketing strategy that will enable you to achieve your revenue targets. How many times a year are you going to conduct your main lead generation strategy, whether it be a webinar, or an event, or a challenge? Plan them into your diary so that you can start developing your marketing calendar, which will include the delivery of your follow on signature program.

Or if you have a product line, plan in your seasonal promotions and offers so you can get your marketing schedule aligned. 

 

Planning so critical to business success.

As the saying goes: “Failing to plan is planning to fail.”

 

Take the time to get all your events and marketing milestones onto a single page marketing calendar and get busy working towards it. The gold is in the planning!

 

3. Start measuring your performance against your growth targets.

Once you’ve set your revenue and marketing goals, you’ll need to measure your progress against them on a regular basis. I recommend doing this every three months (90 days). That way you can revise your targets as you go and (hopefully) increase your targets upwards.

 

There’s no point in setting goals if you don’t check in regularly and monitor your progress against them.Tweet it

 It can feel really scary to take those big steps that are required to grow your business, like outsourcing, investing in advertising, and growth mapping, to name a few. But the freedom and increased revenue you'll enjoy as a result make it well worth your while. #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #businessgrowth #growthstrategies

 

4. Automate your systems and processes wherever possible. 

Now that you’re ready to grow and scale, it’s time to invest in systems and processes that take the administrative burden off you. As a minimum, here are some of the processes that should be automated: 

  • Your client onboarding processes including proposal signing, sending of T&C documentation, payment, client set up.
  • Your email welcome sequences when clients subscribe to a lead magnet or discovery call.
  • Your calendar booking system and appointment reminders (I recommend Calendly).
  • Client payments (use an auto-debit system so you’re never chasing payments).

 

5. Leverage your time. Move away from time = money.

If your revenue relies on your time, then you’ll need to think strategically about how you can uncouple yourself and leverage your time more effectively. Here are some ways you can do this:

  • Package your knowledge into digital products like online courses, programs or membership sites.
  • Move from one-on-one service provision into group work. Make your private service a premium price so that you only take on a small number of high paying, private clients, and the rest you serve in a group format.
  • Develop other streams of passive income through affiliations or joint ventures.

 

What are some ways that you could start uncoupling your business from your own personal time input so that you can finally start growing your revenue, independently of your time input?

If you found this valuable, be sure to head on over to Part 1: How to Become a Profit Queen (Part 1): 5 Ways You Need to Optimise your Business Model to Achieve Growth.


Did you like this article? You might also like…

15 Great Books that Every Female Entrepreneur Needs to Read

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How to Craft an Irresistible Offer that your Prospects Can’t Refuse

How to Quickly Grow Your Business with 90 Day Goals

Are you starting or growing your own business? Get your FREE Fempreneur Success Handbook and discover everything I wish someone had told me back when I was starting my business in 2014!

In service to your success,

Kate De Jong, Ph.D
Fempire Coach
https://katiedejong.com
kated@fempirecoach.com.au

Profit Queen (Part 1): 5 Powerful Ways to Optimise Your Business Model for Greater Profit

Profit Queen (Part 1): 5 Powerful Ways to Optimise Your Business Model for Greater Profit

Are you tired of being a slave to your business and want to break through into higher levels of revenue and freedom? It’s time to become a profit queen! Discover five ways that you can optimise your business model so you can finally create the business and lifestyle you deserve. #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #businessgrowth #growthstrategies #womensupportingwomen

 

Have you been in business for a while and you’re working your backside off, but you’re not making the money you deserve? 

 

Are you feeling like a slave to your business?

Are you still not able to take a good holiday away because your business can’t run without you?

If so, you’re not alone.

It’s common for first-time business owners to get stuck around the ‘breakthrough’ phase in the 6 stages of business growth (see the image below).

Moving from breakthrough to profit and scale requires a whole new approach - and a whole new mindset.Tweet it

 

Have you been stuck in the break-even phase for too long in your business and you finally want to break through to profit and growth? Read on to discover how! #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #businessgrowth #growthstrategies

 

This article is part one of a two-part series on how to grow and scale your business (you can access Part 2 here).

There are two areas you need to focus your attention on so you can finally create the freedom and revenue you desire.

 

You Have Two Leverage Points as a Business Owner:

 

1. Your Business Model.

Your business model is the process you apply to you generate your leads, convert them into repeat sales, and how you price your products or services to generate profit. It encompasses the whole ‘customer value journey’ that takes your customer on a journey with you to get maximum results and value, while simultaneously maximising their expenditure with you.

We’re covering your business model in this article.

 

2. Your Operating Model.

Your operating model is how you operate your business. If you’re doing everything yourself right not, you won’t be able to grow or expand and you’ll remain forever trapped in your business.

Many experienced entrepreneurs often say:

“If you can’t take a break away from your business, then you don’t have a business.”

In a serial entrepreneur’s eyes, a business is something that can be sold on for a profit and it can run completely independently of you.
Your operating model is the piece that will give you leverage, time, and freedom. Discover how in Part 2 (click here).

So to grow and scale your business, let’s first look at the five elements you need to optimise in your business model.

 

 

5 Ways You Need to Optimise Your Business Model: 

Lead Generation, Sales & Repeat Purchases.

 

The formula below defines your business growth potential (ref. Ryan Deiss, Digital Marketer, Houston, USA).

 

 

 

Each of the four different elements in the formula makes a big difference to your growth potential. And when you make a small change in each one of them, the compounding multiplying effect is significant.

So what are these elements and how do you go about optimising each one to maximise your growth potential?

 

1. Increase Your Leads

A lead is anyone who is actively interested in your product or service. How are you letting people know that you exist and how you solve their specific problems? How are you demonstrating your value so that people can become interested in your product or service? 

This is the realm of ‘lead generation’ and it’s all about moving prospects from the ‘awareness’ phase into the ‘consideration’ stage of the buyer’s journey

Methods to generate leads include ‘push’ marketing like social media marketing, advertising, content marketing, email marketing, and networking, just to name a few. And it also includes ‘pull’ marketing tactics like SEO (search engine optimisation).

To get more customers into your pipeline, you need to have strategic methods in place to generate leads. Which strategies can you implement or grow to add more leads into your pipeline?

 

Ultimately all businesses who want to grow and scale need to have a ‘tap’ that they can turn on to generate new clients when needed. Tweet it

 

To develop a ‘tap’ of leads that you can turn on and off when needed, you’ll need to enter the world of advertising.
If you spend $1 on ads and you get $3 in return, then you’ll never have to worry about money again.

 

Advertising allows you to generate clients on demand. Without advertising, you have to rely on your organic marketing strategies and word of mouth referrals, which of course are very important for small business (85% of all small business transactions come through word of mouth referrals).

But if you want to grow and scale, you’ll need to develop a lead generation strategy that includes advertising.

I highly recommend that you learn how to set up a digital marketing campaign (Caffeinate Digital’s 90-Day Lead Generation program is fantastic), or work with a digital marketing agency to dip your toe into the world of Google and Facebook Ads so that you can start to experience the ease and flow that advertising can bring to your business!

Your ability to sell has a massive impact on your bottom line. It’s imperative as a business owner that you master the art of selling, authentically and easily. Discover four other big tips to generate more revenue and freedom in your business! #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #businessgrowth #growthstrategies #selling

 

2. Increase the Amount of Customers You Serve

The next element to increase your growth potential is the number of customers you bring into the business.

In order to generate customers from your leads, you need to get really good at conversion, i.e. turning your website visitors and prospects into paying clients. This requires that you master the art of selling, both through:
1. An optimised website, landing pages, and sales funnel, and;
2. Powerful sales conversations that close your prospects.

 

The ability to close deals and convert prospects into paying clients through compelling sales conversations is a real skill that you need to learn, develop, and practice continuously.

 

If this part makes you uncomfortable, you’re not alone, but you must focus on becoming great at selling as quickly as possible!

 

Selling is the piece that lets most female business owners down. Many women say they don’t want to come across as too pushy or aggressive. But selling doesn’t have to be about being pushy or aggressive. You can be completely authentic and gentle and still close your ideal clients into your programs.Tweet it

 

If you haven’t already, I highly recommend that you attend an intense sales training course. I did this a while back and my conversion rate went up from around 10-20% to more than 50% conversion. With a few solid strategies, you can learn how to become much better at converting leads into clients. 

If you do nothing else, just focus on learning to close clients through powerful sales conversations and your growth potential will increase dramatically.

 

An increase in your conversion rate has a significant impact on your business growth potential.Tweet it

 

Now that you’re able to convert more leads into customers, the next thing to maximise is the profit margin on your products or services.

 

3. Increase Your Profit Margin

This is all about your pricing strategy. Your profit margin is the difference between your selling price and your cost for delivering that product or service. 

For example, if you run workshops at $100 per ticket and you have 10 clients per workshop, then you generate $1000 revenue. But if your cost of venue hire and catering combined is $600, then your profit margin is only $400 per workshop. To increase your margin, you’ll need to either increase your price per ticket or find ways to reduce your venue and catering expenses.

What can you do to increase the profit margin on your products or services to increase your business growth potential?

 

4. Frequency of Purchase

The final element in your growth potential formula is the frequency in which you bring customers into your business. If you run webinars once every three months to generate leads and clients, then can you find ways to start doing that every two months instead? 

The more frequently you’re generating leads and clients, the greater your business growth potential.

What can you do to start increasing the frequency of purchase?

 

5. Map Out Your Customer Buying Journey

 

If you want to grow and scale, you need to mindfully map out your customer buying journey because this is how you give maximum value to your customers while maximising their expenditure with your business.Tweet it

 

Here are the steps included in the Buyer’s Journey developed by Caffeinate Digital.

  1. AWARE 
    How will you make prospects aware that they have a problem you can solve?
    At Fempire we do this via content marketing, free videos, great lead magnets, SEO, and Google Ads.
  2. ENGAGE
    How will you catch your prospect’s attention and invite them into the journey with you? Via a Facebook Ad? Or Google Ad?
    At Fempire we mainly do this via Facebook advertising, which leads our prospects into a webinar.
  3. SUBSCRIBE
    How will you get prospects to engage with you and your brand? Via a webinar? Or discovery call? Or a free workshop? At this point, your prospect needs to opt in to spend either time or money with you.
  4. CONVERT
    How will convert your leads into paying clients? Via a sales call? Or a pitch at the end of your webinar?
    At Fempire we do this via a pitch at the end of our webinar.
  5. EXCITE
    How will you get your clients excited about their decision to invest with you? Via an email nurture sequence? Via follow up videos?
    At Fempire we excite our prospects via an extensive email nurture sequence and we get our prospects into a Facebook Group where we get them excited in the lead up to their Fempreneur program.
  6. ASCEND
    How will you lead your clients up through the different tiers of programs or products that you offer (see the image below to see how Fempire does the ‘ascend’ phase).
  7. ADVOCATE
    How will you deliver such a great experience that your clients become brand advocates and bring in referrals for you? 
  8. PROMOTE
    How will you keep your clients connected with you so that you can continue to give them value and they can continue to promote your business for you?
    At Fempire we do this via our Fempire Elite membership group.

The Fempire Ascend Journey: Clients start by joining in the 6-week Fempreneur journey, then progress to our 12-month Mastery program, then to our Profit & Scale Program.

 

How will you lead your customers through the entire buying journey with you?

Get crystal clear on your specific customer buyer’s journey and put a strategy in place – including retargeting – in order to maximise your business growth potential.

So in this article, we’ve looked at Part 1 – Optimise Your Business Model. Head on over to Part 2 to find out how you can optimise your Operating Model to achieve huge profit and growth!

 

Did you like this article? You might also like…

How to Win More Clients with a Powerful Customer Value Journey

15 Great Books that Every Female Entrepreneur Needs to Read

How To Boost Your Revenue Quickly With Google Reviews

How to Craft an Irresistible Offer that your Prospects Can’t Refuse

How to Quickly Grow Your Business with 90 Day Goals

Are you starting or growing your own business? Get your FREE Fempreneur Success Handbook and discover everything I wish someone had told me back when I was starting my business in 2014!

In service to your success,

Kate De Jong, Ph.D
Fempire Coach
https://katiedejong.com
kated@fempirecoach.com.au

Discover the Best Social Media Platforms for Your Business

Discover the Best Social Media Platforms for Your Business

Facebook, Instagram, LinkedIn, Twitter, Pinterest, SnapChat, TikTok, YouTube... the choice of social platforms can be overwhelming! How do you know which ones to focus your time on? In this week's blog I'm sharing all the stats for the 8 biggest social platforms worldwide, so that you can make sure you're focusing your time and energy on the right platforms for your business! #socialmediamarketing #socialmedia #businessmarketing #businesscoach #businesscoachforwomen #fempire #fempirecoach #womensupportingwomen #ladybossesInstagram, Facebook, YouTube, TikTok, Snapchat, Twitter, Pinterest, LinkedIn… the list seems endless.

 

Did you know that there are now over one hundred different social media platforms? And the list keeps growing!

 

The world of social media can be overwhelming.

 

How do you know which platforms you should be spending your precious time and energy on?

 

In this article I’m giving you an overview of the top eight most used social media platforms worldwide so you can figure out which ones are right for your business!

 

Firstly, Why Use Social Media in Business?

 

Social media platforms are a critical part of any business growth strategy today.

Here are just some of the reasons why your business needs to be on social media:

 

8 Reasons Why Your Business Needs to be on Social Media.

  1. To raise your brand visibility and brand awareness (i.e. to let people know you exist!)
  2. To build your audience of potential customers (it’s so much easier to sell to a ‘warm’ audience as opposed to a ‘cold’ audience who’s never heard of you before).
  3. To connect and engage with your potential customers and to learn more about their key challenges and struggles.
  4. To inform, educate, and inspire your audience and move them up the Customer Value Journey from ‘problem unaware’ to ‘solution aware’ (discover everything you need to know about the essential Customer Value Journey is my article here: How to Win More Clients with a Powerful Customer Value Journey.)
  5. To build trust and credibility in your brand. Your customers want to know whether they know, like, and trust you before they’re willing to invest.
  6. To establish your authority and leadership in your field.
  7. To grow your email list so you can nurture your audience and build the relationship with them.
  8. To sell! You can use social media to convert your audience into paying customers.

 

So now that we’ve established why your business needs to be on social media, the next step is to figure out which platforms you should focus your marketing efforts on.

 

You have only so much time in your day and you don’t want to spend it all on social media. Tweet it

 

The best thing you can do on social media is to pick one or two platforms and focus your energy there to start with. Don’t try to spread yourself too thin! Your target audience won’t be on every single social media platform so you shouldn’t be either. Use this guide to figure out which social media platforms you should be using to see results in your business. 

Social media marketing is absolutely essential for your business in this day in age. But which ones are the best for your business? Read on to discover the latest statistics for each of the big eight social platforms globally so you you know which ones are right for you! #socialmediamarketing #socialmedia #businessmarketing #businesscoach #businesscoachforwomen #fempire #fempirecoach #womensupportingwomen #ladybosses

 

The Key Thing to Consider When Deciding on Which Social Platforms to Use

 

The key question you need to ask yourself when trying to decide which platforms to use is:

 

Where is your target audience spending their time?

 

There’s no point in spending lots of time on TikTok if your ideal clients aren’t even on there! Where are your ideal clients hanging out?

The following information is intended to help you decide which platforms to use in your business based on some of the statistics available for each platform. I’ve collated this information from several different sources (see the sources at the end of the article!)

The social platforms below are ranked in order from highest number of users to lowest number of users worldwide. All stats are accurate as at May 2021.

Are you ready?

Here we go!

Facebook, Instagram, LinkedIn, Twitter, Pinterest, SnapChat, TikTok, YouTube... the choice of social platforms can be overwhelming! How do you know which ones to focus your time on? In this week's blog I'm sharing all the stats for the 8 biggest social platforms worldwide, so that you can make sure you're focusing your time and energy on the right platforms for your business! #socialmediamarketing #socialmedia #businessmarketing #businesscoach #businesscoachforwomen #fempire #fempirecoach #womensupportingwomen #ladybosses

 

Everything You Need to Know About the World’s Biggest Social Platforms

 

1. Facebook

What is Facebook?

Facebook is a platform for social connection. People tend to jump onto Facebook to catch up with what’s going on in their friend circles and to stay up to date with social happenings. It’s by far the most widely used social platform worldwide.

Facebook’s Company Vision Statement: “People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”

Number of active users per month: 2.7 billion

Who Uses the Platform?

  • 86% of people aged 18-29. 
  • 77% of people aged 30-49. 
  • 51% of people aged 50-65. 
  • 34% of people aged 65+. 
  • 54% of users are female. 
  • 46% of users are male. A
  • Average income ranges widely from $30K – $100K+.

 

Important Characteristics of Facebook

  • Facebook is the most widely used social platform with the most varied demographics of users, meaning your target audience is probably on Facebook. 
  • It’s a ‘pay to play’ platform, meaning you’ll need to invest some money to promote your business page, your offers, and your content. Of course, you can post without paying, but organic (unpaid) reach is very low these days and building your brand visibility without Ads is a long process and requires a lot of effort.
  • Facebook Ads is a very powerful platform to use for promoting your business offerings, with good ROI on average. You can target very specific audiences and demographics with Ads because Facebook collects lots of personal information about its users. 
  • Using a low budget and trying to reach a large audience is less effective than a larger budget targeted to a more niched audience. 
  • People are generally on Facebook for social reasons as a form of time out. Your content will need to be captivating in order to disrupt your audience and gain their attention.

 

 

2. YouTube

What is YouTube?

YouTube is a search engine for video content. Video is the most powerful form of content these days because showing is more powerful than telling. Plus, it allows you to make a direct connection with your audience. They get to see you and know you as if they’re in the room with you. That’s why video traffic is predicted to make up 80% of all traffic online by the end of 2021. If video isn’t part of your marketing strategy yet, it probably should be! 

Plus, being a search engine, your audience is actively searching for content on YouTube and so when you’re using the right keywords, it can be a powerful marketing machine for your business.

YouTube’s Company Vision Statement: “Our mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories.”

Who Uses the Platform?

  • 81% of people aged 15-25. 
  • 71% of people aged 26-35. 
  • 67% of people aged 36-45. 
  • 66% of people aged 46-55. 
  • 58% of people aged 56+. 
  • 55% of users are female. 
  • 45% of users are male. 
  • Average income ranges from $30K – $100K+. 


Important Characteristics of YouTube

  • YouTube is a search engine, hosting and streaming platform for video content. 
  • Owned by Google, it gives you access to Google’s advertising platform, which you can use to your advantage when running YouTube ads. 
  • Being a search engine, you’ll catch people who are actively looking for your product or service. You’ll need your videos to use appropriate keywords and tags so people can find your content.
  • Optimize your search rankings by including searched keywords in your title.
  • If you prepare a lot of video content (which most businesses should do!), you can create your own YouTube channel for free and use it to host and showcase all of your video content. 

 

 

3. Instagram

What is Instagram?

Instagram is a free social media platform for sharing images and video content. It’s a great platform for making connections with people and other businesses who see the world in interesting ways. You can find and follow people and businesses based on their content, and if they like yours, they’ll follow you back.

It can be a powerful marketing mechanism for your business. It’s essential for E-Commerce businesses and creative businesses that rely on your customers seeing your visual content.

Instagram’s Company Vision Statement: “To capture and share the world’s moments.”

Number of active users per month: 1 billion

Who Uses the Platform?

  • 67% of people aged 18-29. 
  • 47% of people aged 30-49. 
  • 23% of people aged 50-64. 
  • 8% of people aged 65+. 
  • 51% of users are female. 
  • 49% of users are male 
  • 60% of users earn $100K+ (more affluent platform).


Important Characteristics of Instagram

  • Instagram is for visual content, including infographics, photos, and video. 
  • Instagram is owned by Facebook so you have access to the same extensive user base and advertising platform. Ads can be run across both platforms simultaneously for a wider reach. 
  • Instagram posts can be directly cross-posted to Facebook. 
  • It’s one of the best platforms for E-Commerce and creative businesses. 
  • Instagram Reels are now providing strong competition to TikTok for animated videos. 
  • Instagram is a great platform to directly engage with your followers and to have conversations with them in direct messages. 

 

 

4. TikTok

What is TikTok?

TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community. It’s starting to get more and more traction with businesses as a way to connect with their audience.

TikTok’s Company Vision Statement: “TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.”

Number of active users per month: 800 million

Who Uses the Platform?

  • 41% of users are aged between 16-24 years old. 
  • Further stats pending. TikTok was only established in 2018. 

Important Characteristics of TikTok

  • TikTok is a mobile app for creating and sharing short videos. 
  • TikTok’s mission is “to capture and present the world’s creativity, knowledge, and precious life moments, directly from the mobile phone”. 
  • The platform is great for business and content creators, allowing you to engage with customers through video, in short, bite-sized clips. 
  • You can share your business core content messages in marketing videos. 
  • Your TikTok videos can be shared across your other social platforms. 
  • Younger users create and share animated videos that commonly include singing, dancing, lip-syncing, and comedy. 
  • Adult and business usage is growing: In less than 18 months, adult users grew 5.5 times from 2018. 
  • This platform is one to watch!

 

 

5. SnapChat

What is SnapChat?

Snapchat is a popular messaging app that lets users exchange pictures and videos (called snaps) that disappear after they’re viewed. Some businesses use it as a way to directly connect with their potential customers.

SnapChat’s Company Vision Statement: “Snapchat is an app that empowers people to express themselves, live in the moment, learn about the world, and have fun together. It’s the easiest and fastest way to communicate the full range of human emotions with your friends without pressure to be popular, pretty, or perfect.”

Number of active users per month: 381 million

Who Uses the Platform?

  • 53% of people aged 15-25. 
  • 34% of people aged 26-35. 
  • 18% of people aged 36-45. 
  • 11% of people aged 46-55. 
  • 4% of people aged 56+. 
  • 61% of users are female. 
  • 38% of users are male.

Important Characteristics of SnapChat

  • Snapchat is a mobile app for Android and iOS devices designed mainly for social interaction in a casual and fun way. 
  • It’s about being authentic, not picture-perfect. 
  • Photos and videos that you take in Snapchat are known as ‘snaps’ that can be posted, sent, and received. 
  • Known as the app for #RealFriends, ‘snaps’ are lighthearted and creative.
  • 87% of users are younger than 35. So if your target audience is young, Snapchat is an essential platform for your business. 
  • One of the core concepts of the app is that any picture or video or message you send is only accessible for a short time before it disappears. This temporary nature is designed to encourage a more spontaneous and natural flow of interaction. 

 

6. Twitter

What is Twitter?

Twitter is a microblogging and social networking service on which users post and interact with messages known as “tweets”. Its intention is to provide a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent messages. “Tweets” can contain photos, videos, links, and text. These messages are posted to your profile, sent to your followers, and are searchable on Twitter search.

Twitter’s Company Vision Statement: “The mission we serve as Twitter, Inc. is to give everyone the power to create and share ideas and information instantly without barriers. Our business and revenue will always follow that mission in ways that improve – and do not detract from – a free and global conversation.”

Number of active users per month: 330 million

Who Uses the Platform?

  • 38% of people aged 18-29. 
  • 26% of people aged 30-49. 
  • 17% of people aged 50-64. 
  • 7% of people aged 65+. 
  • 50% of users are female. 
  • 50% of users are male. 
  • Largest demographic (41%) is households with annual income > $75,000. 


Important Characteristics of Twitter

  • Twitter is a live, interactive platform where users post and view short ‘tweets’ of up to 280 characters. 
  • The platform is very popular with academics, students, policymakers, politicians, celebrities, news channels, and the general public. 
  • You can reach practically any person or business simply by tagging them in a Tweet.
  • You can witness real-time conversations and debates between people around the world. 
  • Stay up to date with the latest trends, conversations, and news-making headlines via their trending notifications. 
  • We recommend you only use Twitter for your business if you know that your target audience is actively spending time on there.

 

7. Pinterest

What is Pinterest?

Pinterest is a search engine and visual discovery platform for finding ideas like recipes, home and style inspiration, personal growth and development guidance, business growth resources, and so much more. You can create your own ‘pins’ which lead to different articles on your website. It’s a great tool to drive traffic to your website when you use the right keywords and hashtags in your pins. It’s a very powerful – and often underestimated  – platform for showcasing your expertise and growing your email database and your brand visibility.

Pinterest’s Company Vision Statement: “Our mission is to help empower people to discover things they love and inspire them to go do those things in real life.”

Number of active users per month: 322 million

Who Uses the Platform?

  • 34% of people aged 18-29. 
  • 35% of people aged 30-49. 
  • 27% of people aged 50-65. 
  • 15% of people that are 65+. 
  • 70% of users are female. 
  • 30% of users are male. 
  • Largest demographic (41%) is households with annual income > $75,000 (same as Twitter). 


Important Characteristics of Pinterest

  • Pinterest is a visual search engine and is an essential platform for those in the creative industry (jewelry, home design, crafts, clothing etc). 
  • The platform helps people to find and do the things that they love, from deciding what to do for dinner to planning a holiday or redecorating their home. 
  • A ‘pin’ is a long vertical visual image (600 x 900 pixels) containing visual content that is connected to a URL. 
  • Users can click through to the pin owner’s website. 
  • All businesses can use Pinterest to showcase their products and services, share their content, educate and inspire their audience, build their brand visibility, and grow their email database with a compelling lead magnet that requires an opt-in. 
  • The visual element of the platform helps you to tell your brand story. 
  • Pinterest is a source of inspiration for many entrepreneurs to launch their business, and for others, it’s the tool to help them grow. 
  • Being a search engine, Pinterest is connected to Google and can drastically increase your SEO when you use your power keywords regularly.

 

8. LinkedIn

What is LinkedIn?

LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to showcase your expertise, market your business, find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. It’s sometimes referred to as ‘Facebook for Professionals’.

LinkedIn’s Company Vision Statement: “To connect the world’s professionals to make them more productive and successful.”

Number of active users per month: 260 million

Who Uses the Platform?

  • 21% of people aged 18-24. 
  • 60% of people aged 25-34. 
  • 17% of people aged 35-54. 
  • 3% of people aged 55+. 
  • 43% of users are female. 
  • 57% of users are male. 
  • 60% of users earn $100K+ (more affluent platform). 

Important Characteristics of LinkedIn

  • Known by some as ‘Facebook for professionals’. 
  • Originally developed as a recruitment platform, it’s now widely used by professionals to connect with other professionals, engage with each others’ content, and market their services. 
  • The platform is used predominantly by professional service businesses. If your target audience is professionals, you should definitely be marketing yourself on LinkedIn.
  • It’s currently the most effective platform for organic reach, engagement, and lead generation (with 59% lead generation rate compared to Facebook’s 24% – Ref. 2).
  • You should definitely be on LinkedIn if you run a professional service business. 
  • The platform is less relevant for trades, E-Commerce, and product businesses.
  • Algorithms give preference to those who engage regularly on the platform with other peoples’ content. 
  • Make engagement part of your daily strategy if LinkedIn is part of your marketing strategy.

 

Whew! You made it!

You should be much clearer now about the qualities of each platform and which ones are best for your business. 

 

Everything You Need to Know About the World’s Biggest Social PlatformsTweet it

 

Here are some key takeaway messages:

  • You should probably have a presence on Facebook, given that your audience is most likely on there (most people are!). 
  • All professional service businesses should have a visible presence on LinkedIn. 
  • If your brand is creative or highly visual, you should be on Instagram and Pinterest. 
  • If your target audience is young (<35 years old), you should be on TikTok and Snapchat. 
  • Video content gets by far the most engagement on social media, so make it part of your content strategy. Take some time to learn how to create animated, visual content on platforms like Instagram ‘Stories’ and ‘Reels’, and TikTok, or simply using a tool like Canva. It’s really easy to create short, engaging videos in Canva!

 

Are you starting or growing your own business?

Get your FREE Fempreneur Success Handbook and discover everything I wish someone had told me back when I was starting my business in 2014!

 

Did you like this article? You might also like:

How to Win More Clients with a Powerful Customer Value Journey

How to Speak Transformationally So You Can Sell More

How to Drastically Increase Profits with a Product or Service Ladder

The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer Again

The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Professionals
Katiedejong.com
kated@fempirecoach.com.au

 

References

REF 1: https://khoros.com/resources/social-media-demographics-guide
REF 2: https://blog.hubspot.com/marketing/linkedin-vs-facebook
REF 3: https://au.oberlo.com/blog/tiktok-statistics
REF 4: https://www.pocket-lint.com/apps/news/snapchat/131313-what-is-snapchat-how-does-it-work-and-what-is-it-used-for
REF 5: https://prowebmarketing.com/which-social-media-platform-should-i-use-for-my-business/ 

How to Be Authentic, True to Yourself, and Run a Profitable Business

How to Be Authentic, True to Yourself, and Run a Profitable Business

Are you tired of all the marketing hype out there? If so, you're not alone. Consumers are craving more authenticity, depth, and substance in the brands they buy from. Read on to discover how you can increase your profitability by being authentic and true to yourself. #authenticmarketing #authenticity #authenticbusiness #smallbusiness #businesscoach #fempire #fempirecoachIn a world of paid influencers, polished celebrity profiles, and relentless advertising, consumers are craving authenticity more than ever.

 

According to the latest marketing research, consumers are craving depth and substance, and less hype. People want “real and organic”, not “perfect and packaged” (Frontify, 2020).

Eighty-six percent of people say authenticity matters when deciding what brands they like and support. To win the hearts and business of your target customers, you have to convince them you’re trustworthy and authentic.

 

You show your audience you’re trustworthy and authentic by getting real, raw, and vulnerable.

 

You’re wasting your time if you’re trying to create perfect, polished posts. In fact, the statistics consistently show that imperfect, raw posts get the greatest engagement and build trust and confidence in your brand. My social media post that got the most engagement last year was a makeup-free selfie of me looking all hot and sweaty after a yoga workout, sharing how passionate I am about yoga. People want to see the real you; the imperfect, unpolished you, doing things that are important to you. Your audience is trying to figure out if they know, like, and trust you, and they can only do that if you share the ‘real’ you regularly – your beliefs, your values, and your priorities.

 

This should be good news for you if you hate all the marketing 'hype' out there. You don't have to follow any formulas or scripts that an 'expert' tells you that you need to follow. Just show up and be yourself.Tweet it

 

Just show up as yourself with your own, genuine message, and that is enough. You don’t need to dance and jig on a reel if that doesn’t feel authentic to you. If it does – great! Reel your heart out! But if it doesn’t, find a way to show up regularly in a way that feels genuine to you, whether it be through writing, or video blogging and sharing messages from the heart.

You have full permission to be yourself – in fact, we implore you to please be yourself – because you will attract more ideal clients and your bank account will reflect your authenticity.

 

Because authenticity sells.Tweet it

 

Your ‘Why’ is Everything

The Edelman’s Trust Barometer 2020 found that 64% of today’s customers are belief-driven buyers. They think brands “can be a powerful force for change,” and they use their wallets like votes to support the ones willing to take a stand.

To build trust in your brand, you need to share your beliefs and your values on a regular basis.Tweet it

What do you believe?

Are you telling your audience about it regularly?

What’s your business ‘why’? If you’re not sure yet, check out my article called Why You Need to Know Your Business Why, Vision, and Mission.

People buy from brands who have a similar belief system. As Simon Sinek always says:

Your job is not to do business with those who need what you have. Your job is to do business with those who believe what you believe. - Simon SinekTweet it

 

At Fempire, we believe that the world needs more successful female entrepreneurs.

 

We believe that all the masculine energy (yang) in the business world needs to be balanced with an equal amount of feminine energy (yin), just as the yin-yang symbol reminds us. We believe that until the masculine and feminine energies are balanced –  until we have more women leading in the business world, and more women are involved in decision making at the highest levels in all areas – the system will not be balanced, harmonious, and whole.

If you believe what we believe, you'll be attracted to our brand and our work. And if you don't believe that what we believe, our message won't resonate with you, and you'll find someone else that resonates. Your 'why' is a great way to find and filter out those who are meant to work with you and those who aren't.Tweet it

 

Your audience doesn't want polished, perfect marketing. They're craving more authenticity, depth and substance and less hype. Read on to discover why and how you can run a profitable business by being true to yourself. #authenticmarketing #authenticity #authenticbusiness #smallbusiness #businesscoach #fempire #fempirecoachGenuine Marketing Without All the ‘Hype’

So many women who come to us say they hate marketing and selling because it feels icky and inauthentic. They don’t want to be ‘saelsy’. They don’t want to follow a sales script or a video formula to create the perfect ‘pitch’.

And the good news is that you don’t have to hype up your marketing. In fact, please don’t!

People can smell out inauthenticity from a mile away and they’ll cringe if they sense that you’re out of alignment with your truth.

But that doesn’t mean that you can get away with avoiding sales and marketing. As Fempire founder Marnie LeFevre always says:

 

If you have a business, then you’re in the business of sales and marketing.
– Marnie LeFevre

 

So you need to find a way to get comfortable with selling, which means getting comfortable with sharing why people should work with you. You need to tell them regularly about the problems you solve and how you can help them find solutions. It’s your duty as a business owner to tell people how they can work with you or buy from you. But you can do it in a way that feels authentic. Show up as yourself, speak from the heart, and tell your audience how you can help them.

If it doesn’t feel genuine and authentic, don’t do it.

 

Research shows consumers want to buy from brands who are making a positive difference. What is your business WHY and are you sharing it regularly with your audience? It's the fastest route to profitability. Read on to discover how. #authenticmarketing #authenticity #authenticbusiness #smallbusiness #businesscoach #fempire #fempirecoach

Stay true to yourself and your customers will love you for it.

Stay true to yourself, and you will sell more.

 

And if you need any help, please reach out. We’re here for you.

 

Did you like this article? You might also like:

The Art of Being Yourself: 5 Ways to Embrace Authenticity as Your Way of Life

How to Maintain Strong Boundaries in Business and in Life

What Does it Mean To Be True To Yourself? My Personal Journey of Finding My True Path & Voice

How to Speak Transformationally So You Can Sell More

The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer Again

How to Become a Profit Queen (Part 1): Growth Strategies to Take Your Business to the Next Level

Are you starting or growing your own business? Get your FREE Fempreneur Success Handbook and discover everything I wish someone had told me back when I was starting my business in 2014!

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
https://katiedejong.com
kated@fempirecoach.com.au

How to Make Your Product Launch a Spectacular Success

How to Make Your Product Launch a Spectacular Success

Have you ever tried to launch something and it flopped? Did you follow a proven launch formula? If not, read on to discover the exact steps you need to take to generate huge sales from a launch! #fempire #entrepreneur #launch #productlaunch #businesscoach #womeninbusiness #fempirecoach #launchformula #ladybossHave you ever tried to launch something and it flopped? 

Did you pour your heart and soul into an offer that you were super proud of and yet no one seemed to want it? 

 

We see it all the time with new businesses. And it’s heart breaking when that happens. 

But the good news is that it can be completely prevented with a comprehensive, powerful launch strategy.

 

Where Do Launches Go Wrong?

 

Launches go wrong when there’s no thought or strategy put into the build up period prior to the launch. Most people tend to put all the thought into creating the actual product or offer itself, without the same thought and care applied to the launch process.

Have you been guilty of putting something out to market without implementing a carefully considered launch process? I know I have, especially in the early days. And then we wonder why it doesn’t convert.

 

A launch is when you’re going out to the market and asking people to buy something from you.

 

Let’s think of a dating analogy. Just like you can’t ask someone to sleep with you before you’ve been on several amazing dates, you also can’t ask someone to buy from you when you haven’t spent time romancing them or allowing them to get to know you.

You might have heard of this quote or similar before. 

One of the biggest mistakes most businesses make is they’re walking around trying to sleep with complete strangers.

– Sabri Suby

 

It sounds a bit harsh, but this quote is metaphorically very true with any marketing strategy and it’s especially true for launching!

 

Did you know that most people need at least 7-20 touch points with you before they’re willing to buy?Tweet it

 

That’s because of the extremely important concept in the world of marketing known as The Customer Value Journey (read all about it here: How to Win More Clients with a Powerful Customer Value Journey). The Customer Value Journey leads your prospects through a series of touch points that are designed to ‘romance’ and warm up your prospects. The different touch points help you to build a relationship with your audience, establish trust and credibility, and generate a willingness and desire in your prospects to buy from you. 

 

People need to know, like, and trust you before they’re willing to buy from you. And a great launch strategy will help you do just that. Tweet it

 

If you launch to an audience that hasn’t been warmed up appropriately, they won’t want to buy from you.

So How Do You Make Your Launch a Spectacular Success?

 

There are a series of steps to follow to maximise the chances of your launch’s success. You should start your launch preparation around 30-40 days before you intend to launch, to launch like a Queen!

Here are the steps we recommend you follow.

 

1. Set a Launch Date.

 

It’s essential to have a launch date to work towards. Like everything in business, you need a specific goal that keeps you accountable and helps you avoid procrastination. Choose a date that’s realistic but also stretches you a little. Most people work more efficiently with a little pressure!

Have you been guilty of putting your offerings out to the market without a comprehensive launch strategy, and then you wonder why no one is buying? Discover the exact steps you need to take before you launch to make your launches spectacularly successful! #fempire #entrepreneur #launch #productlaunch #businesscoach #womeninbusiness #fempirecoach #launchformula #ladyboss

2. Grow Your Social Followings, Your Email List & Establish Promotional Partners.

You don’t want to launch to an empty theatre! Put a concerted effort into growing your social platform followings and your email database before you launch so that you’re launching to as big an audience as possible. Find colleagues in your field who are willing to promote your offer to their audiences on your behalf and set up a simple affiliate arrangement where they get a small percentage of the sale if the prospect comes from their list. This will get your offer out to much larger audiences.

 

3. Start Building Anticipation.

Make a public announcement across your social profiles and your email database about when you’ll be launching your product or service offering. Be specific, tell them the exact date and be sure to launch on that date! 

Start to romance your audience with high value content related to your business or product so that you continue building anticipation. Provide content that piques curiosity and teases your audience so that they’ll want to see what comes next!

 

4. Release High Value Content Piece #1: ‘Why’

You’ll need to prepare a series of content (blog posts, videos, social media posts, or infographics) that answer that question ‘Why?’ 

  • Why should your audience care about your product? What’s in it for them?
  • Why should they listen to you? 
  • What’s the transformation and the result you will offer them? Why do they need it?
  • What do you believe? Remember, your job is to do business with those who believe what you believe (see Why You Need to Know Your Business ‘Why’, Vision and Mission).

You don’t need to give your audience any details of your offering at this stage, simply explain why they need it, and let them know you’ll be providing all the details in upcoming posts.

 

5. Release High Value Content Piece #2: ‘How’

Now you need to educate your audience about how you will deliver the transformation that you promised in your first piece of content. Present a short case study or demonstrate how your offering works. Answer common questions, which is a way to address any objections they might have. Help your audience to see the big picture and how it can impact their life. Let them know you’ll be explaining the offer in detail in the next post and to ‘stay tuned’; this keeps building the anticipation.

 

6. Release High Value Content Piece #3: ‘What’

Now you get to announce your offer and let them know all the details they’ve been waiting for! Tell your audience exactly what your offer is. Teach some key concepts related to your offering so that they can see the benefit of your offer. Explain how your offer is different to your competitors. Give them a tip or trick that is really valuable and that they can implement right away. What can you give them or teach them that will make an impact and make them want more? 

 

Learn how to launch like a Queen with our proven launch formula. If you do the work, it works! Discover how to more sales and make the impact you deserve. #fempire #entrepreneur #launch #productlaunch #businesscoach #womeninbusiness #fempirecoach #launchformula #ladyboss7. The Countdown

For the final seven days before you launch, continue to build the anticipation and excitement by doing a countdown with your social media posts or emails. For example you could post a big number 7 with balloons and champagne one week before launch, and continue with the countdown 3 and 1 day before launch. Send an email to your database to get them excited about the impending launch.

 

8. Launch Day

This is when you finally ‘open your shopping cart’ and announce that your product is now live and available for purchase. Your offer should be irresistible, meaning, your audience perceives it as high value for a great price – which it absolutely should be! It should seem like a ‘no-brainer’ for your audience and an easy ‘yes’,  because it is. To learn more about crafting irresistible offers, check out this article: How to Craft an Irresistible Offer that Your Prospects Can’t Refuse.

If you have a sales page, give your audience the link to your sales page where they can go to purchase your offer. Or tell them clearly the process they have to follow in order to work with you. Tell your audience exactly which action you want them to take to engage with your offer. Be clear and specific. Remember, the confused person never buys! 

 

9. 7-10 Day Launch Period

You’ll want to keep your offer open for 7 – 10 days, and then close it down. People need a deadline to make a decision, it’s just human nature! That’s the beauty and power of launches, it creates anticipation, builds tension, opens the offer, and then closes it down. It provides urgency and scarcity, the key ingredients to successful sales. People feel the FOMO (fear of missing out) if they choose not to engage with your irresistible offer, which motivates them to buy now.

 

With a legitimate sense of scarcity and urgency, you’re helping people to make a decision that you know will positively benefit them.Tweet it

 

Hopefully now you can clearly see what it takes to successfully launch a product. It’s a lot more than just putting your offer out to the market. It takes a lot of work, but the results are well worth the effort. If you can develop a process and templates for your business, then it becomes a matter of rolling out the same process over and over again each time you go to market with a new offering.

Give it a try and watch how your conversion rates drastically increase! And please reach out if you have any breakthroughs, I’d love to hear about them!

Did you like this article? You might also like:

How to Speak Transformationally So You Can Sell More

How to Drastically Increase Profits with a Product or Service Ladder

The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer Again

How to Sell More with Your Three Business Superpowers

How to Become a Profit Queen (Part 1): Growth Strategies to Take Your Business to the Next Level

Are you starting or growing your own business? Get your FREE Fempreneur Success Handbook and discover everything I wish someone had told me back when I was starting my business in 2014!

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Professionals
Katiedejong.com
kated@fempirecoach.com.au

How to Outsource Effectively So You Can Grow Your Business Faster

How to Outsource Effectively So You Can Grow Your Business Faster

In small business, you eventually get to a point where you realise you can’t do everything yourself. Discover how to start outsourcing to break through to greater levels of profit and freedom in your business. #outsourcing #virtualassistant #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomen Have you hit a wall in your business where you’re trying to do everything yourself and you’re becoming an over-worked, frazzled human in the process?

 

If so, you’re not alone!

You have to wear so many different hats as a business owner. You need to be the saleswoman, the marketer, the manager, the content creator, the service provider or product developer, the operations manager, the networker, the business development manager, and more.

 

Eventually you get to the point where you realise that you just can’t do it all on your own.

 

Eventually you get to the point where you realise that you just can't do it all on your own.Tweet it

 

If you’re serious about growing your business, you need to start working ‘on’ your business and not ‘in’ your business. You’ll need to get serious about training other people up to do what you do, or you’ll be forever caught in a cycle of stress and overwhelm.

To grow and scale your business, surround yourself with a team of people who are reliable and competent, and can take the administrative burden off you. Outsourcing is a critical and absolutely essential step that’s required to move from ‘Breakthrough’ to ‘Profit’ in the 6 Stages of Business Growth.

This doesn’t mean you have to start bringing on employees. You can start by hiring a virtual assistant for just a few hours per month to do some simple tasks like social media scheduling and posting or payment tracking and client onboarding, to get started. If you’ve never worked with a VA before, check out my article: What is a Virtual Assistant and Why Do You Need One?

 

If you haven’t dipped your toe in the world of outsourcing yet, it can be scary, especially if you struggle with perfectionism and letting go.Tweet it

 

Outsourcing is not something that women seem to find naturally easy to do. Over the years working as a business coach for women, here are the biggest objections I hear when I suggest to a client that it’s time they start outsourcing. 

 

 

Common Objections to Outsourcing

“I’m not comfortable with letting go of control.”

“I haven’t got the time to get organised enough to train someone else. It’s easier to just keep doing it all myself.”

“No one can do it as good as me.”

“What if they make big mistakes that make me look bad?”

“How do I trust someone else to deliver my high standards?”

 

Have you been guilty of saying any of these statements or similar?

If so, find a way to work through this resistance.

The good news is, all of these objections be easily overcome with great outsourcing processes in place, which I’m sharing below.

 

We all get to a point in small business where we have to start outsourcing in order to grow and scale effectively. Outsourcing can be so liberating! It allows you to focus your precious time on the things you love and that are in your zone of genius. Read on to discover how to outsource effectively now. #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomen The Benefits of Effective Outsourcing

Here are some of the things that business owners say when they’ve been able to build up a team of reliable, trusted assistants around them:

“Oh my goodness, I wish I’d started outsourcing sooner!”

“Outsourcing has given me my time and freedom back.”

“I can finally focus my time on doing the work I love and growing my business.”

“I can take a holiday and my business keeps running without me!”

“Other people can actually do things better than me!”

 

What To Outsource?

The general rule for outsourcing is:

Any activity that you can pay someone else to do for a lower hourly rate than your rate, outsource it now.

 

Any activity that you can pay someone else to do for a lower hourly rate than your rate, outsource it now.Tweet it

 

The easiest things to start outsourcing are shown in the table below. Bookkeeping and accounting are the obvious things to start outsourcing if you haven’t started doing that already. Getting someone else to manage your client onboarding processes (organising payments, organising social media access, setting up email sequences etc) will also free up your time significantly.

If possible, you should continue to create your long-form content yourself. In my article The Art of Content Marketing I explain how you can repurpose and leverage one long-form piece of content into many different social media posts. Your virtual assistant can do all the repurposing and scheduling/posting for you, allowing you to spend your time putting your brainpower into a single, high-quality piece of long-form content.

Get started with outsourcing in your business with this list. Read on to discover how outsourcing can be your ticket to freedom and profit in your business! #outsourcing #virtualassistant #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomen

 

How to Outsource Effectively

Effective outsourcing is all about effective communication. Outsourcing starts to go wrong when there’s a breakdown in communication.

Here are four steps you absolutely must follow in order to establish a successful outsourcing relationship.

 

1. Set Clear Expectations

Let your contractor or virtual assistant know exactly what you require of them. They can’t read your mind, so you’ll need to lay out all your expectations and requirements very clearly and succinctly. Don’t leave any room for ambiguity because this is where things can start to go wrong.

 

2. Provide a Clear Process to Follow

You’ll need to lay out the exact steps you want your assistant to follow. Once again, don’t assume they know anything, because they’re stepping into your business cold and they’ll need to know exactly what to do. It takes time to set up processes and procedures, but they’ll give you so much freedom and flexibility once you’ve established them because then your outsourcing can flow easily, freeing you up to focus on what you do best.

Plan out your content calendar and then get clear on what you want you want to post, and when. How many times per week do you want to post, and to which platforms? If you haven’t worked out your content strategy yet, then you’ll need to read this article: The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients.

Here’s an example of daily instructions that I give my virtual assistant in Trello, which allows her to tick off the items as she goes.

Setting up checklists is a great way to set clear expectations and instructions for your virtual assistant.

 

3. Establish a Clear Review Process

To avoid any reputation risk, be sure to have a clear review process established with your VA so that you can review their work before they put it out into the world. My VA puts all her planned content into Trello before posting and scheduling it so that I can check over it and do my quality control before she sends it out. This way, you won’t be having to pull posts down if they haven’t met your high standards.

 

4. Establish Clear Communication Channels

Let your VA know how you want them to communicate with you. Do you want to set up a Slack channel for your work together? Or will you communicate via WhatsApp? Or Voxer? Again, be clear on where and how you want them to communicate with you so you can enjoy a fruitful and productive relationship together.

 

I hope you found this helpful on your journey to outsourcing.

If you liked this article, you might also like:

The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients.

How to Drastically Increase Profits with a Product or Service Ladder

How to Win More Clients with a Powerful Customer Value Journey

How to Become a Profit Queen (Part 1): Growth Strategies to Take Your Business to the Next Level

Why You Need to Know Your Business ‘Why’, Vision and Mission.

Are you starting or growing your own business? Get your FREE Fempreneur Success Handbook and discover everything I wish someone had told me back when I was starting my business in 2014!

In service to your success,

Kate De Jong, Ph.D
Fempire Coach
https://katiedejong.com
kated@fempirecoach.com.au

How to Speak Transformationally So You Can Sell More

How to Speak Transformationally So You Can Sell More

Are you speaking transformationally when marketing your products and services? Are you helping your clients to clearly understand the before and after state you lead them from and to? If you can learn how to speak transformationally, you'll start to see massive shifts in your business. Read on to discover how! #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomen

 

Cambridge Dictionary:

‘Transformation’

UK /ˌtræns.fəˈmeɪ.ʃən/  US/ˌtræns.fɚˈmeɪ.ʃən/

Noun: A process that results in a marked change in form, nature, or appearance.
 
 
 
 

If you want to win more clients in your business, you need to learn to speak in terms of the transformation you provide.

 
What is the ‘before’ and ‘after’ state that you lead people from and to?
 
What are the results and the outcomes they get through working with you?
 
Have you ever spoken to a business person who starts telling you all about an amazing product or program they have, or an incredible app they’ve created that has all these incredible features? And you’re left wondering – “But why would I want that?” 
 
Many business people get so excited about the features of whatever they’re selling, that they forget to tell you why you would even need those features. To what end? What results do you get from using their product or service? What’s the outcome? What’s the transformation?
 

 

Are you selling the aeroplane or the end destination in your marketing copy? People don't care about the aeroplane - the process, or the how - they just care about the end destination! If you can clearly articulate the end destination you take your clients to, you'll find selling so much easier. Read on to discover how! #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomen

 

Are you selling the end destination or the aeroplane?

 
When you want to book a holiday and you go to the travel agent, what’s the thing you’re most excited about? The end destination, right? If the travel agent starts telling you about the amazing aeroplane you’ll get if you choose one service over another, do you really care? All you’re thinking about (if you’re like me) is the cocktails by the pool, and the beautiful beach you’ll be close to – the end destination. I don’t care how I get there. I just want to know that I’ll get there.
 
It’s the same in marketing.
 
People don’t generally care about the process you’ll use to get them from A to B. They just want to know that you can transport them from their current ‘before’ state into their desired ‘after’ state.
 
 
 
 

Many business owners make the mistake of talking about the features of their products or services in their marketing strategies. But no one really cares about the features, they care about the results and the outcomes you achieve for them! What’s the transformation you create for your clients? Learn to speak transformationally and you’ll sell more! #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomen

 
Let’s use an example from Fempire to demonstrate the difference between speaking in feature-based language and outcome-based language.
 
At Fempire, we offer a twelve-month coaching program that helps female business owners bring their business vision to life and to finally make the money and impact they deserve.
 
Check out this image below. In the top section, we’re using feature-based language. In the bottom section, we’re using outcome-based language.
 
One of them sounds much more powerful, right?
 
 
 
So how can you start to change the way you market your products or services to be much more outcome-focused? Learn to speak transformationally, and you’ll start to sell more.
 
 

Try it and see for yourself.

 
 
Did you like this article? You might also like:
 

How to Win More Clients with a Powerful Customer Value Journey

How to Sell More with Your Three Business Superpowers

How to Become a Profit Queen (Part 2): Growth Strategies to Take Your Business to the Next Level

How to Start Your Own Business: 3 Things You Need to Know

Are you starting or growing your own business? Get your FREE Fempreneur Success Handbook and discover everything I wish someone had told me back when I was starting my business in 2014!

In service to your success,

Kate De Jong, Ph.D
Fempire Coach
https://katiedejong.com
kated@fempirecoach.com.au

How to Drastically Increase Profits with a Product or Service Ladder

How to Drastically Increase Profits with a Product or Service Ladder

Did you know that most businesses spend more than 80% of their marketing budget on the acquisition of new clients? If you focus some of your time on encouraging repeat purchases from your current happy clients, you can drastically increase your profit margins, because repeat customers are highly profitable. Read on to discover how. #serviceladder #digitalmarketing #customervaluejourney #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomenRepeat customers are highly profitable.

 

If you want to create a significant increase in your revenue quickly, focus your time and efforts on encouraging repeat purchases from your existing clients. Getting happy customers to come back and buy again is more valuable and cost-effective than constantly acquiring new ones. And a product or service ladder will help you do this.

In this article, I’m going to explain why repeat customers are profitable and how you can encourage repeat purchases in your own business.

 

Why Are Repeat Customers Profitable?

Did you know that most businesses spend more than 80% of their marketing budget on the acquisition of new clients? 

Repeat customers are highly profitable because there's no cost to acquire the customer. All the revenue goes towards your profits. Research by the Harvard Business Review shows that a 5% increase in customer retention results in a 25 - 95% increase in profitability.Tweet it

 

And while repeat purchases only make up 8% of purchases (according to statistics from the online world), they happen to result in 41% of revenue.

According to smile.io:

A returning customer spends three times more than a first-time buyer, and a loyal customer spends five times more.

 

This is because repeat customers are already familiar with and comfortable with your brand.

It all comes down to trust and confidence in you and your brand.

If you haven’t heard of the Customer Value Journey before, it’s a process where you turn a stranger from not knowing you exist into a loyal brand advocate. It’s a very reliable and essential process that you need to have in place to help your new prospects develop trust in your brand. But it’s also lengthy and takes time. The customer value journey is powerful but it’s also the reason why customer acquisition is costly, because build trust and confidence takes time and money.

 

Encouraging repeat purchases from existing happy clients allows you to avoid the expensive costs of customer acquisition and puts more profits in your pockets.Tweet it

 

What is a Product or Service Ladder?

A product or service ladder is a range of products or services rising in price and value. A higher price gives your clients more features and benefits.

One way to do this is to make your entry-level products or services (bottom of the ladder) free or relatively cheap. If your customer is happy and they feel they’ve received value, they’ll come back for more. And your profits increase easily as a result. 

See Fempire’s service ladder below.

A product or service ladder is a range of products or services you offer that rise in price and value. A higher price gives clients more features and benefits. Discover how you can set up your own service ladder so you can leverage the high profitability of repeat customers and boost your profits! #serviceladder #digitalmarketing #customervaluejourney #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomen

Your product or service ladder makes it easy to start small and build trust so that it’s easy to come back for more.

Your product ladder must give your customers the opportunity to take one step at a time.Tweet it

Each step of your ladder builds trust.
And when you trust that someone is going to provide you with value, you’re likely to come back for more.

 

How to Create Your Product or Service Ladder

If you’re already in business with one or two products or services, you can break them up into smaller products or services, or offer a ‘starter’ version.

What’s a way that someone can experience your work and the value it provides for a relatively small cost? Or for free?

If you don’t have a process in place in your business to encourage repeat purchases from your happy clients, then you’re leaving money on the table! Discover how you can use a product or service ladder to boost your profits quickly. #serviceladder #digitalmarketing #customervaluejourney #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomen For example, if you offer virtual assistance services, perhaps your signature offering might be a full social media management package including content creation (e.g. blog), graphics creation, captions, hashtags, and social media post scheduling. But not everyone is ready or financially able to jump into this big offering. Perhaps your ‘starter’ package could be comprised of graphics creation and post scheduling only. And once your clients recognise the value and freedom it gives them, they might want to progress onto one of your more comprehensive packages.

If you’re selling physical products, you could offer your products in a range of bundles, for example, starting with a single item, and then bundles of three or larger, each bundle providing more value than the next as you move up the ladder.

If you haven’t yet gone through the process of productisation for your products and services, check out this blog article How to Make Your Offerings Clear with Productisation and be sure to do this as well. It will help you set up your product ladder and be clear about what you’re offering at each step.

How will you set up your product or service ladder to maximise your profits?

I hope this article has helped you. You might also like:

How to Win More Clients with a Powerful Customer Value Journey

How to Sell More with Your Three Business Superpowers

How to Become a Profit Queen (Part 2): Growth Strategies to Take Your Business to the Next Level

How to Start Your Own Business: 3 Things You Need to Know

Are you starting or growing your own business? Get your FREE Fempreneur Success Handbook and discover everything I wish someone had told me back when I was starting my business in 2014!

In service to your success,

Kate De Jong, Ph.D
Fempire Coach
https://katiedejong.com
kated@fempirecoach.com.au

 

How to Win More Clients with a Powerful Customer Value Journey

How to Win More Clients with a Powerful Customer Value Journey

Have you been asking prospects to get into bed with you before they even know you, in the proverbial sense? If so, you’re making one of the most common and costly mistakes that first time business owners make. Discover how you can naturally generate great brand fans and sell easily with a compelling customer value journey. #digitalmarketing #customervaluejourney #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomenDo you need more clients? More leads or sales?

If so, it’s likely you need to optimise your Customer Value Journey.

 

One of the biggest mistakes most businesses make is they’re walking around trying to sleep with complete strangers.
– Sabri Suby

 

This might sound harsh, but metaphorically it’s very true.

Has this happened to you before? You go to a lot of trouble to create a great product or service offering that delivers value and transformational results for your client, and you’re super excited to put it out to the market. So you send your great offer out to your email list and post it all across your social media channels multiple times. And then you wait with bated breath for the clients to start rolling in.

 

Except all you hear is … crickets.

 

If that’s happened to you before, you’re not alone. It’s a very common problem that first-time business owners encounter. And it’s completely normal that no one responds to your offer if you haven’t yet taken the time to move your leads and prospects through a powerful Customer Value Journey.

In this article, I’m explaining what the Customer Value Journey is and why you need one.

 

A Customer Value Journey is a step-by-step process that attracts and converts prospects into paying clients and keeps them coming back. It's an invaluable digital marketing tool that helps business owners improve their conversions, their sales, and their Return on Investment (ROI) - definition by ViralSolutions.net #digitalmarketing #sales.Tweet it

 

Marketing and selling is all about building relationships

 

People only buy from people they know, like, and trust.Tweet it

 

When was the last time you bought something from someone who you don’t know or trust? I’m guessing you’re like the rest of us, and you’ve never done that.

It takes time to build a relationship and there are roughly eight different stages.

You know how it goes when you meet someone you like. You might first invite them for a coffee, and if that goes well you might invite them out for dinner, and if that goes well you might do that a few more times before inviting them back to your place, and so on.

 

If you were to invite someone back to your place before you even know them, that would be creepy! You need to build the relationship slowly. And the exact same is true for marketing. You need to give people time to get to know, like, and trust you before you start asking them to buy from you.Tweet it

The diagram below shows the eight different stages of a human relationship, which coincides with the eight different stages of the customer value journey in marketing.

 

Both are a process of building a relationship naturally and organically. If you try to skip a step, it feels weird for everyone involved.

 

Marketing is all about building relationships, and developing trust and confidence in you and your brand so that prospects feel safe and excited to spend their money with you. Discover how to do this using a powerful customer value journey. #digitalmarketing #customervaluejourney #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomen

Figure 1: The 8 Stages of Relationships & Marketing

 

 

So how do you apply this to your marketing?

You’ll need to provide different types of content during each different phase of the customer value journey with the intention to move them one step further along.

Below is an overview of how you might apply the different steps to your marketing strategy (courtesy of Caffeinate Digital).

Figure 2. The Customer Value Journey – courtesy of Caffeinate Digital

 

Phase-Relevant Content Types

Here are the different stages and the different types of content you can use to organically move prospects along the customer value journey. The content is divided into ‘top of funnel’ strategies, ‘middle of funnel’ strategies, and ‘bottom of funnel’ strategies.

 

Discover the different types of content to use during the different phases of the Customer Value Journey in order to easily generate more leads and paying clients. #digitalmarketing #customervaluejourney #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomen

Figure 3: Content Marketing and the Customer Value Journey

 

Now let’s look at the eight different stages of the Customer Value Journey in detail.

 

The 8 Stages of the Customer Value Journey

(adapted from Digital Marketer’s Customer Value Journey)

 

Step 1: Make Your Prospects Aware

Are you having trouble getting prospects to engage with your great offers you’re putting out? If so, it’s likely that you haven’t yet optimised your Customer Value Journey, which forms an essential part of a successful marketing strategy. Read on to discover everything you need to know about how to set up your optimal customer value journey. #digitalmarketing #customervaluejourney #marketing #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #womensupportingwomenThe first step is to make your customers aware that you exist and that they have a problem that you can solve. During this phase, you’re simply educating, entertaining, and inspiring your audience. It’s all about giving value with no strings attached. You’re not asking them to spend any time or money with you, you’re simply giving lots of value for free.

In terms of human relationships, this is like the ‘romancing’ phase (see Figure 1).

The types of content to offer during this phase include blog posts, free events, social media posts, podcasts, video, etc (see Figure 3).

 

Step 2: Get Your Prospects to Engage

According to the Merriam-Webster dictionary, engagement is defined as “emotional involvement or commitment”. During this phase, you’re still continuing to show up and offer great value with no strings atttached, because your prospects are still trying to figure out if they know, like, and trust you. If they’re liking what they see so far, you’ll see your prospects engaging with your posts and your content, either through clicks, comments or shares. They’re starting to trust you.

If you can prove your value during this phase (by giving lots of great value), then they’re more likely to want to spend time or money with you, which comes during the ‘subscribe’ phase (next).

Your goal in this phase is to keep giving great value and informing your audience about how you solve the different challenges they may have so they’ll feel more compelled to get involved with you and your brand.

 

Step 3: Ask Them to Subscribe

As Digital Marketer says: “When someone likes their experience with your brand, trust begins to build. Once that happens, it’s time to ask for a small commitment – subscribing – and giving you permission to email them.”

In this phase, you offer them a lead magnet (something of high value that they can download for free), in exchange for their contact details. This allows you to continue marketing to them via email, further nurturing the relationship with them, and further building the trust and confidence in your brand.

 

You offer something they want, they fill out a form to get it. It’s that simple.Tweet it

 

There’s just one problem. Today, people are careful about giving out their email address. You have to offer something valuable that makes it worth their while. Think webinars, free samples of a product or chapters of a book, demos, reports, and guides.

You offer something they want, they fill out a form to get it. It’s that simple.

 

Step 4: ‘Convert’ – Make Them a Customer

As the team at Digital Marketer says: “If your free offers have enough value (answering questions and solving problems), your prospects are often eager to deepen their commitment. They just need to know how.

The best way to do that is through an entry-point offer—a high-value, low-risk offer that lets them sample your wares without putting too much skin in the game.

To be clear, an entry-point offer is not designed to make you a profit. Its only purpose is to create a smooth transition from subscriber or follower to a paying customer. You can focus on profits later in the customer value journey.

Now, in this phase, you only need to ask for a small commitment: say, $8–$20. Your goal is simply to cover your costs in acquiring the customer.

 

Step 5: Get Them Excited About Your Brand

This is all about creating memorable experiences for your new customers.

As Digital Marketer says:

Buying generates warm fuzzies. It’s a scientific fact.

Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the Customer Journey is to build on that excitement.

How do you do that? By giving your new customer a memorable experience.

Consider offering a quick-start guide… bonus features that surprise and delight… quick wins… any content that makes your new customers happy.

 

Step 6: ‘Brand Advocate’ – Turn Your Customers into Multi-Buyers

At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ‘ascension’ phase offers should be geared for profits—because if you’re serving your customers well, they’ll want to buy again and again. Your ‘ascension’ ladder is how you can upsell your existing customers from your core offer into higher ticket items with you.

 

As a general rule of thumb, the profit margin increases with every upsell you generate, because you have no cost to acquire the customer. They're already a brand fan and advocate.Tweet it

 

Ascension offers may be simple upsells made after that initial purchase… bigger, better solutions… or “done for you” add-ons.

 

Step 7: ‘Referrals’ – Ask Them to Spread the Love

Happy customers love to share their experience…

Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand.

So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand by writing a review, by sending referrals your way, or sharing social media posts with their audience.

 

Step 8: ‘Promote’ – Make Them a Promoter

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them.

Active promotion may be an affiliate or commission relationship—or just a free offer for sending some new customers your way. The point is, it’s a win-win for both of you.

 

How to Help People on Their Journey

Digital marketing is about helping customers move along this journey faster. That’s why you can’t use just one tactic or an ongoing series of unfocused marketing campaigns.

You need a plan that addresses every stage of the Journey. And you need to think in terms of optimising that journey.

Did you like this article?

You might also like:

The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer Again

How to Sell More with Your Three Business Superpowers

How to Become a Profit Queen (Part 1): Growth Strategies to Take Your Business to the Next Level

How to Become a Profit Queen (Part 2): Growth Strategies to Take Your Business to the Next Level

 

Are you starting or growing your own business?

Get your FREE copy of The Fempreneur Success Handbook: How to Start & Grow Your Wildly Successful business and discover everything I wish I’d known back when I was starting my business!

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
kated@fempirecoach.com.au
+61 424 176 658
www.katiedejong.com

The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer Again

The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer Again

When people visit your website, are they converting into paying clients? One of the biggest reasons why people don’t buy is because they’re confused, or there’s no clear path to a purchase. Discover how you can make your offerings crystal clear so that your offers convert! #marketing #conversion #sales #productisation #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneurYou might have heard the saying:

 

The confused person never buys.

 

When we’re confused, we don’t purchase. Simple as that.

I’m sure you’ve been there yourself many times. You see something you’re interested in online, so you click through. But then you end up confused about exactly what they’re offering, or maybe there are too many choices and you don’t know which one’s right for you, and because it’s all too hard and you’re busy, you bounce. You click away and get back to what you were doing.

 

This happens so often and it's one of the main reasons that advertisements or offers don't convert: Your prospects are confused.Tweet it

 

So as a business owner, you need to do everything you can to make sure that your product and service offerings are clear and concise.

 

 

If you’re a service business, you’ll need to master the art of ‘productisaton’, which means turning your services into clearly defined products. The official definition of productisation is:

 

Productisation = Developing a service into a standard, packaged, and marketed product.
(Reference: Investopedia).

 

One of the biggest reasons why people don’t buy is they’re confused! Either your offers aren’t clear of there are too many choices. Discover how you can use productisation to make sure you convert your prospects every time. #marketing #conversion #sales #productisation #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur

People like to buy service packages that are clearly defined, that have a beginning and an end, and that promise a significant transformation as a result.

Presenting your services in the form of ‘products’ allows your prospects to get an understanding of the range of services you offer and the results you achieve, so they can choose a package that suits their needs and budget.

If you run a product-based business, then simply use the process I describe below to present the most popular product packages your clients buy. 

Here are some rules to apply to your productisation:

  1. Develop three different service packages that represent different ways clients can work with you.
  2. Present your three service packages in a single table ranging from lowest price (left) to highest price (right).
  3. Use a catchy (emotional) name for each package that speaks to the transformation you deliver.
  4. List the features that are included along the left vertical column.
  5. Use ticks to show what’s included in each service package.
  6. Show the investment at the bottom. Pricing should increase from left to right.

 

To help you develop your own productisation, here is Fempire’s table showing the productisation of our private coaching programs.

 

Fempire Private Coaching Productisation

 

The process of productisation is the easiest way to showcase your products or services in a way that is clear and concise, giving you the best chance of closing the sale.

How can you present your products or services in a table like the one shown so that you give your prospects the best chances of buying what they need?

I hope you found this helpful!

Please reach out at kated@fempirecoach.com.au if you have any questions or comments, I love hearing from you! 

 

Are you starting or growing your own business?

Get your FREE copy of The Fempreneur Success Handbook: How to Start & Grow Your Wildly Successful business and discover everything I wish I’d known back when I was starting my business!

 

 

Effective marketing always has two key ingredients: clarity and emotion. It’s so important that you present your offers in a crystal clear manner. Discover how you can use productisation to easily convert all your prospects with bulletproof clarity! #marketing #conversion #sales #productisation #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur

Did you like this article? You might also like:

How to Sell More with Your Three Business Superpowers

How to Become a Profit Queen (Part 1): Growth Strategies to Take Your Business to the Next Level

How to Become a Profit Queen (Part 2): Growth Strategies to Take Your Business to the Next Level

How to Start Your Own Business: 3 Things You Need to Know

15 Great Books that Every Female Entrepreneur Needs to Read

 

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
kated@fempirecoach.com.au
+61 424 176 658
www.katiedejong.com

How to Sell More with Your Three Business Superpowers

How to Sell More with Your Three Business Superpowers

Are you comfortable telling your prospects about what makes you so good at what you do? Do you tell them why your clients choose you? If not, you need to! If you don’t tell them, how are they meant to know how good you are? An easy way to convey your business excellence is through what I call your Business Superpowers. Read on to discover how you can figure out what yours are. #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #businessgrowth #growthstrategiesAre you comfortable telling your prospects what makes you so great at what you do?

 

If not, you need to be!

When it comes to marketing and selling your products or services, people will only know why they should work with you if you tell them.

I recently learned a technique from Petar Lackovic at The Sales Insititute which I refer to as Your Three Business Superpowers.

Your superpowers summarise:

  • What makes you so great at what you do.
  • Why your clients choose you.

 

Once you know what your superpowers are, you should tell people about them! Market them across your social media channels, write a blog or video about them, and get them onto your website for your prospects to see.

Learn how to succinctly describe your superpowers to your prospects during sales conversations and watch how your conversion rates increase easily and effortlessly! 

 

Your superpowers allow your prospects to quickly and easily identify if you're a good fit to work together and if they resonate with you and your brand.Tweet it

 

There’s a format you need to follow when articulating your superpowers. Be sure to keep it clear and succinct (and the rule ‘less is more’ applies here).

Here’s the format:

  1. A ‘green brain’ (i.e. emotional/powerful) name.
  2. The background or story that makes your superpower important.
  3. Your superpower.
  4. The result for your client.

 

To give you some inspiration, I’ll share my personal business superpowers, as well as the Fempire superpowers. I hope you’ll use these examples to develop your own descriptions.

 

 

My personal superpowers: Kate De Jong, Fempire Coach

My three business superpowers are (based on what my clients have told me):

  1. I’m a lightning-fast strategic thinker and problem solver.
  2. I’m kind and compassionate while also being results- and action-oriented.
  3. I easily cut through the noise to focus on what matters most in your business.

 

If you’re not sure what yours might be, ask your clients!

Here’s an example of how you would break down one of these superpowers further for your clients, using the format I’ve given you:

As women, we’re not typically good at telling others how good we are. But in business this is a necessary thing to do! Otherwise, how will your prospects know why they should choose you over your competition? Learn how to convey your brilliance with the Business Superpowers technique. Read on to discover how. #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #businessgrowth #growthstrategies

[‘Green brain’ name] I’m a lightning-fast strategic thinker and problem solver.

[Background/story] Business is a constant game of problem-solving and strategising. You need to constantly troubleshoot your marketing strategies, develop compelling ways to sell your products or services, and come up with innovative ways to serve your clients to get results. This is where my first superpower comes in handy, which is my lightning-fast ability to solve problems.

[My superpower] I have a highly technical background, spending four years completing my Ph.D and then 15 years as a consulting engineer on large water projects worldwide. My highly analytical mind allows me to diagnose your business quickly.

[The result for you as a client] What this means for you is that I help you cut straight to the core of what needs to be done to generate profit as quickly as possible. No more spinning wheels or wasting time or money, I help you get on the straight and narrow quickly and easily.

 

Do you get the idea?

To give you some more examples and inspiration (if you’re like me, you might learn best through examples), here are Fempire’s three business superpowers and a breakdown of one of them.

 

Fempire’s Three Business Superpowers

  1. We’re unapologetically a female-focused brand.
  2. We have a 12-step Business Breakthrough Formula that provides a business-building roadmap for you.
  3. We have a Sisterhood Community for success.

 

Your prospects won’t know why they should choose you over your competitors unless you tell them. Discover how you can easily articulate your business brilliance through using the Business Superpowers technique. Read on to find out how! #fempire #smallbusiness #businesscoach #businesscoachforwomen #entrepreneur #businessgrowth #growthstrategiesBreakdown of superpower #1.

[‘Green brain’ name] We’re unapologetically a female-focused brand.

[Background/story] Our experience has shown us that women learn differently, run our lives differently, and we think differently. And the only person who really gets this is another woman. 

[My superpower] Because of this, we are unapologetically a female-focused brand. All of our business coaches are women. We intimately understand how women achieve and how they need to be supported to thrive in business.

[The result for you as a client] What this means for you is you feel fully understood and supported as a woman in business, which allows you to business success more quickly and easily.

 

So what are your business superpowers and how will you articulate them succinctly to your prospects?

I urge you to take the time to brainstorm your superpowers because this level of clarity will greatly accelerate your sales conversions.

And let me know how you go!

Did you like this article? You might also like:

15 Great Books that Every Female Entrepreneur Needs to Read

How To Boost Your Revenue Quickly With Google Reviews

How to Craft an Irresistible Offer that your Prospects Can’t Refuse

How to Quickly Grow Your Business with 90 Day Goals

Are you starting or growing your own business? Get your FREE Fempreneur Success Handbook and discover everything I wish someone had told me back when I was starting my business in 2014!

In service to your success,

Kate De Jong, Ph.D
Fempire Coach
https://katiedejong.com
kated@fempirecoach.com.au

How to Start Your Own Business: 3 Things You Need to Know

How to Start Your Own Business: 3 Things You Need to Know

There’s a good reason why 80% of all small businesses fail within the first eighteen months. If you’re serious about starting your own business, discover three things you need to know before embarking on your exciting but challenging journey! #fempire #fempirecoach #smallbusiness #womeninbusiness #businesscoach #businesscoachforwomen #womensupportingwomen #entrepreneur #marketing #goalsSo you want to start your own business?

 

That’s super exciting!

Because being in business for yourself has so many benefits. And being your own boss really is a beautiful thing.

But it’s also not easy to get a profitable business off the ground and it takes time. There’s a good reason why up to 80% of small businesses fail within the first eighteen months (you can read about that here).

If you’re contemplating taking that big step to start your own business, take note of these three key things that will give you the best chances of success.

 

Three things you need to know when starting your own business.

 

1. Know your ‘why’.

Why are you going into business? It’s critical that you get clear on this.

What is it that you care about so deeply that you want to go ‘all in’ and spend your days building a business around it?

 

Does your reason for being in business invoke fire and passion in your belly? Because building a business is hard work and you’ll need that passion and fire to get you through the tough days.Tweet it

 

Your business ‘why’ is also important because it should form the central message of your marketing strategy. If you haven’t yet watched Simon Sinek’s YouTube video called How Great Leaders Inspire Action, then you need to do that right now! It will help you understand why knowing your ‘why’ is just so critical and how you can communicate this through your marketing and promotions.

You’ll also need to get very clear on your business vision and mission. If you’re not sure how to develop those statements, head over to this blog to find out: Why You Need to Know Your Business ‘Why’, Vision and Mission.

 

 

2. Learn the art of sales and marketing.

If you’re building a business, then you’re in the business of selling. You’ll need to learn how to sell and how to market yourself powerfully because unfortunately your fantastic products and services just won’t sell themselves in this day and age.Tweet it

 

Are you starting your own business? That’s super exciting! Being your own boss is a beautiful thing. Read on to discover three things you need to consider before embarking on your journey to give yourself the best chances of success. #fempire #fempirecoach #smallbusiness #womeninbusiness #businesscoach #businesscoachforwomen #womensupportingwomen #entrepreneur #marketing #goalsSo do whatever you can do to learn about the art of selling. Sign up to some foundational sales and marketing courses, follow some sales and marketing experts online and soak as much as you can from their wisdom. 

 

And be sure to get clear on the transformation that you create for your clients because this it’s that transformation that people actually buy. Your ideal clients want to move from a ‘before’ state to a desired ‘after’ state. How can you describe that transformation clearly and succinctly in your marketing?

 

Remember, if people want to take a holiday in Hawaii, they’ re wanting the golden beaches, the palm trees and the cocktails by the pool (the end destination). They’re not concerned about the aeroplane that will get them there (the process). So learn how to describe the end state that your dream clients are after – with as much emotion as possible (after all, people make decisions based on emotion and justify it with logic!), and your sales will go up dramatically.

And be sure to brand yourself up professionally. Selling is all about establishing trust and confidence in you and your brand, and the first step to doing that is great branding. 

 

First impressions count. So package yourself up professionally to give yourself the best chance of business success.Tweet it

 

3. Write a business plan on a page.

This is critical.

 

Planning is absolutely critical to your long term business success. You just won’t survive long by flying by the seat of your pants! Discover how you can give yourself the best chances of business success in my article How to Start Your Own Business: 3 Things You Need to Know. #fempire #fempirecoach #smallbusiness #womeninbusiness #businesscoach #businesscoachforwomen #womensupportingwomen #entrepreneur #marketing #goalsAs the saying goes, “Failing to plan is planning to fail.”

 

You’ll need around $5 – $10,000 as a minimum to get your business off the ground, and it will take at least 12 months to two years to start turning a healthy profit (read more here).

So you need to have a plan for how you’ll fund yourself during that time. Do you have some saved funds available that you can draw on? Or perhaps you’ll need to apply for government support such as the NEIS scheme in Australia (The New Enterprise Incentive Scheme) which provides new business startups with income support for 9 months and quality business training for 12 months.

Once you’re clear how you’ll fund your startup, develop a one page business plan that outlines the key components of your business.

  • What is your business vision and mission?
  • What will be your basic business model and business funnel? 
  • Which products and/or services will you offer, and how will you price and package them?
  • What will be your revenue targets for the first year? And the fifth year in business?
  • How many clients or sales will you need to achieve that target and where will you find those clients?
  • How will you market and promote your products and services? i.e. outline your marketing plan both online and offline?

These are all questions you’ll need to answer in your one page business plan so that you have the basic clarity that you’ll need to launch your business and succeed.

Are you starting or growing your own business? Get yout FREE copy of the FEMPRENEUR SUCCESS HANDBOOK and discover everything you need to grow your Fempire as quickly as possible!

 Did like you like this article? You might also like:

15 Great Books that Every Female Entrepreneur Needs to Read

How to Craft an Irresistible Offer that your Prospects Can’t Refuse

How to Quickly Grow Your Business with 90 Day Goals

The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients

10 Reasons Why Your Business Needs a Blog

 

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
www.katiedejong.com
kated@fempirecoach.com.au

 

15 Great Books that Every Female Entrepreneur Needs to Read

15 Great Books that Every Female Entrepreneur Needs to Read

Business success requires an almost obsessive desire to constantly learn and grow and reading is a great way to do so. These are the top fifteen books that I believe every female entrepreneur needs to read. Are any of your favourites in here? I’d love to know! #fempire #fempirecoach #smallbusiness #entrepreneur #womeninbusiness #businesscoach #businesscoachforwomen #successmindset

 

Business success requires an almost obsessive desire to constantly learn and grow.Tweet it

 

Business success requires an almost obsessive desire to constantly learn and grow. And reading is a fantastic way to do that. As I’m sure you’ve heard before, your business is a direct reflection of you. The more you strengthen and grow your mindset and your business knowledge, the better you’ll do in business. 

Here’s a list of fifteen books that I think every female entrepreneur needs to read. These are my favourites and the ones that have had the biggest impact on me. Whether you’re just starting out or you have an established business, the following books are guaranteed to give you many “ah-ha!” moments and inspiration. There’s always more to learn. I hope you enjoy these books as much as I did.

1. Out of the Closet: A Business Book for Women (Marnie LeFevre, 2016)

Topping my list is the wonderful book written by our Fempire founder Marnie LeFevre. I’ve always found it really helpful to learn how other women have managed to create a business from the ground up and in this book Marnie does exactly that. She describes with authenticity and vulnerability how she started her first business in her tiny closet, next to the ironing board, shoes and clothes, while raising her two small children. Having gone from working for Richard Branson and large corporations to becoming a stay-at-home mother and wondering if she could survive another Wiggles video, Marnie finally realised that staying at home was not serving herself or her family.

In her book she describes how she built her very successful marketing agency from scratch while raising her family and growing several other businesses locally and globally, receiving awards and recognition for her work.

What I love most about this book is not only the step by step guidance on how to brand, market and grow your business, but also the specific focus on what it’s like to be a woman in business. As women we face different challenges that only a woman can truly understand, which is why Marnie wrote this book – as a female entrepreneur – for female entrepreneurs, so that you feel understood and supported on your journey. Filled with practical advice and actionable strategies, Marnie writes with humour and grounded wisdom, making this book a page-turner and oh so enjoyable to read.

Get your copy of Out of the Closet on Amazon

2. Girl Code: Unlocking the Secrets to Success, Sanity & Happiness for the Female Entrepreneur (Cara Alwill Leyba, 2017)

Cara Leyba writes about personal growth and entrepreneurship in a way that’s unique, glamorous, and refreshing. She first became famous through her blog The Champagne Diet, which started out being an outlet for her to chronicle her own personal transformation. She ended up with a huge following and her blog connected her with thousands of women around the world who were experiencing similar things. She realised that no matter where we come from, we all share the same fears and desires.

Cara explores the important questions:

“Why do women keep falling victim to the traps of jealousy, comparison, negativity and cattiness?”
“Why hasn’t everyone discovered just how fabulous life can be when we empower each other rather than tear each other down?”

In her eight rules of Girl Code, Cara describes how we, as women, need to do the work to rewire our thought patterns, shift our mindsets and truly practice Girl Code so that we can become more successful than we ever dreamed possible. She steps you through exactly how you can do this and there’s some great advice in this book. If you’re in need of a mindset shift and some fantastic motivation, this book is for you!

Get your copy of Girl Code on Amazon

 

 

3. Unstoppable Influence: Be You. Be Fearless. Transform Lives (Natasha Hazlett, 2018)

I had a light bulb moment while reading this book. I’d never really understood why I feel so much fire and passion in my belly to make a positive difference. Natasha Hazlett explains it in a nutshell in her book. It’s because I have ‘influencer DNA’.

Are you someone who can’t help but always try to positively influence those around you and inspire to them to do more and be more? Do you have influencer DNA? If so, you need to read this book. It’s full of nuggets of wisdom and insight to help you on your journey to creating the impact you desire.

Hazlett is a former attorney, a speaker and a business coach and she gives practical advice and strategies to kick your approval addiction and negative self-talk to the curb, reboot and recharge your life and business to make the money you deserve without working longer hours, and to instead welcome true freedom, happiness and abundance into your life. 

Sounds great, right? And it is! I highly recommend getting your hands on this book. You won’t regret it. It will give you the inspiration you need to create your biggest impact as an entrepreneur.

Get your copy of Unstoppable Influence on Amazon

4. Chillpreneur: The New Rules for Creating Success, Freedom, and Abundance on Your Terms (Denise Duffield-Thomas, 2019)

Finally! Here’s a book for female entrepreneurs that explains how running your own business doesn’t have to be all about hustle and grind. Denise shows you how you can make great money doing what you love, while taking great care of yourself and your family along the way. She defines the rules for running a business without the stress or the burnout.

Denise gives practical advice on how you can trade in stress and overwhelm for strategic flow. And get richer while doing it. She’s the ultimate money mindset mentor, and has a masterful way of helping you see where your mindset is holding you back in business. Denise shows how each one of us has the ability to create so much success when we let go of our limiting beliefs and substitute them for the Chillpreneur business principles.

If you’re not yet making the money you deserve, you need to read this book!

Get your copy of Chillpreneur on Amazon.

5. Everything is Figureoutable (Marie Forleo, 2019)

It’s no surprise that this book is amazing because everything that Marie Forleo touches turns to gold. This book was inspired by Marie’s mother who once told her:

“Nothing in life is that complicated. You can do whatever you set your mind to if you roll up your sleeves. Everything is figureoutable.”

This one, single belief paved the way for Marie to create her multi-million dollar business, the life of her dreams and to be able to impact hundreds of thousands of entrepreneurs worldwide.

Marie describes how there are no ‘quick fixes’ in business, but rather it’s all about how we respond in the face of obstacles, challenges and setbacks. She shares the attitudes, beliefs and mindset that have enabled her to become one of the most sought after coaches, speakers and writers worldwide. This book is guaranteed to get you inspired and focused and if you follow her advice you’ll become…. unstoppable.

Get your copy of Everything is Figureoutable on Amazon.

6. She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur (Carrie Green, 2017)

Carrie Green started the Female Entrepreneur Association as a business woman who felt lonely and realised there wasn’t a platform to support female entrepreneurs worldwide. She turned it into a thriving membership hub that now supports 350,000 female entrepreneurs across the globe.

I loved this book because Carrie describes in logical steps how you can up-level your business and life and get your ideas and messages into the world with maximum impact. It’s no surprise that once again, so much of what she shares is about mindset and developing positive inner self-talk. Her perspective and ideas are refreshing and very practical. If you need some tangible strategies around how to develop a positive mindset and put yourself out there in the market in an impactful, get yourself a copy of this book.

Get your copy of She Means Business on Amazon.

Reading is a great way to open your mind to new insights, ideas, and concepts. And great leaders are almost always big readers. If you’re looking for the next good book to read, here are my top fifteen suggestions to get you inspired and armed with great business wisdom. #fempire #fempirecoach #smallbusiness #entrepreneur #womeninbusiness #businesscoach #businesscoachforwomen #successmindset

7. Untamed: Stop Pleasing, Start Living (Glennon Doyle, 2020)

While this book isn’t written for women in business specifically, it’s a book that every woman needs to read. My copy of this book has post-it notes and highlights all through it because there are so many powerful sentences and nuggets of raw wisdom that really touched and changed me.

As a female entrepreneur, you need to learn to live by your own rules and expectations and trust your own inner voice and intuition. And that’s exactly what Glennon explores in this book. She describes with raw authenticity and humility how she finally discovered peace and joy when she stopped striving to meet others’ expectations and started to trust the voice deep within herself. She shares, through telling her own very personal story of bulimia, divorce, and finally marrying her love Abby Wambach, how each of us can begin to trust ourselves enough to set boundaries, make peace with our bodies, honour our anger and heartbreak, and unleash our truest, wildest instincts so that we become powerful women, grounded in our own self-love and truth.

Get your copy of Untamed on Amazon.

8. The Confidence Code: The Science and Art of Self-Assurance – What Women Should Know (Katty Kay & Claire Shipman, 2014)

Authors Katty Kay and Claire Shipman are journalists, reporters, and founders of Womenomics – a movement based on the idea that women’s economic advancement improves economies. In their book, they discuss how some of the greatest female leaders have an extraordinary, almost unimaginable belief that they can succeed, even when the odds are stacked, boulder like, against them. They have unshakeable confidence. As it turns out, these women are Unicorns because they’re so rare.

Over two decades, Kay and Shipman have researched confidence and interviewed some of the most influential women around the world. They realised that even these powerful women swim in self-doubt. During their research they discovered that low self-confidence is prevalent amongst most women, even when holding high positions in leadership and outwardly appearing to be very confident.

The authors discovered that self-confidence is in fact partly genetic – some of us are simply born with more confidence than others. But newest research shows that we can literally change our brains at any age (the scientists call it plasticity). Which means that if you choose to, you can develop this essential quality. Apparently confidence is what psychologists call volitional: our choice. With diligent effort, we can expand our confidence. And in this book they tell you exactly how. If your self-confidence is holding you back in your business, then you need to ready this book!

Get your copy of The Confidence Code on Amazon.

9. Daring Greatly: How the Courage to be Vulnerable Transforms the Way We Live, Love, Parent, and Lead (Brene Brown, 2012)

I read this book soon after it was first published in 2012 and it was a major turning point for me. Starting off with Theodore Roosevelt’s famous “The Man in the Arena” speech, Brene makes a case for how vulnerability is the key to a successful and fulfilling life. She says:

“Vulnerability is not knowing victory or defeat, it’s understanding the necessity for both; it’s engaging – getting in the arena. It’s being all in.”
– Brene Brown

When I read this book I was in the process of launching my own business. And it gave me the courage and confidence to just do it. I put aside all my doubts, fears and insecurities, and fears of what other people would say, and I just decided to go ‘all in’. And it was the best decision I ever made.

If you’re struggling to go ‘all’ in with your business, or you’re stuck in procrastination or afraid of criticism or judgement, you need to read this book!

Get your copy of Daring Greatly on Amazon.

10. Nice Girls Don’t Get Rich: 75 Avoidable Mistakes Women Make with Money (Lois P. Frankel, 2005)

If you want to be a successful business woman, you need to learn how to get smart with money. There’s no two ways about it. Business women who pay close attention to their money and consciously apply strategies to grow their revenue, end up succeeding. And those who don’t stay stuck in scarcity.

Lois describes the key behaviours and beliefs that keep women from being financially independent and following their dreams (and I’ve been guilty of many of them!). She shares her tried-and-true coaching tips on how to take control of your money and your life. She describes all the ‘nice girl’ behaviours that sabotage your success and gives you specific strategies to overcome them.

If you’re serious about succeeding in business, you need to get your hands on this book, read it front to back, and apply everything she suggests!

Get your copy of Nice Girls Don’t Get Rich on Amazon.

11. Why Didn’t Anybody Tell Me This Sh*t Before? Wit and Wisdom from Women in Business (Marcella Allison & Laura Gale, 2019)

There’s nothing better than reading stories from women who have blazed the trail before us. This book is a collection of more than 60 letters from female leaders of multi-million dollar companies, solopreneurs, and every kind of woman in between. Each woman explains in detail what it’s like to be a female business leader, and shares her story in order to help other women succeed.

The stories are filled with truth, experience and hard-won wisdom. Because as the authors say “the only way we can begin to change the world is if we break the silence and begin to speak.”

I found these stories to be a lifeline and a road map to navigate our increasingly complex business world. Some of the stories describe extreme hardship but there’s also laughter, growth and triumph, and there’s so much to learn from these stories.

This is a comforting and inspiring read and it allows you to learn from the experience of business women just like you. Their stories of strength, courage and a fierce will to succeed will inspire you to continue on and build the business and life of your dreams.

Get your copy of Why Didn’t Anybody Tell Me This Sh*t Before? on Amazon.

12. Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder (Arianna Huffington, 2015)

Arianna Huffington knows a thing or two about starting and growing a business into a global phenomenon. She co-founded the media company Huffington Post (which she sold for $315 million in 2011), before launching her extremely popular global wellness site Thrive Global, which provides science-based solutions to end stress and burnout. She’s a serial entrepreneur, mother, author of fifteen books and a highly sought after speaker.

Arianna had a big wake up call when she injured her face severely after falling down from exhaustion and lack of sleep. She realised that she’d sacrificed her health and well-being for the sake of her career and she knew she had to do something different. She’s since been on a mission to try to change our corporate business culture from stress and overwhelm into a culture where self-care is at the centre of our agenda.

Her story is incredibly interesting and she talks candidly about her own challenges with managing time and prioritising the demands of her businesses and raising two daughters, juggling deadlines and family crises. She has a very analytical mind and draws on the latest groundbreaking research and scientific findings in the fields of psychology, sports, sleep, and physiology that show the profound and transformative effects of meditation, mindfulness, unplugging, and giving. There’s a different way to do business and Arianna describes exactly what that looks like. Every business woman needs to read this book.

Get your copy of Thrive on Amazon.

13. Shark Tales: How I Turned $1,000 into a Billion Dollar Business (Barbara Corcoran, 2003)

Real estate mogul Barabara Corcoran tells her captivating and entertaining story of how she grew $1000 into a multi-billion dollar Fempire. It’s an inspiring story that all female entrepreneurs should read. What struck me is the key ingredient that plays out in the background, all throughout her book. And that is, her unshakeable belief in herself and her abilities, in part thanks to the great role modelling and support from her mother and her grandmother.

Barbara proves that if you believe you can do it, you absolutely can. Once again, her story highlights just how incredibly important self-belief is for success. She proves how unstoppable we can be when we’re not held back by limiting self-beliefs.

Her story also shows how important strong and positive female role models are in our lives. And if you haven’t been fortunate to have strong female role models in your own life, then now is the time to step up and be that inspiring role model for the women coming behind you.

Get your copy of Shark Tales on Amazon.

14. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It (Michael E. Gerber, 2001).

Every person who’s determined to succeed in business needs to read this book. Gerber is an incredibly experienced entrepreneur, having helped more than 25,000 businesses worldwide since 1977, and he knows what it takes to achieve business success. As he often says, there’s no ‘magic bullet’, but it’s about doing ‘the right things’, consistently.

When I first read his book it was a revelation, because he finally articulated what I had already grappled with over the years, and that is that as business owners we need to wear three uniquely different hats – that of the Technician, the Entrepreneur, and the Manager. We need to develop a level of mastery in each of these areas in order to success, and he explains how.

As Gerber says “This book is about an idea – the idea that says your business is nothing more than a distinct reflection of who you are. If your thinking is sloppy, your business will be sloppy. If you are disorganised, your business will be disorganised. If you are greedy, your employees will be greedy, giving you less and always asking for more. …. So if your business is to change – as it must continuously do to thrive – you must change first.” And armed with the insight and knowledge in this book, you’ll finally know how to go about doing this.

Get your copy of The E-Myth Revisited on Amazon.

SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle (Sabri Suby, 2020).

As a woman in business, the single, core competency you need to master is the art of selling. Having the best product or service won’t get you there on its own. You need to know how to sell your great product or service in order to thrive.

My copy of this book has more than 100 post-it notes and highlights in it. It seems every page contains some important nugget of wisdom that’s worth remembering. Suby’s ruthless, direct, and honest style shakes you up and makes you realise that selling is all about mindset and the application of tactics that work.

Suby describes his eight phase ‘secret selling system’ that’s earned he and his clients over $1 billion. His advice is practical and actionable and will help you understand how to optimise your sales funnel to achieve sustainable success.

Get your copy of Sell Like Crazy on Amazon.

 

Are you starting or growing your own business?

Get your FREE copy of The Fempreneur Success Handbook: How to Start & Grow Your Wildly Successful business and discover everything I wish I’d known back when I was starting my business!

Did you like this article? You might also like:

The 6 Stages of Business Growth – and 3 Important Reasons Why You Need to Know Which One You’re in.

3 Important SEO Trends You Need to Know About in 2020

The Reality for Women in Business: 11 Fascinating Things I’ve Learned as a Fempire Coach

10 Essential Things You Need to Have on Your Website

Why You Need to Know Your Business ‘Why’, Vision and Mission.

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
kated@fempirecoach.com.au
+61 424 176 658
katiedejong.com

Your business is a direct reflection of you, and the more you can read and open your mind to new possibilities and insights, the better you’ll be in busines! Here are my top suggestions for books that every female entrepreneur needs to read. #fempire #fempirecoach #smallbusiness #entrepreneur #womeninbusiness #businesscoach #businesscoachforwomen #successmindset

How To Boost Your Revenue Quickly With Google Reviews

How To Boost Your Revenue Quickly With Google Reviews

Google reviews are an easy way to get ranked highly in Google search results, above paid ads and SEO optimised sites. Discover how to use Google reviews to your advantage in this article! #SEO #Google #GoogleAds #GoogleReviews #DigitalMarketing #Entrepreneur #Fempire #ladyboss #SEO #Google #GoogleAds #GoogleReviews #DigitalMarketing #Entrepreneur #Fempire #ladybossGoogle reviews are an extremely powerful tool to attract clients and boost your revenue quickly.

 

Did you know that Google reviews help you to rank more highly in Google search results than businesses who use paid advertising or advanced Search Engine Optimisation (SEO)?

It’s true!

Google reviews are an underestimated tool that can drastically increase your visibility and credibility, bringing you a consistent flow of leads and clients. In this article I’m going to explain how and why Google reviews are so powerful and how you can use them to your advantage.

In order to get Google reviews, you’ll first need to register your business with Google Business (go to this link to do so: https://business.google.com/create).

 

If you haven’t already registered your business with Google, I highly recommend you do so as quickly as possible.

 

There are many advantages of registering your business with Google.

A Google Business profile…

  1. Shows that you’re a ‘real’ business.
  2. Gives you instant credibility.
  3. Allows Google to easily match searches to your business.
  4. Boosts your SEO organically (this is worth its weight in gold!)

 

Google Reviews form part of your Inbound Marketing strategy. Before we get into how it all works, let’s first recap the difference between inbound and outbound marketing, and how Google Reviews fit into your overall marketing strategy, so that we’re on the same page.

 

 

The difference between Inbound and Outbound Marketing – and Why You Need Both

 

Outbound Marketing

Outbound marketing is anything you ‘push’ out to a wide audience to promote and sell your products or services. e.g. via social media marketing, blogging, advertising. 

Your audience is not always actively looking for solutions when you’re engaged in outbound marketing (often they’re scrolling on social media late at night and they might not be interested in your promotions).

 

Inbound Marketing

Inbound marketing is how you magnetise people to your website through search engines. It’s how people find you when they’re actively searching for a particular product or service. Inbound marketing includes Search Engine Optimisation (SEO) and Google Reviews (which help boost your ranking in search engine results, as you’ll see below).

Inbound marketing allows those who are actively looking for online solutions to find you. Those prospects are very ‘warm leads’ because they’re actively looking for a product or service that you provide.

Both inbound and outbound marketing strategies drive people towards your website (see below). And once they get to your website, you’ll need to have a very compelling offer that entices your visitors want to engage with you and your brand. I call these ‘irresistible offers’. To discover how to craft an irresistible offer, check out my article How to Craft an Irresistible Offer that your Prospects Can’t Refuse.

Inbound marketing is an essential part of your marketing strategy. Discover how Google reviews can greatly enhance your inbound marketing effectiveness and bring you clients quickly.. #SEO #Google #GoogleAds #GoogleReviews #DigitalMarketing #Entrepreneur #Fempire #ladyboss

 

So How do Google Reviews Enhance Your Inbound Marketing?

You might have noticed in Google search results that the first results that show up are paid ads. Google Ads are a form of paid advertising in which you can pay Google to have your business shown first when people are searching for a product or service that you provide. You can recognise Google Ads by the words ‘Ad’ that’s in front of the search result (see the screenshot below).

Examples of Google Ads when searching for ‘business coach’

 

After paid ads, the next thing that shows up on Google search results is the ‘maps’ section. These are businesses that have a physical Google-registered address in the area close to you. And the businesses that get shown first in the maps section are those who have the most reviews. This is why you need to start building your Google reviews!

 

Latest research shows that the maps section of Google results gets at least 20% more clicks than paid Ads or SEO generated search results!Tweet it

To see some of the latest research on Google, check out Hursh’s videos here: https://tradesignaus.com.au/sales-accelerator-resources.

 

The maps section of Google results get more clicks than paid ads and SEO-generated results. And the businesses who feature highest in the Google maps section are those who have the most Google reviews.

 

Here’s what the maps section results looks like for a search on local carpet cleaning businesses.

 

Google search results in the ‘maps’ section

 

The important take-away message here is that Google reviews help you to get listed first, above paid advertising results and organic SEO results. So start building your Google reviews fast! #googlereviews #SEO #googleads #digitalmarketingTweet it

 

How to Request Google Reviews from Happy Clients, Past or Present.

The easiest way to start building your Google reviews is to reach out to your happy clients, past or present, and ask them to leave a 5-star review for you. They’ll need to have a Google account (e.g. a Gmail account) to be able to register a review for you. Or they can create a Google account for free if they don’t already have one.

To make it as easy as possible for your clients, send them the direct link to leave a review. The direct link can be found in the back end of your Google Business account, and looks like this (below).

When you click on that link, you’ll be shown a link that you can copy and paste into a message to your clients to ask them to leave a review for you. The link will look like this (see below).

 

Set yourself a challenge to get 20 Google reviews in 20 days and when you reach out to your clients you can say “I’m on a mission to get 20 Google reviews in 20 days and I’d love your support.” You might be surprised at how happy your clients will be to help you out!

I hope this article has helped you to understand how important Google reviews are, and how instrumental they can be in helping you to build your business.

If you have any questions, please reach out at kated@fempirecoach.com.au. I look forward to connecting with you!

If you liked this article, you might also like:

How to Craft an Irresistible Offer that your Prospects Can’t Refuse.

Why You Need to Know Your Business ‘Why’, Vision and Mission.

How to Quickly Grow Your Business with 90 Day Goals.

3 Important SEO Trends You Need to Know About in 2020.

How to Use SEO to Skyrocket Your Business Growth on Autopilot.

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Professionals
kated@fempirecoach.com.au
www.katiedejong.com

You don't have to spend lots of money on SEO or Ads to get featured in Google's top rankings. Discover how Google reviews can float you to the top easily and effortlessly. #SEO #Google #GoogleAds #GoogleReviews #DigitalMarketing #Entrepreneur #Fempire #ladyboss

How to Craft an Irresistible Offer that your Prospects Can’t Refuse

How to Craft an Irresistible Offer that your Prospects Can’t Refuse

To increase your revenue and sales you need to master the art of crafting irresistible offers. Read on the discover the 10 ingredients of offers that convert prospects into paying clients. #fempire #fempirecoach #marketing #digitalmarketing #entrepreneur #ladyboss #womeninbusiness #businesscoach #womensupportingwomen #workfromhome #successmindset #sellingTo be successful in business, you need to master the art of creating irresistible offers. Irresistible offers significantly increase your sales and revenue by increasing the conversion of your prospects into paying customers.

If you’re generating website traffic via your marketing efforts, your Search Engine Optimisation (SEO) strategy, or advertising, then you need to have an irresistible offer clearly showcased so that your visitors are compelled to take action, engage with you, and spend money with you!

 

What is an irresistible offer?

An irresistible offer is simply a strategic structuring of your products and/or services where the value-to-cost ratio is value-heavy. Which means that the value of your offer far exceeds the cost to access the value (Michael Hunter, 2019). The offer seems so good that it’s an easy “yes” for those who need it. It feels like a ‘no-brainer’ and your prospect feels compelled to buy now.

 

In this article I’m assuming that you already intimately know and understand your target market (if not, go here to get started: How to Find Your Target Market), and that you know what their most pressing challenges and pain points are.

 

Your irresistible offer needs to be solving one of your ideal client's most pressing 'hair on fire' issues with a bulletproof solution.Tweet it

 

Once you know that your offer is going to solve a critical and high-pain problem that your client is currently experiencing, you can get busy crafting your irresistible offer that will make them want to say ‘yes’ to you right now.

There are 10 ingredients to crafting an irresistible offer. Not all 10 ingredients are necessary at all times, but try to include as many as you can where possible to maximise your chances of people engaging with your offer.

 

The 10 Ingredients of an Irresistible Offer

 

1. Emotion. Emotion. Emotion.

Powerful marketing is all about connecting your prospects to the emotion or feeling that they’ll experience through engaging with your product or service.

Humans are driven by feelings. So if you want your prospect to remember your product or brand, they need to feel engaged and inspired by their interaction with your business.Tweet it

You might have heard the saying:

“People buy with emotion and then justify their decision with logic and analysis.” This is 100% true.

How will your customer feel when they’ve consumed your product or service? How can you describe that in your offer? 

Here’s an example from a client of ours who’s a Health Coach. See how she’s focused on the feelings of “lighter, brighter and beautiful” after engaging with her 12-week health coaching program. The imagery she’s chosen also helps the customer to tune into those feelings of freedom and lightness. This client filled her program quickly using this irresistible offer.

To increase conversions, you need to move from speaking in feature-based language (the ‘what’ and ‘how’ of your product or service) and instead speak in outcome-based language (describing the impact or effect of working with you). 

Check out the following two examples and see for yourself which one feels more compelling.

You can easily see which one feels more compelling, right?

Wherever possible, define the feelings and emotion of the end destination that you take your clients to, and always speak in outcome-based language to maximise your chances of your offer engagement.

 

2. Clarity

You might have heard the marketing statements “The clearest marketer wins” and “The confused person never buys.”

 

In marketing, clarity is everything. The clearer you can be the better. If your prospect ends up confused about what you're offering and what's involved, they'll simply click away and you'll lose them.Tweet it

 

Be crystal clear about what your offer entails and what the outcomes will be for your customer. A great way to do this can be with diagrams. For example, when we market out Fempire Social Media Planning Calendar, we use a diagram to show exactly what’s included and the outcomes this will have for the customer (see below).

Social Media Planning Calendar

 

3. Reverse the Risk

A great way to make your offer irresistible is to make it risk-free for your customer. How can you shoulder the risk instead of your client (reverse the risk)?

Ask yourself the question: 

 

“What would you do if you only got paid when your client got the desired result?”

 

People feel compelled to buy when the offer you make seems like a 'no-brainer' and it feels like an easy "yes". Discover how to craft your irresistible offers with these 10 essential ingredients. #fempire #fempirecoach #marketing #digitalmarketing #entrepreneur #ladyboss #womeninbusiness #businesscoach #womensupportingwomen #workfromhome #successmindset #sellingAsking yourself this question forces you to focus on how to best get your client the desired result, as fast as possible. For example, as a Sales Coach, you could promise your client that they’ll make their invested money back by the end of your program, and if not, you’ll work with them until they do. This is a type of ‘value-first’ offer which makes it an easy “yes” for the prospect.

Here’s another example of how you could shoulder the risk:

“Try us for your first month, at zero risk or obligation. If you’re not totally satisfied for any reason, let us know. You’ll get a prompt and courteous full refund of your first month’s fee. After your first month, cancel anytime, and you won’t be billed a penny more.”

This is a softer version of the value-first offer.  If you try and aren’t satisfied, you’re get your money back.  The risk of the transaction is not on you, the client, but on you, the seller.

The point is to take on as much of the risk as possible, so the client feels like they’ve got nothing to lose. But everything to gain.

How could you integrate this concept into your offers?

 

4. Easy Payment Solutions

People don’t generally like to make large payments at one time. To lower your buyer’s resistance and to make it an easier “yes”, always provide payment plan options. For example, 2-weekly or monthly payment plan options, depending on the product or service.

Generally speaking we recommend that you offer an incentive (typically a 10-15% discount) to pay up front because it makes our life easier as business owners when people pay at once (no admin or chasing payments). But always provide a way for people to pay as they go and offer all payment options (e.g. credit card, PayPal or direct debit).

 

You don't want to lose a customer because you make it difficult for them to pay you.Tweet it

 

5. Offer a Time-Sensitive Discount

As you saw in the health coaching offer above, The Wholesome Health Coach offered a 50% reduction on normal prices for her ‘Winter Special’. In the terms and conditions for her offer, she specified a strict cut off date for the end of the offer to give people the incentive to buy now while the price is so heavily discounted.

A time-sensitive discount gives people the motivation they need to take action now, rather than delaying their action any further.Tweet it

And be sure to raise your prices again at the end of the offer period. Always act with integrity and stick to your terms and conditions of your own offers otherwise you’ll lose the trust and confidence of your client base.

 

6. Add a Bonus or a Premium

A great way to give your prospect extra motivation to engage with your offer (and to make it extra irresistible!) is to offer a bonus in their package. For example, if you’re a personal trainer, you could include a customised meal plan with their personal training package. Or if you’re a Book Coach, you could offer a home study course on how to publish your book with Amazon, for example.

What’s a bonus you could include or create to make your offer extra irresistible?

 

7. Create a Bundle of High Value

Which products or services could you bundle together in order to give your client the incentive to buy more? Which things could you package together that provide massive value?

As an example of a bundled product line, the skincare range Rodan+Fields promote their ‘Power Up Special’ to fast-track anti-ageing (see below). With bundles, clients feel that with a little extra expenditure, they can get greater results.

At Fempire we offer access to our Fempire Academy as a bonus to all clients who sign up for our coaching programs because we know that it adds huge value to their coaching service and it makes investment in coaching an easier “yes”.

 

8. Provide Urgency or Scarcity

So far we’ve explored various ways you can give your prospects several compelling reasons why they should take your offer.

But you still have to explain why they need to take your offer right NOW.

As you’ve probably experienced, in the world of sales, “later” almost always means “no”. If a prospect visits your sales page and decides to “come back later”… you’ve most likely lost that sale.

This is where urgency comes into play. Urgency gives people a reason to buy right now, today, rather than putting it off for tomorrow.

How can you inject some urgency into your offer?

The easiest way to do this is through a combination of scarcity and/or a deadline.

Scarcity is when you have only a certain number of products available, or spaces left in a workshop or program. 

A deadline is similar to your time-sensitive offer: Your product is only available for a limited time. If you decide to offer a price reduction, be sure to only offer it for a limited time. Be sure to stick to your own word to maintain the trust and confidence with your client base.

 

All of the profits of our book The Art of Unlearning go to supporting entrepreneurs in developing countries. Championing a cause is a great way t make your offers irresistible while making a positive difference. Discover the other 9 ways to make your offers irresistible. #fempire #fempirecoach #marketing #digitalmarketing #entrepreneur #ladyboss #womeninbusiness #businesscoach #womensupportingwomen #workfromhome #successmindset #selling9. Champion a Cause

People are becoming more and more socially conscious and want their buying choices to have a positive impact somehow. Can you give a percentage of your profit to a charity you care about? This demonstrates a level of social consciousness that lowers your buyer’s resistance even more.

For example, when we published our anthology called The Art of Unlearning, we donated 100% of the profits to KIVA, a not-for-profit organisation that empowers disadvantaged people around the world to build their entrepreneurial dreams through the provision of micro-financing. We were able to tell our customers “When you buy your copy you’ll be helping someone else on their journey to a brighter life!”.

Another company called Humanitix is a new online event ticketing organisation that donates all booking fees to a local charity of your choice and is now picking up an ever-increasing market share from their competitors because people like to know their money is going to make a difference somehow.

What can you contribute to through your product or service that will provide an extra incentive for your customers to say “yes”. Which causes does your target market care about?

 

10. Social Proof

When you’re making an offer, show the social proof that your offer works through testimonials or other credibility boosting things like awards or affiliations. For example, when promoting my book PATHFINDING: HOW TO FIND YOUR INSPIRED PATH & PURPOSE, I include a testimonial from a fan as social proof that the book is worth buying.

Wherever you can, try to get testimonials or social proof that your product or service actually works. This is yet another quality that makes your offer irresistible. Because if others have gotten results, they should be able to too!

 

Bringing it All Together

Here’s an example of our FEM Female Entrepreneur Mastery program offer that incorporates all of the different elements. Remember to use compelling imagery with your offer when promoting it in order to connect to the emotion that your customer is desiring!

 

I hope you’ve found this information super helpful and it enables you to go and create your irresistible offers.

If you enjoyed this article, you might also like:

Why You Need to Know Your Business ‘Why’, Vision and Mission.

How to Quickly Grow Your Business with 90 Day Goals

The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients

This was a Complete Game-Changer for My Business: The Fempreneur Business Mastery Formula

10 Reasons Why Your Business Needs a Blog

If you’re starting of growing your own business, be sure to download your FREE copy of The Fempreneur Success Handbook and learn everything I wish someone had told me back when I was starting my business in 2013!

Learning how to craft irresistible offers is one key skill set of the successful female entrepreneur. To discover how to become a successful ladyboss, download your free copy of the Fempreneur Success Handbook and learn everything I wish someone had told me back when I was first starting out on my own! #fempire #fempirecoach #marketing #digitalmarketing #entrepreneur #ladyboss #womeninbusiness #businesscoach #womensupportingwomen #workfromhome #successmindset #selling

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
katiedejong.com
kated@fempirecoach.com.au
+61 424 176 658

There are ten things you need to consider when crafting an offer to pitch to your audience so that you can guarantee that your offer converts your prospects into paying clients. Read on to discover what they are. #fempire #fempirecoach #marketing #digitalmarketing #entrepreneur #ladyboss #womeninbusiness #businesscoach #womensupportingwomen #workfromhome #successmindset #selling

Why You Need to Know Your Business ‘Why’, Vision and Mission.

Why You Need to Know Your Business ‘Why’, Vision and Mission.

In order to attract your perfect clients to your business, you need to develop powerful 'why', vision, and mission statements. There's a key difference between these statements and they're used for different purposes. Read on to discover how. #fempire #fempirecoach #womeninbusiness #ladyboss #womeninbusiness #womensupportingwomen #marketing #marketingstrategy #smallbusiness #successmindset #entrepreneur #success #businessgrowthSuccessful businesses use their ‘why’, vision, and mission as the cornerstone of their marketing strategy.

 

There’s a lot of talk about these important company statements. But what’s the key difference between them, actually? And how and when should you apply them?

That’s exactly what I’m going to unpack for you in this article. But first, let’s explore each statement individually.

 

Start with ‘Why’

 

Do you know why you’re in business?

Do you know what you believe in and what your business stands for?

And can you articulate that in a clear, concise way so that those who believe what you believe can find you and work with you?

If your answer is ‘no’ to any of these questions, then you’re missing out on your most powerful marketing asset. The most successful businesses worldwide make their ‘why’ the cornerstone of their marketing strategy to put themselves above and beyond their competitors, easily and effortlessly.

 

The single most important thing you can do as a business owner is to find a way to clearly articulate your business ‘why’ so that your ideal clients, those who believe what you believe, can find you and work with you.Tweet it

 

Simon Sinek’s now world famous TED talk called Start With Why: How Great Leaders Inspire Action (published in 2009 and now with 7 million views at the time of writing this article), he explains why ‘starting with why’ is the key thing that all successful businesses do.

Sinek’s research was driven by finding answers to these questions: 

  • Why are some people and organisations more innovative, more influential, and more profitable than others? 
  • Why do some companies command greater loyalty from customers and employees alike? 
  • Even among the successful companies, why are so few companies able to repeat their success over and over?

 

The answer was: Successful businesses know and clearly articulate their ‘why’.Tweet it

 

So why is knowing your ‘why’ so important?

Those of you with young children know that every child wants to know ‘why’ things are a certain way and why we do certain things. It’s our natural instinct to want to know the motivation and driving force – the reason – behind things. We’ll happily comply with a request if we understand there’s a good reason for it.

 

And when it comes to business, knowing your ‘why’ is your marketing secret weapon.Tweet it

 

As Simon Sinek says:

 

“Your goal is not to do business with people who want what you have, your job is to do business with those people who believe what you believe.” – Simon Sinek

 

 

Sinek explains why this is so important and how this works using his ‘Golden Circle’, which actually correlates to the anatomy of the human brain (see the diagram below).  

When you look at a cross section of the human brain, the outer layer – the neocortex – is the newest evolutionary layer. Our neocortex corresponds with our rational, analytical thought and language. This is the ‘how’ and ‘what’ level of thinking.

The middle two sections of the human brain constitute the ‘limbic brain’, the emotional centre that makes up all of our emotions and feelings like trust and loyalty. It’s also the section of our brain that’s responsible for all of our decisions. It’s responsible for driving our behaviour. The limbic part of our brain has no capacity for language.

Simon Sinek's Golden Circle describes how the words 'why', 'how', and 'what' correspond to the different layers of the human brain, and why it's only the word 'why' that drives decisions and behaviours. Read on to discover how. #fempire #fempirecoach #womeninbusiness #ladyboss #womeninbusiness #womensupportingwomen #marketing #marketingstrategy #smallbusiness #successmindset #entrepreneur #success #businessgrowth

 

As Sinek explains, every organisation knows ‘what’ they do. Some know ‘how’ they do it. And their biggest mistake is that they lead their marketing with their ‘what’ and their ‘how’, talking about features and benefits. But the problem is that, in the majority of cases, nobody cares what you do or how you do it, until they understand ‘why’ you do it.

“Every organisation knows ‘what’ they do. Some know ‘how’ they do it. But very few organisations know ‘why’ they do it. What’s your purpose? Your cause, your belief? Inspired, successful organisations all act and communicate from the inside out. Most other organisations start from the outside and work inwards.” – Simon Sinek

 

“When you  communicate from the outside in, talking about features and benefits of your products or services, you don’t drive behaviour. But when you talk from the inside out, you’re talking directly to the part of the brain that controls decisions and behaviour. It’s where gut decisions come from.” – Simon Sinek

 

It’s well known in marketing and sales theory that people buy with emotion, and then use logic to justify their buying decision. In other words, they make the decision to buy using their limbic brain (the ‘why’ part of the circle), and then use their neocortex to analyse and justify their buying decision (with the ‘what’ and ‘how’ parts of the circle).

 

This is why it’s so critical that you can articulate your ‘why’ in business. Because it drives decisions and behaviours. Tweet it

 

Do you know your business 'why', vision and mission? If not, you need to! They're super powerful marketing tools that help you to magnetise your ideal clients to you. To discover the important difference between each statement and to discover how to use them, read on! #fempire #fempirecoach #womeninbusiness #ladyboss #womeninbusiness #womensupportingwomen #marketing #marketingstrategy #smallbusiness #successmindset #entrepreneur #success #businessgrowth

Some examples of great ‘why’ statements.

Apple Computers
“Everything we do, we believe in challenging the status quo.”

They believe in doing things differently, in innovation, in the crossroads between creativity and technology.

Fempire 
“The future is female.”
We believe that females need to step up to drive the change that we desperately need to see in the world. It’s through a balancing of the masculine and feminine energies in the corporate and business world that we’ll start to see lasting, positive change.

High Stakes Communication Coach, Jane Jordan:
“Powerful communication is the cornerstone of influential leadership.”
Jane knows that it takes more than twenty years to build a great professional reputation, and only seconds to destroy it. And she’s passionate about helping professionals to master their communication so that they can enhance their reputation and become more influential leaders.

 

What’s your business ‘why’? 

What do you believe in as an organisation? 

What do you stand for?

Figuring this out might just be the most important thing you can do for your business this year.

 

One of the most powerful things you can do in marketing is to clearly articulate your business 'why', vision, and mission. There's a subtle but key difference between each of these different statements and they each serve a different purpose. Read on to discover what those critical differences are. #fempire #fempirecoach #womeninbusiness #ladyboss #womeninbusiness #womensupportingwomen #marketing #marketingstrategy #smallbusiness #successmindset #entrepreneur #success #businessgrowth

 

 

Your ‘why’ is what you believe.
Your vision is where you’re going.
Your mission is how you’re going to get there.

 

 

 

 

Your Vision Statement

While your ‘why’ describes what you stand for and what you believe in as a business, your vision statement defines the aspirational end destination that you want to take your business to. It’s the inspiration, hopes and dreams for your business. It describes what you’re trying to build and the impacts of that. Your vision requires you to dream big. 

It answers the big question “Where are we going?”

It’s your north star, your guiding light.

 

It's very important in business to articulate your business vision and mission. There's a key important difference between these two statements, read on to discover what they are! #fempire #fempirecoach #womeninbusiness #ladyboss #womeninbusiness #womensupportingwomen #marketing #marketingstrategy #smallbusiness #successmindset #entrepreneur #success #businessgrowthYour Mission Statement

Your mission is ‘how’ you are going to deliver on your vision. It’s your compass that guides your way to your final end destination.

I always describe the difference between your vision and mission using the diagram of Australia shown here. Your vision is the end destination. Whereas your ‘mission’ is your compass, it’s ‘how’ you get there.

 

 

Great examples of Vision and Mission Statements

Here are some great examples to help you to refine or develop your own vision and mission statements.

Tesla
Vision: To accelerate the world’s transition to sustainable energy.
Mission: By bringing compelling mass market electric cars to market as soon as possible. 

Nike
Vision: To bring inspiration and innovation to every athlete in the world.
Mission: By creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

TEDex
Vision: To spread ideas worth sharing.
Mission: By creating a global community, welcoming people from every discipline and culture who seek a deeper understanding of the world through sharing ideas. We believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world.

 

I hope this has helped to clarify the key, critical differences between your ‘why’, vision, and mission statements. If you haven’t taken the time yet to ‘nail’ your why, vision, and mission statements, it’s absolutely worth taking the time to do so. And if you’re having trouble, reach out for a FREE 15-minute business strategy session so I can help you. One of my superpower’s is helping you to articulate your cornerstone marketing messages!

 

Did you like this article? You might also like:

How to Quickly Grow Your Business with 90 Day Goals

The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients

This was a Complete Game-Changer for My Business: The Fempreneur Business Mastery Formula

10 Reasons Why Your Business Needs a Blog

10 Essential Things You Need to Have on Your Website

 

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
kated@fempirecoach.com.au
katiedejong.com

 

How to Quickly Grow Your Business with 90 Day Goals

How to Quickly Grow Your Business with 90 Day Goals

90 days is the true sweet spot of goal setting. Read on to discover why and how you can use 90-day goal setting to drive huge business growth and start revenue more revenue, fast! #fempire #fempirecoach #entrepreneur #ladyboss #womeninbusiness #businesswoman #businesscoach #solopreneur #success #successmindset #workfromhome #mompreneur #mumpreneur #laptoplifestyle #goals #goalsetting #90daygoals

 

90-day goals bring laser focus to the most important next steps in your business, over and over again.

 

Those of you running your own business know how important planning and goal setting are to your success. 

 

We see it time and time again with our clients: Those who plan, set goals and follow through on their goals, succeed. Those who don’t plan and set goals end up failing. It’s as simple as that. Tweet it

 

But not all goals are effective at driving progress and success in your business.

 

The sweet spot for goal setting, without a doubt, is 90 days.

 

Why are 90-day goals so effective?

90-day goals are effective because:

  • 90 days is long enough to achieve something substantial.
  • It’s close enough to feel a sense of urgency and to stay focused.
  • There’s a clear end in sight.
  • There’s no time to procrastinate.

 

This has definitely been my experience.

Setting 90 day goals brings laser focus to your business, over and over again, which dramatically increases your productivity and effectiveness. You’d be amazed at what you can achieve in 3 months! Read on to discover how to apply 90 day goal setting to your business to drive huge revenue growth as fast as possible. #fempire #fempirecoach #entrepreneur #ladyboss #womeninbusiness #businesswoman #businesscoach #solopreneur #success #successmindset #workfromhome #mompreneur #mumpreneur #laptoplifestyle #goals #goalsetting #90daygoalsSince using 90-day goals in my business, my productivity has increased dramatically. You’d be amazed at what you can achieve in 90 days! I’ve created and launched an entire online ‘Find Your Purpose’ program in that time, I’ve completed my first book draft, and we’ve recently created and delivered a whole 6 week online Fempreneur Business Breakthrough program to 40+ ladies, all within less than three months!

Interestingly, 90-days seem to be a natural rhythm for our bodies and minds. Ninety days is roughly the length of a season. It’s about the length of a school semester and the span of a business quarter.

 

We’re used to operating in 90-day periods personally and professionally, so why not make the most of that for your business goal setting?

 

 



Another interesting thing to note is that the final fourth quarter of each year is always a company’s most productive quarter, because year-end deadlines ratchet up the urgency. When you set yourself non-negotiable 90-day deadlines and stick to them, you can make every quarter of your year just as productive as the final quarter.Tweet it

 

 

How to Set 90-Day Goals to Drive Your Business Success



1. Check in with your 5-Year Business Vision
When you do your 90-day goal setting you need to check back in with your 5 year business vision (if you don’t have a 5 year vision, you need to create one!)

2. Chunk it Down into 12-Month Goals
Chunk your big vision down into 12-month goals. You might need to refer back to the 6 Stages of Business Growth and look at the key areas you need to work on in your business to get to the next stage. I define the different goals for each phase of business growth in my free handbook The Fempreneur Success Handbook: How to Start or Grow Your Wildly Successful Business.

Depending on which phase of business growth you’re in, your business goals will be different. Which phase of business growth are you in? Do you know which key areas you need to be focusing on? Read on to discover which goals are relevant to your business now. #fempire #fempirecoach #entrepreneur #ladyboss #womeninbusiness #businesswoman #businesscoach #solopreneur #success #successmindset #workfromhome #mompreneur #mumpreneur #laptoplifestyle #goals #goalsetting #90daygoals

 

3. Chunk it Down into 90-Day Goals
When chunking your 12-month goals down in 90-day goals, you need to figure out which things are on the critical path to your success. 

I love using Gary Keller’s philosophy ‘The One Thing’ to do this, which is: 

 

“What’s the one thing you can do such that by doing it everything else will be easier or unnecessary?”
– Gary Keller



When it comes to 90 day goals, I ask myself this question (based on Gary Keller’s ‘One Thing’ philosophy):

 

“What are the key things I can achieve in my business that make everything else easier or unnecessary?”



4. Break Down Your 90-Day Goals into Actionable Steps.
Once you have your 90-day goals defined, you’ll need to break each one down into actionable steps.

I love using Trello to capture my actionable steps. It allows me to go in and break each goal down into actionable steps that are specific, defined, and have a deadline attached to them. This gets me out of procrastination, fast!

Here’s a screenshot of what my overall goal setting Trello board looks like:

I then break down each umbrella goal into actionable steps, as shown in my Trello card breakdown below.

 

Trello board and cards for 90 day goal setting

 

5. Block time in your diary to action your goals!

If you don’t block time to actually work on your goals, you’ll never get them done! Once I started blocking time in my diary to work on my goals, I actually started getting stuff done – and fast.

Here’s an actual screen shot of my diary from last month when I was working on my Pathfinding online program. I blocked time to work on my goal, and I didn’t let anything interfere with that.

Time blocking - and why it's so important

If for some reason something comes up that interferes with your blocked time, be sure to shift that time block to another day in the future. Don’t delete it! 

Business owners who plan and set goals succeed in business, always. An essential component of goal setting is time blocking - scheduling time to actually work on your goals. Without time blocking, your goals won’t be achieved. Read on to discover how you can apply goal setting and time blocking to achieve big growth in your business. #fempire #fempirecoach #entrepreneur #ladyboss #womeninbusiness #businesswoman #businesscoach #solopreneur #success #successmindset #workfromhome #mompreneur #mumpreneur #laptoplifestyle #goals #goalsetting #90daygoals

To succeed in business, you need to prioritise your goals, make time for them and make them non-negotiable. No excuses.Tweet it

 

I hope you’re feeling inspired to go and apply 90-day goals in your business.

And let me know how you go! I love hearing about your successes!

Did you like this article? You might also like:

This was a Complete Game-Changer for My Business: The Fempreneur Business Mastery Formula

The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients

10 Reasons Why Your Business Needs a Blog

10 Essential Things You Need to Have on Your Website

3 Important SEO Trends You Need to Know About in 2020

 

In service to your success,

Kate De Jong,
Fempire Coach for Thriving Female Entrepreneurs
kated@fempirecoach.com.au
katiedejong.com

The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients

The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients

Content marketing is a powerful way to consistently build your brand’s visibility and credibility over time. Read on to discover the 10 essential steps of developing a great content marketing strategy. #contentmarketing #fempire #fempirecoach #digitalmarketing #SEO #businesscoach #womeninbusiness #ladyboss #entrepreneur #marketing #content #businessgrowth #femalebusinesscoachHave you ever wondered how some businesses have the time and energy to show up on social media with great content, consistently?

 

I used to wonder that too.

Back when I first started my business, several coaches advised me that I needed to ‘put myself out there’ and be posting on social media daily, as well as doing live videos at least once per week. So I dutifully started doing this, only to realise within a few months that this was all I was doing. 

I didn’t have time to focus on anything else and I felt like I was spinning my wheels.

So much of my time was taken up with:

  • Trying to figure out what I was going to post about each day (and changing my mind countless times).
  • Trying to figure out how I was going to talk about the topic I’d finally chosen (and maybe change my mind one more time).
  • Creating the content, revising it, refining it, critiquing it, deleting it, procrastinating, and finally pulling something together to post.
  • Spending half a day trying to record a five minute short video.
  • Spinning my wheels with indecision and self-doubt.

 

Needless to say, this was all extremely time consuming and it was stressful knowing that I wasn’t spending any time doing the things required to actually grow my business like:

  • Getting out and having real conversations with people.
  • Following up with warm leads and getting them signed up into my coaching programs.
  • Creating, testing, and refining the content for my coaching programs and offerings.

 

As a business owner, it can feel frustrating spending too much time on social media trying to market yourself, knowing you’re not spending enough time on client- and revenue-generating activities.Tweet it

 

A large part of this is a normal part of being a new business owner and being new to social media and the world of ‘content creation’.

 

But the other major factor contributing to this never-ending, pointless hamster wheel is a complete lack of organisation or strategic plan around your social media presence.

 

If you’ve been in business a while, you’ll know that it’s critical to build trust and confidence with your audience so that they feel safe spending their money with you. 

You build credibility by:

  1. Creating compelling content to share your ideas and knowledge, consistently (i.e. content marketing).
  2. Develop social proof so others know you’re credible (testimonials, reviews, awards etc).
  3. Build a network of brand advocates who spread the good word on your behalf.

 

And it’s point number one that we’re talking about here – Content Marketing.

 

So firstly, what is Content Marketing, and why should you bother doing it?

 

My definition of Content Marketing is:

Content Marketing is the creation and sharing of digital information (blogs, videos, workbooks, social media posts etc) to stimulate interest and build awareness of your products or services. It builds trust, credibility and confidence in your brand. Its purpose is to provide value to the customer, and ultimately to turn your followers into paying clients.

 

Content Marketing runs on the philosophy that you should provide free value to your customer about 80% of the time (as a way of building trust and confidence), and then you pitch (sell) your services around 20% of the time.

This is distinct from Direct Response Marketing, which is a sales technique designed to evoke an on-the-spot response and encourages a prospective customer to take action on an offer being advertised (like all those Facebook and Instagram ads you see coming through all the time).

 

Direct Response Marketing uses paid advertising to deliver fast results.

Content Marketing is free and takes longer to see results, but allows you to build up a catalogue of great content and followers and establishes you as a leader.

 

Do you have a content marketing strategy that you’re implementing consistently? It took me years to find a system that works for me. Read on to learn about the 10 steps of content marketing. #contentmarketing #fempire #fempirecoach #digitalmarketing #SEO #businesscoach #womeninbusiness #ladyboss #entrepreneur #marketing #content #businessgrowth #femalebusinesscoachSince Content Marketing is free and gets results, why wouldn’t you apply it in your business? 

Here are the benefits of Content Marketing – all for free!

  • It builds brand awareness.
  • It generates website traffic.
  • It grows your email database.
  • It gives you a competitive advantage.
  • It increases client engagement.
  • It generates leads and conversions.

 

Different Types of Content

Content is any information you put out into the world to inform, educate or sell to your audience. There are different types of content as shown in the graphic below.

  1. Long form content (high effort, less frequent)
    This includes things like longer blog posts (800- 2000 words), 30-60 minute videos, or a podcast. They require effort and time to research and pull together and they demonstrate depth of thought and expertise.
  2. Short form content (medium effort, more frequent)
    This includes infographics (i.e. images that demonstrate a concept graphically, e.g. a health coach showing how gut nutrition works), or short form blogs (400-600 words), or a short video (< 10 minutes).
  3. Social media posts and curated content (low effort, frequent). These are posts that contain an image and short text description or they can be content shared from other experts in your field (curated content).

 

Types of content - content marketing

So how do you implement a Content Marketing strategy that allows you to be consistently visible, but doesn’t consume all your time?

 

You need to find a system that works for you and that you’re able to implement consistently.

 

To build trust and confidence in your brand, consistency is key. How would you feel if your partner showed up for a week and then disappeared for three weeks? Your audience feels the same. Consistency builds trust.Tweet it

 

7 Steps to Building Your Consistent Content Marketing Strategy

 

1. Set Your Intention and Business Goals

There’s no point implementing any kind of marketing strategy without being crystal clear about what you want to achieve with it. How do you want your content marketing to serve you?

My personal content marketing strategy has several goals:

  • To grow my email database consistently with 20 new warm leads per week.
  • Generate 5 Free Business Strategy Sessions per week.
  • Consistently build my brand visibility, credibility, and awareness through weekly live videos and a consistent, high-quality social media presence.

 

What is it you want to achieve with your content strategy? Do you have the digital infrastructure in place to achieve those goals? If not, how will you implement it? (Please reach out here for a free strategy session if you need help with this!).

Be sure you have solid goals in place before you proceed.

 

2. Decide on a Content Strategy that You can Stick to Regularly. 

 

Consistency and planning is key. Don’t commit to a frequency of content creation that you can’t keep up with and always plan in advance.Tweet it

 

Consistency and leverage should be your key goals with any marketing strategy. If you create a blog post, be sure to get maximum leverage out of it by creating multiple social media posts on your blog topic across all your different platforms, and create videos on your blog topic too.

Here’s the strategy that works for me (and works for many of my clients too).

A simple content marketing plan

You create one piece of long form content (per week, per two weeks, or per month, depending on the frequency you can commit to consistently). Then you turn that long form content into multiple social media posts that can be scheduled out over time using a social media scheduler.

I personally generate one piece of long form content every week (but I also have a backlog of content now that I can draw on and recycle if I don’t get time to create a new one).

As you can see in the image above, you can generate 23 social media posts to go out across your different social media channels, just from that one piece of content.

We’re certainly not recommending you get across all of these different platforms (we usually recommend that you master 2-3 platforms first), but once you have a long form piece of content, it really isn’t too much work to turn those into short social media posts or videos.

What are you going to choose as the central piece of your long form content? A blog? A vlog? A podcast?

And which social media platforms are you going to focus on to leverage your long form content?

Write it down and commit to it. You might need to try several different strategies before you land on one that works for you and that you can stick to consistently. It took me several years to finally land on my strategy that now works for me. Be prepared that this will be a process of trial and error initially, but commit yourself to finding what works for you!

 

Content marketing is a great way to market your business and get wide publicity, for free! Discover how to implement a reliable content marketing system that will build your visibility but not take up all your time. #contentmarketing #fempire #fempirecoach #digitalmarketing #SEO #businesscoach #womeninbusiness #ladyboss #entrepreneur #marketing #content #businessgrowth #femalebusinesscoach3. Determine the Frequency of Content Creation

Now you know how you’re going to approach your content marketing, you need to figure out how often you’re going to create your original content and the leveraged posts that you create from that content. 

Here’s what you need to do:

  • Decide how often you can commit to creating one long form piece of content.
    Will it be once per week? Once per month?
  • Decide how many social media posts you want to create from your single piece of long form content.
    To leverage your long form content, you should generate at least 4-6 social media posts from one blog/video/podcast.
  • Determine your frequency of social media posting based on your content creation frequency.
    For example, if you only blog/vlog once every two weeks, and you only want to create 6 social media posts from that content, you’ll be able to schedule your posts to go out every 2-3 days.

Now that you have a plan to follow and a frequency to stick to, you can get busy creating your content on a consistent basis!

 

Once you have your content plan in place, you then need to create a database of content ideas that you can draw from.Tweet it 

 

4. Develop Your Ideas Database: Determine Your Content Categories.

When you’re not clear about what you need to write or post about, it’s easy to get into procrastination and time wasting (I’m sure you can relate).  A game changing strategy for me has been to develop a large database of topics and ideas for my blogs that I can choose from and plan out for each month, so that I never have to worry or think about what I’m going to write about.

Here’s how you can easily develop a huge database of content topics and ideas.

Hint: If you take the time to do the following exercises, they will transform your business!

Choose how you’re going to break down your business into different umbrella categories.

For example, for business coaching, my categories are as follows (what are yours?):

  • Business Strategy & Growth
  • Mindset & Personal Growth
  • Marketing & Selling
  • Websites
  • Social Media 
  • Time Management & Productivity

 

5. Develop Your Ideas Database: Use Content Multipliers to Expand Each Category into Multiple Topics.

Once you have your categories, it can still be difficult to break it down into multiple posts. This is where ‘content multipliers’ come in extremely handy, which are different ways to present the same or similar content, or at least help you generate ideas to maximise your content.

Different types of content multipliers you can use:

  • How to’ article: Tutorials or walk-throughs, e.g. How to Build Your Email Database.
  • Listicle: List-based articles, e.g.  5 Apps that will Help You Easily Streamline Your Business Processes.
  • Editorial: Standard type of blog post, e.g. The 6 Stages of Business Growth
  • Curated: A list that brings together great content from other influencers in your niche, e.g. 10 Books that Every Business Owner Needs to Read
  • Interview: Interviews with clients, colleagues or other leaders in your industry (e.g. How Natasha built her six figure business within twelve months)
  • Personal Story: Write about your personal experiences, e.g. How I grew my email database from 50 to 2,000 in six months.
  • Case Study: Write about a client’s experience or journey. 
  • Fun post: A post with the goal being to entertain, e.g. My favourite 10 social media ‘faux pas’
  • What post: A post that explains a concept, e.g. What is a Profit & Loss Statement?
  • Why post: A post that explains the importance of a concept, e.g. Why you need to understand the six stages of business growth.
  • Resources: Create a list of helpful resources, e.g. My favourite five books to help you master your money mindset.
  • Reviews: Write a review on a particular product or service, e.g. A Review of the Best Email Database Managers.
  • News-jacking: Leverage a news-worthy topic that people in the industry are talking about, as long as it relates to your audience.

 

6. Develop Your Ideas Database: Create a Matrix to Map Out Your Topics.

Use the content multipliers above to create 10+ topics for each of your content categories and then get those ideas into a matrix.

I love to use Trello for this, as it’s a great way to capture, store, and organise your ideas while also giving you the flexibility to easily change or move things around if you change your mind (as I do all the time). An excel spreadsheet or Google Sheet will also do the job fine.

 Below is a screenshot of my Topic Database stored in a Trello board where I map out my topics using the content multipliers.

This means I never run out of ideas to blog about!

Trello Blog Ideas Matrix

 

7. Schedule Out Your Topics so you Know Exactly What You’ll be Writing About, and When.

Now that you have a database of content topics to draw from, you can schedule out when you’re going to create a long piece of content for each one of them. 

As mentioned, I create one blog post per week, which I then turn into 3-4 social media posts one each platform (which means I’m posting every second day).

Once I’ve created the blog article, I store the blog link in a Trello card and attach the social media images to go with it too. That way I can schedule out the social media posts straight from Trello.

Content calendar

 

8. Block Time in Your Calendar to Prepare Your Content.

It’s all well and good to map out a content calendar, but if you don’t block the time in your calendar to create the content, it will never happen!

The most effective way to create content without letting it take over your life is to batch your time. Which means scheduling time in your calendar to create all your content in one sitting.

I work on a weekly basis, so I spend half a day each week preparing and scheduling my content (I’m very fortunate to now have a Virtual Assistant to help me with the scheduling, but for years I did it myself!). 

I highly recommend that you block at least half a day each week to create your content (if you create content weekly), or block out a whole day or two days each month if you like to prepare a whole month’s worth of content.

 

Please don’t try to prepare your content on the fly, this is ineffective and time-inefficient. You must get into the habit of batching your time and preparing all your content in one sitting. This is how you escape the trap of spending all your time on social media and not having time to spend on growing your business.Tweet it

 

9. Schedule Your Prepared Content

Now that you’ve prepared your content (your blog/vlog/podcast and all your social media posts and videos), you can schedule them out to go out consistently over the period of time you’ve chosen.

My favourite scheduler is Hootsuite because you schedule across all the different social media platforms (including LinkedIn), and they provide you with a dashboard so that you can see a clear overview of where and when your content is going across the different platforms. You can move scheduled posts around or spread them out to get an even, consistent presence in the way you want.

 

10. Review and Refine Your Content Marketing Strategy

You’ll have to monitor how your marketing strategy is working and whether the quantity of work required is manageable for you. As I mentioned, it took me a long time of trial and error to find a strategy that I could implement consistently.

If you’d like to talk through different options for your business, please reach out!

 

As I’ve said many times, commit to showing up consistently!

Make your content deadlines non-negotiable. And watch how your leads start to grow.

 

Did you like this article? You might also like:

This was a Complete Game-Changer for My Business: The Fempreneur Business Mastery Formula

10 Reasons Why Your Business Needs a Blog

10 Essential Things You Need to Have on Your Website

The 6 Stages of Business Growth – and 3 Important Reasons Why You Need to Know Which One You’re in.

3 Important SEO Trends You Need to Know About in 2020

 

Are you starting or growing your own business? Get your FREE copy of The Fempreneur Success Handbook (see below) and discover everything I wish someone had told me back when I was starting my business in 2012!

I hope you found this helpful, please feel free to reach out if you have any questions to kated@fempirecoach.com.au. I love hearing from you!

In service to your business success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
kated@fempirecoach.com.au
katiedejong.com

This was a Complete Game-Changer for My Business: The Fempreneur Business Mastery Formula

This was a Complete Game-Changer for My Business: The Fempreneur Business Mastery Formula

Back in late 2017 I was feeling really frustrated in my business. 

 

I’d spent tens of thousands of dollars on different business programs and I’d worked with lots of different coaches to grow my business. 

There was so much conflicting advice and information out there and every program and coach promised that they had the solution to my business challenges.

But nothing had helped me to get the traction and momentum that I needed.

I’d had some success. I’d developed a coaching program and rolled it out to many women who’d gotten transformative results with it. I’d run my first online group program with great engagement and results.

For a couple of years I’d made a reasonable amount of revenue, but certainly nothing I could live off. 

I’d reached and helped all the people who were the ‘low-hanging fruit’ in my network, i.e. those people who knew me and needed my programs.

 

But then I’d hit a huge roadblock.

 

How could I get my message out to people beyond my network in a powerful and compelling way?

How could I start making decent money? (I was hardly breaking even).

How could I turn my business into a thriving, profitable venture that felt fun and exciting instead of feeling like a frustrating and draining ‘hobby’?

It was around that time that I saw a Facebook Ad for women in business, asking “Do you want to start making the money and impact you deserve?”

YES! That was me.

It was a free event hosted by the powerhouse founder of Fempire, Marnie LeFevre, and I signed up straight away.

The event was incredible and I came away with so much new practical, grounded knowledge and insight that I felt could actually (finally) make a difference.

I signed up for the 3-day Fempreneur program to continue the journey with Marnie, together with a great group of other women (who are still my close friends today).

 

It was the best decision I’ve ever made.

 

During our three day Fempreneur workshop, Marnie unpacked her Fempreneur Business Mastery Formula, which is the exact formula she’s used to build multiple successful businesses and to become a multi-award-winning CEO.

It’s the formula I now use as a Fempire Coach to help female business owners to start and grow their profitable businesses.

The Business Mastery Formula contains two essential components: the inner work (mindset, confidence etc) and the outer (strategic, practical) work. 

 

And the formula works.

 

Once I went away and started applying the Mastery Formula in my own business, things started to improve quickly. I finally started feeling the momentum and satisfaction I’d been craving all those years. 

My coaching business started to take off.

 

And this is why I decided to become a Fempire Coach, because I’m passionate about helping women to apply this Business Mastery Formula in their own businesses.

I want to see more women succeed in business.

Because I believe that when women take their rightful place as equally successful and impactful business owners globally, the world will be a better place.

 

Due to the COVID-19 crisis, we’ve now taken our 3-day in-room workshop into the online space and it’s now being run over 6 weeks – starting on the 27th April (and again on the 11th May 2020!).

The price has been massively reduced so that we can help more women in business during this time of need.

We’re passionate about giving as many women as possible the tools and strategies for business success during this time, because we know you need them more than ever.

You can take advantage of this amazing offer now!

Click here to schedule a time to talk with me to see if the FEMPRENEUR program is right for you.

 

Here are some of the areas we cover in the program.

 

The Inner Work

  • Your passion and purpose.
  • Your personal and business ‘why’.
  • Your mindset.
  • Embracing authenticity.
  • Harnessing your intuition.
  • Growth & confidence.


The Outer Work

  • Powerful and compelling branding, marketing and messaging (this is so critical!).
  • Packaging of your products and/or services.
  • Positioning yourself powerfully in the market to stand out from your competitors.
  • Money and pricing strategies.
  • Promotional strategies (content and social media marketing, inbound marketing/SEO).
  • Selling and converting leads into clients.

 

Once you get all of these elements right, things start to flow.

 

Here are just some of the things we workshop in our time together.

  • Accurately and powerfully identify your target market and avatar so you can reach the right people.
  • Getting you armed with powerful branding and clear marketing messages that you gain curiosity and sell more.
  • Your elevator pitch workshopped to perfection.
  • Developing your compelling ‘brand why’ that magnetises the right people to you.
  • Mindset tools for women CEOs to 10x their business profit and impact.
  • Price setting, packaging of products/services to reflect your true value.
  • A full social media strategy and content marketing plan.
  • How to sell and close more clients.
  • How to build a solid foundation then scaling for success.
  • Online and offline marketing templates and blueprints.
  • Email marketing templates, blog matrix, testimonial questionnaire, cash flow forecasts.
  • Full social media sales funnel mapped out for your business.
  • How to turn your website into a powerful marketing tool that generates new clients.
  • Creation of a mini marketing plan for you to action straight away.
  • Positioning statements to help you stand out from the crowd.
  • Business planning and goal setting so you can get where you need to be in the shortest time.

 

The New Online Format for The Virtual Fempreneur 6-week Experience

The Fempreneur program will now be delivered online over SIX weeks, giving you time to digest the content and do the homework.

You’ll receive:

  • One comprehensive training module per week delivered online via pre-recorded video so that you can watch it at a time convenient to you.
  • One LIVE Q&A Zoom session each week with Marnie and the Fempire Coaches. This will be a chance for you to ask any questions you have about the training, clarify the information and tasks, make connections and bond with your new sisterhood all over Australia, share your progress with the group and gain feedback, and to work through the challenges you may have.
  • Pairing with an accountability partner. Together you’ll help each other stay on track with the materials and support each other through any stumbling blocks.
  • The detailed Fempreneur workbook posted to you beforehand (this is stil my go to ‘Bible’ for business growth!).
  • A private Facebook group to connect and bond with your Fempreneur sisterhood.

 

We truly believe that this format will be a very powerful way for you to learn everything you would normally receive in the in-room format, in fact, we believe it might prove to be much, much better!

 

We can’t wait for you to receive all the value and support you need to up-level your business during these challenging times.

Click here to talk to me. Are you ready to take the next step?

We’d love to have you on the journey.

Are you ready to finally get your business where it needs to be?

What is it costing you to stay stuck? 

 

Come and join our sisterhood of successful, impactful business owners and finally get the support you need to make the money and impact that you deserve!

 

Are you starting or growing your own business? Get your FREE copy of The Fempreneur Success Handbook (see below) and discover everything I wish someone had told me back when I was starting my business in 2012!

Did you like this article? You might also like:

The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients

10 Reasons Why Your Business Needs a Blog

10 Essential Things You Need to Have on Your Website

The 6 Stages of Business Growth – and 3 Important Reasons Why You Need to Know Which One You’re in.

3 Important SEO Trends You Need to Know About in 2020

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
Kated@fempirecoach.com.au
katiedejong.com

Opportunity in the Chaos: How Fempire has Pivoted to Survive the COVID-19 Crisis

Opportunity in the Chaos: How Fempire has Pivoted to Survive the COVID-19 Crisis

 

These are crazy times.

 

Less than four weeks ago, our Fempire team was busily preparing for our big national tour of Australia which would consist of a five-city tour (Perth, Adelaide, Brisbane, Melbourne and Sydney) to inspire, educate & empower women in business with free marketing and social media trainings.

Our live, in-room training events of 100+ ladies are also the way we promote our business and coaching programs to generate new clients and revenue.

We’d had the biggest number of sign ups for all of our events. We were booked out for our Perth event, our hometown. We’d been celebrating the fact that our new Facebook advertising strategy had been working better than expected.

We were expecting over 200 ladies at The Crown in Perth on the 14th March for our free 4-hour event, where we teach a range of mindset and marketing strategies to help business women make more money and impact in business.

 

And then the COVID-19 disaster hit.

 

It was early days and there hadn’t been any social distancing measures announced by the government. But it was already starting to feel scary and we’d all been watching the disasters unfold in China, Italy and Spain.

Given the fear and chaos that was starting to ripple across the world, as to be expected, only half of the expected attendees showed up to our event in Perth after all. 

As disappointing as it was, we completely understood why. 

We’d been unsure about whether to proceed with the event, but with a lack of clear direction from Crown or from the government, we decided to show up for the hundred-odd ladies who still wanted to come.

Unsure about how the situation was going to unfold, the team decided (cautiously) to continue with the next four events over east and flew over to Adelaide. We’d put so much effort and resources into the planning of these events that form the lifeblood of our business, so we felt we at least had to try.

 

And that’s when things started getting really bad with the COVID-19 situation.

 

The government announced bans on events of over 500 people. And even though our events were much smaller, the fear was causing everyone to worry, including us.

After delivering the event to a small audience in Adelaide (only half the predicted audience showed up, same as in Perth), in good conscience we made the call to cancel the remaining three events in Brisbane, Melbourne, and Sydney, our biggest audiences.

It was hugely disappointing.

But we knew it was the right thing to do.

After returning to Perth, licking our wounds, the team took a few days to rest and process what had just happened. 

This was a huge hit for Fempire. Our client- and revenue-generating activities had come to a halt.

It took a few days to process it all.

But like everyone else, we’ve hunkered down, re-grouped and come up with a comeback strategy to survive these times.

 

Taking Things Fully Online

The main strategy to ‘pivot’ in these circumstances of course (like everyone else), has been to take all of our offerings online.

Our Fempire team has had extensive experience over the years with delivering coaching and trainings both in-room and online. 

However, our big ‘tour’ events, which comprise the start of our business funnel (and are the main way we generate new clients), have always been live and in-room in different cities around Australia. Fempire founder Marnie LeFevre is a renowned speaker and award-winning CEO and has the ability to attract and inspire large audiences at a time. Her free trainings are always a great entry point for our clients into the Fempire sisterhood of business coaching and training.

 

In our experience, it's impossible to replace the connection, the energy, and the transformation that takes place at in-room events. It's the reason we've continued to stick with in-room events as the main source of our client-generating activities, because we know how powerful they are for creating space for deep learning and change for people.Tweet it

 

But, we’re now faced with a situation in which live events are of course not possible.

And given the current conditions, the online space is where we have to be 100% if we’re going to survive these times.

To that end, we’ve had to convert our in-room events to online events as follows:

1. Converting our live, in-person 4-hour free events into a 90-minute online webinar.
We’re now in the process of converting our live events into an online webinar of 90-minutes, with the first three being delivered this week to the Brisbane, Sydney, and Melbourne rooms that missed the tour entirely. We’ll be releasing more in coming weeks to the other states.
This is an exciting time as we test the validity of the online approach for generating new clients.
But we’re going all in with optimism and a can-do attitude!

2. Converting our in-person 3-day Fempreneur workshops into the online space.
Typically we run our live, 3-day Fempreneur workshops three times per year for business women in the startup space. We usually have 15-25 women in the room per workshop.
We teach them the fundamental marketing and mindset strategies they need to grow their business into a profitable enterprise.
We’re now in the process of converting our 3-day workshop into an online program delivered over six weeks. Our first online Fempreneur program will kick off in April.
We’re putting a lot of thought and attention into how we can deliver a value-packed program that delivers as much ‘punch’ as the in-room version.
And we’re confident we’ll do it!

3. Taking all of our coaching programs and in-person business trainings online.
We’ve always offered and delivered online coaching and training as part of Fempire. However, obviously now all sessions are being conducted online via Zoom. We have many clients who have always preferred to meet in person. So we’ll have to see how this goes for them during this time.

 

Fempire’s Experience with In-Person versus Online Events and Programs – the Pros and Cons

 

Part of the reason we’ve resisted the online space up until now for our tour events is because of the reasons below.

However, if anything this COVID-19 experience has taught us the need to diversity and not to have “all of our eggs in the one basket” when it comes to event delivery models.

 

Advantages of in-person events and trainings

  • There’s no doubt that in-room, live experiences create faster connection, bonding, vulnerability, and transformation than online virtual events.
  • Women form deep connections and friendships after spending time in-room together, and these connections last well beyond the training.
  • Women need in-person connection with other women to feel truly supported and nurtured. 
  • As coaches/trainers, it feels easier to give personalised support to clients one-on-one, in person.
  • Sometimes a hug can make all the difference! And often, that’s exactly what our clients need.

 

Advantages of online events and trainings

  • Suddenly you’re not constrained to a physical location anymore to deliver your offerings. You can literally reach anyone, anywhere in the world,and become ‘international’, relatively quickly.
  • There are no costs for travel, room hire or catering, which brings costs down significantly.
  • For many of our clients it’s easier for them to attend an event from the comfort of their own home rather than travel and spend time away from home.
  • Due to the low cost of delivery, you can run your programs and events more frequently to generate a more steady client stream.

 

A major disadvantage of online trainings and events compared to in-person programs

In our experience with delivering both in-room and online programs over the years, one of the major disadvantages of online events is the lower retention of clients. Our private coaching programs run over twelve months because that’s how long it takes to establish a sustainable, profitable business.

But when the program is run online, typically it’s hard to retain clients beyond the six month mark. The human, in-person connection is critical for keeping clients engaged. Client drop-off rates are much higher in the online space. 

 

The big lesson learned from the COVID-19 crisis

The COVID-19 situation has brought it home for us that it’s important to be diversified in your offerings.

We’ve realised that it’s important to offer both in-person and online client-generating models in future. 

 

A hybrid model of both in-person and online offers the greatest resilience, long-term.Tweet it

 

In a way we’re grateful that this crisis has helped us to get moving in the hybrid model direction sooner rather than later.

In every situation there’s a silver lining, right?

We hope this insight has been helpful and please leave a comment below if anything resonated with you!

 

Did you like this article? You might also like:

The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients

10 Reasons Why Your Business Needs a Blog

10 Essential Things You Need to Have on Your Website

The 6 Stages of Business Growth – and 3 Important Reasons Why You Need to Know Which One You’re in.

3 Important SEO Trends You Need to Know About in 2020

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
katiedejong.com
kated@fempirecoach.com.au

10 Powerful Reasons Why Your Business Needs a Blog

10 Powerful Reasons Why Your Business Needs a Blog

A blog is an essential component of a modern day business. Discover 10 compelling reasons why you should be blogging on a regular basis to grow your business. #businesscoach #fempire #fempirecoach#SEO #blog #blogging #businesssuccess #workfromhome #laptoplifestyle #entrepreneur #womeninbusiness #ladyboss #smallbusiness #businessowner #inboundmarketing Have you been wondering whether blogs are passé, or whether you really need one for your business? 

 

Have you been procrastinating about starting a blog because you’re not convinced of the value of having one?

If so, the following points should clarify any misconceptions you have about blogging and convince you to either start one, or to keep going with your blog.

I wrote my first blog article in 2013 and it’s been the main vehicle through which I’ve grown my audience over the years.

Today, my blog is the cornerstone of my marketing and content strategy and I couldn’t recommend blogging highly enough as a tool for you to grow, evolve, and profit as a business – for the following powerful reasons.

 

10 Reasons Why Your Business Needs a Blog

 

1. Blogging is a highly effective form of inbound marketing (SEO)

In this modern era, you need to be actively engaged in ‘inbound marketing’, which is the art of drawing customers to your products and services via content marketing and search engine optimisation (SEO). It’s how people find you organically through search engines, without you lifting a finger!

Outbound marketing, on the other hand, is anything you ‘push’ out into the world, like advertising, events or social media posting.

A blog boosts your SEO by giving Google and other search engines an abundant supply of keywords and phrases to work with so that it can link the people who are searching for content to your website. 

This is a compelling enough reason to start blogging on its own, but if you need more convincing, keep reading!

 

Have you wondered whether blogging adds value to your business or not? Here are ten reasons why you should be making blogging an integral part of your business. #businesscoach #fempire #fempirecoach#SEO #blog #blogging #businesssuccess #workfromhome #laptoplifestyle #entrepreneur #womeninbusiness #ladyboss #smallbusiness #businessowner #inboundmarketing 2. A blog gives your brand a voice and helps you stand out from your competitors

Consumers want to buy from brands who they resonate with and who have similar values.

Blogging is a great way to give your brand a voice and to share your insight, perspective and views so that your ideal clients can connect with you and become loyal fans.

 

3. It keeps your website content ‘fresh’ and increases your search engine rankings

Google and other search engines love websites with new, fresh content and they reward those websites by increasing their rankings in search results. If your website hasn’t been updated in a while, you’re not doing yourself any favours. 

Include a blog module with the last three posts of your blog on your website Home Page so that your home page is updated each time you publish a new blog (this is good for Google rankings). Plus, when you get into a habit of regular blogging, it signals to search engines that you’re an up-to-date, relevant website and you also provide search engines with a continuous supply of keywords and phrases to continue boosting your rankings.

 

4. It establishes you as an authority in your field

Blogging is a great way to showcase your expertise and passion in your field. When you take the time to provide relevant, valuable information to your audience on a regular basis, you establish yourself as a leader in your field and your audience will respect you for it.

 

Blogging is a powerful tool to drive your content marketing strategy and to drive profits in your business. Read on to discover how. #businesscoach #fempire #fempirecoach#SEO #blog #blogging #businesssuccess #workfromhome #laptoplifestyle #entrepreneur #womeninbusiness #ladyboss #smallbusiness #businessowner #inboundmarketing 5. It helps you organise your thoughts and ideas.

I love blogging because through the writing process I discover what I think about certain topics and it helps me to organise my thoughts and ideas. This in turn makes me a better coach and teacher. 

Over time you’ll become more articulate and confident in your thoughts and ideas, which makes you a better business owner.

 

6. It builds trust and confidence in your brand.

Regular blogging shows that you’re committed to sharing your knowledge in your field and providing value to your customers – for free – which increases your credibility and instils trust and confidence in your brand. 

And people want to buy from brands who they know, like, and trust. 

 

7. It teaches you important reflection and introspection.

Blogging forces you to take time out from the busy-ness of your day to sit and reflect deeply on a particular topic. This process teaches you introspection, which leads to greater depth of knowledge and self-awareness, which makes you a better leader.

 

Are you taking the time to blog regularly? If not, you’re missing out on lots of business growth opportunities! Read on to discover why. #businesscoach #fempire #fempirecoach#SEO #blog #blogging #businesssuccess #workfromhome #laptoplifestyle #entrepreneur #womeninbusiness #ladyboss #smallbusiness #businessowner #inboundmarketing 8. It makes you a better writer and communicator.

You become a better writer when you commit to writing your thoughts and ideas down on a regular basis. Like everything, we get better at writing and communicating through practice.

I laugh now when I look back at some of my early blogs (and feel a little embarrassed!). It’s a wonder to see how far my writing has grown and evolved over the years since I’ve committed to regular blogging. And you will find the same too if you keep up the practice.

 

9. Amplify your brand’s reach.

If people resonate with your message, they’ll share your blog with their friends and family, giving you a much greater reach without any paid advertising on your part. 

Remember to ask your audience to share your article and use social share buttons to make it easy for people to share your blog to their platforms.

 

10. It’s free publicity.

Blogging is free PR! 

You don’t have to wait to get featured in a media outlet, journal or magazine, you can simply put your thoughts and ideas out into the world off your own bat – because you can!

Blogging is one of my favourite things in the world for growing my business. If you’d like some guidance on how to get started or to up-level your blogging efforts, please reach out to me at kated@fempirecoach.com.au and I’ll be happy to chat with you!

Want to know more about how to start and grow a wildly successful business? Get your FREE copy of The Fempreneur Success Handbook and start building your Fempire now!

Discover everything you need to know about building a profitable business from the ground up in The Fempreneur Success Handbook: How to Start & Grow Your Wildly Successful Business. #businesscoach #fempire #fempirecoach#SEO #blog #blogging #businesssuccess #workfromhome #laptoplifestyle #entrepreneur #womeninbusiness #ladyboss #smallbusiness #businessowner #inboundmarketing

Did you like this article? You might also like:

The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients

10 Essential Things You Need to Have on Your Website

The 6 Stages of Business Growth – and 3 Important Reasons Why You Need to Know Which One You’re in.

3 Important SEO Trends You Need to Know About in 2020

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
kated@fempirecoach.com.au
katiedejong.com

10 Essential Things You Need to Have on Your Website

10 Essential Things You Need to Have on Your Website

Let your website do all the hard work for you by implementing these 10 essential strategies. #websites #businesscoach #fempire #fempirecoach #SEO #websitedesign #businesssuccess #workfromhome #laptoplifestyle #entrepreneur #womeninbusiness #ladyboss #smallbusiness #businessownerWe often get asked the question by clients starting out in business:

“Do I really need a website?” 

 

The short answer is: YES.

 

While you might be generating some good business so far just through your Facebook Business Page or your Instagram page, without a website you’re missing out on all of the potential business from people who are actively searching for your product or service online. 

Did you know that 97% of consumers these days find what they need through online searches? In order for your business to get found by Google or other search engines, you need to have a website. There’s no two ways about it.

If you need any further convincing, statistics show that 75% of consumers judge the credibility of your business based on the quality of your website. I know I definitely base some of my judgement of other businesses on their websites!

 

In the world of websites, it’s important to realise that not all websites are created equal. Tweet it

 

A good website needs to look both aesthetically pleasing (i.e. look professional with compelling branding and messaging), but it also needs to be functional and convert your website visitors into leads and paying clients.

 

Below is a list of the top 10 things you need to build into your website to optimise your online real estate and maximise your chances of winning the clients you deserve.

 

10 Essential Things You Need to Have on Your Website

 

1. Powerful Branding and Messaging.

First impressions matter.

Website visitors will only become paying clients if they feel a sense of trust and confidence in your brand. And that trust and confidence is built in large part through your branding and messaging. 

It doesn’t have to cost a lot of money to get good quality design and branding done, and this is not an area you want to do on the cheap. Get a professional to help you with your logo and brand style, and take the time to get crystal clear and powerful with your messaging.

 

All marketing requires two elements to be effective: Clarity + EmotionTweet it

 

Our 3-day Fempreneur workshop is focused specifically on helping you to develop a powerful branding and marketing strategy for your business. Click here to inquire about upcoming dates and workshops.

 

Is your website bringing you a consistent stream of leads and clients? Discover ten essential components of a high-converting website and make your website work for you. #websites #businesscoach #fempire #fempirecoach #SEO #websitedesign #businesssuccess #workfromhome #laptoplifestyle #entrepreneur #womeninbusiness #ladyboss #smallbusiness #businessowner2. A Clear Call to Action

After you’ve instilled trust and confidence with your branding and messaging, you need to tell visitors what they need to do to engage with you. 

Do they need to book a Discovery Call with you? A Free Initial Consult? Do they need to call to make a booking? 

Whatever the action is, make it very clear and very easy to do.

Tell your lead what the next steps will be and be sure to follow up with them quickly!

 

3. A Capture Opportunity

A capture opportunity is where you invite your website visitors to download something of value for free, in exchange for their email address and contact details, via a ‘pop-up’ or email opt-in. Once they’ve downloaded your free product (often referred to as a ‘lead magnet’, which might be a free training, or E-Book for example), they join your email database where you can stay in regular contact with them and build a relationship with them.

One of the most important things you can do as a business owner is to build your email database and nurture the relationship with your community. This helps people get to know you better, to build trust and confidence in your brand, and eventually, when the time is right, they’ll want to do business with you.

 

You need to have a clear and compelling capture opportunity (i.e. lead magnet and opt-in) on your website and have a strategy in place to grow your email database over time. Tweet it

 

For more details on how to do embed capture opportunities into your marketing strategy to generate a steady stream of clients, download my lead magnet called The Fempreneur Success Handbook: How to Start & Grow Your Wildly Successful Business for free!

Discover all the things I wish I knew when I started my own business back in 2013! This guide contains everything you need to know to thrive in business. #websites #businesscoach #fempire #fempirecoach #SEO #websitedesign #businesssuccess #workfromhome #laptoplifestyle #entrepreneur #womeninbusiness #ladyboss #smallbusiness #businessowner

 

4. Your Contact Information

Be sure to provide a phone number or email address so people can contact you directly without having to go through an online contact form. 

I know that I personally feel frustrated if I have to go through an online form if I want something. I’m a fast action taker and I need to know how I can contact someone directly, straight away, otherwise I’ll ‘bounce’ (click away).

 

5. Easy and Clear Navigation

Make it as easy as possible for people to find what they need.

Use a logical, user friendly navigation map.

Don’t use more than six headings in your navigation menu, otherwise it becomes too complicated.

Test it out on your friends and clients to see how they experience your site navigation and make it simpler and easier where you can.

 

Let your website do all the hard work for you by implementing these ten essential client-winning strategies. #websites #businesscoach #fempire #fempirecoach #SEO #websitedesign #businesssuccess #workfromhome #laptoplifestyle #entrepreneur #womeninbusiness #ladyboss #smallbusiness #businessowner6. Search Engine Optimisation (SEO)

SEO is the process of increasing the quality and quantity of traffic to your website via search engines like Google. For search engines to find your website, you need to invest some time and money in optimising your site SEO. 

Take some time yourself (or better yet, engage an SEO expert) to research the important long-form and short-form keywords that people are searching for in your niche and use these keywords across your website so that search engines can find you. 

You won’t get found without good SEO! It’s absolutely critical that you pay attention to this.

To learn everything you need to know about SEO, check out these two related articles:

Three Important SEO Trends You Need to Know About in 2020 

How to Use SEO to Skyrocket Your Business Growth on Auto-Pilot

 

7. Video Content

As we’ve said, people are more willing to buy from you when they feel a sense of trust and confidence in your brand. And one of the quickest ways to establish trust is through video. 

Give your visitors a chance to experience you in person and to hear you speak and interact with them. It gives an instant sense of familiarity and connection which makes it easier for visitors to know if they like you and if you’re a good fit for them. 

If you don’t have video on your website yet, get onto it sooner rather than later!

 

Don’t allow your website to be ‘just’ a pretty brochure! It needs to be a high-converting client machine. Discover how with these ten essential strategies. #websites #businesscoach #fempire #fempirecoach #SEO #websitedesign #businesssuccess #workfromhome #laptoplifestyle #entrepreneur #womeninbusiness #ladyboss #smallbusiness #businessowner8. Your Blog

A blog is a catalogue of articles or videos (or a combination of both) where you showcase your ideas and expertise on different topics. 

A blog is essential for many reasons, but some of the top reasons for needing a blog on your website are:

  • It drastically increases your website SEO: Your blog is filled with keyword-rich phrases that gives search engines greater opportunity to increase your search rankings. Plus, blogging keeps your website content alive with regular ‘fresh’ content which automatically increases your search engine rankings.
  • It established you as a leader in your field by demonstrating your expertise and passion.
  • It helps you to organise your thoughts and ideas so you become a better communicator in your field.
  • It gives your brand a unique voice, personality and perspective.

 

If you’ve been resisting blogging, you’ll need to get over it and embrace this important business activity for all of these important reasons.Tweet it

 

9. Fast Page Load Time

Don’t underestimate the importance of a fast website load speed time. If it takes longer than a few seconds for your site to load, your visitors will ‘bounce’ and this damages your Google rankings.

The loading speed of your site depends most heavily on the website host you use. There are many different hosting options available (examples are Smarter Websites, SiteGround, GoDaddy etc). Generally speaking, you get what you pay for. And this is not something you want to skimp on because it has significant impacts on your ability to develop leads and clients. Do your research and be sure to get some good advice before deciding on a website host.

 

10. Social Proof & Social Links

Getting back to building that essential trust and confidence, your website visitors will want to see that you have ample ‘social proof’ in the form of testimonials, affiliations or industry awards. Highlight your best testimonials on your website, showcase any awards you’ve won and any media outlets you’ve been featured in.

Also, people will want to check you out on social media (to establish whether they know, like and trust you), so make it easy for them to find your social profiles and provide direct links to take them there.

I hope these top ten tips have helped you and if you need help to start or grow your business, please reach to me directly at kated@fempirecoach.com.au. Let me help you to get your business where you need it to be!

 

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
kated@fempirecoach.com.au
katiedejong.com

The Day I Met a Mentor who Changed My Life for the Better

The Day I Met a Mentor who Changed My Life for the Better

 

So much can change in just two years.

 

Back in early 2018 I was really struggling in my business. 

 We’d just returned from six years overseas and I was trying to establish my new career coaching business in my hometown of Perth, Australia.

Like many women, I’d left my corporate career when I gave birth to my first child because it felt like my former professional role as a Consulting Engineer wasn’t compatible with motherhood. 

The company I worked for didn’t offer part time roles or job-shares for returning mothers and to be honest, I knew I wouldn’t be able to manage the demands of a career as an Engineer alongside the demands of motherhood.

  

I’d been unhappy in my career for a long time and I knew there was something else I was ‘meant’ to be doing. 

  

After lots of soul searching, I decided to branch out on my own and start my own business, while also raising two small children (my goodness those years were really tough!).

Like so many of us who start our own business, I thought “I’m a smart girl, I’ll figure this business thing out.” 

And to my credit I did manage to figure lots of it out and I made a lot of progress. 

 

But there was also so much that I couldn’t figure out. 

 

 There was so much conflicting advice and information everywhere.

 Every single coach promised they had the magic solution or the ‘silver bullet’ to all my problems.

 I burned so much money (and I’m talking tens of thousands of dollars…) on coaching programs, E-courses and private coaches.

 But progress was very slow and very frustrating.

After a while I realised that I wasn’t making anywhere near the kind of money I wanted to be making and I had no idea how to position myself or package myself up to generate a consistent income.

There were so many times when I was close to giving up and going back and getting  a J-O-B….

 

The more that time went on, my confidence started to drop and within a couple of years I was wallowing in major self-doubt and self-criticism, wondering if I’d ever make it on my own. 

 My husband started hinting that I should go back and get a job in engineering again.

 

And then all of a sudden, out of the blue, a Facebook advertisement showed up in my Facebook feed about a free workshop for women in business, focusing on social media and marketing strategy. 

And it was run by Marnie LeFevre, founder of Fempire.

I hadn’t heard of Marnie LeFevre at the time, but her messaging spoke to me and something called me to sign up for the free workshop. 

 

 It was the best thing I ever did.

  

Marnie’s free workshop explained so much of the mystery around business building. 

It helped me understand why I’d been struggling so much, and what I needed to do about it.

She gave practical tips and strategies to help me on my way.

  

But perhaps the most beautiful thing for me was that I finally felt supported – I’d finally found my tribe.

 I was so tired of doing it on my own…

 

And the fact that Marnie had created a sisterhood of women in business who support each other to succeed felt like such a relief.

I went up to the back of the room at the end of her presentation and waited to speak to her (along with many, many other women!)

I’ll never forget my first interaction with Marnie. 

I told her about my business and how I’d been struggling, but also how big my vision was and how badly I wanted to succeed.

 

 She looked straight into my eyes and said:

“I can see you have what it takes but you lack self-confidence. 

You just need someone to believe in you. 

And I can be that person for you until you can believe in it yourself.”

 

WOW… my eyes filled with tears. 

She was so right. 

I’d lost all belief in myself. I had no self-confidence left.

And just knowing that she believed in me, without even knowing me, filled me with so much hope and optimism.

Needless to say, I signed up for Marnie’s 3-day Fempreneur course, and then signed on to be mentored by her for 12 months. I can’t tell you the relief I felt to finally get really solid, practical advice to grow my business in a way that actually worked.

 

Fast forward two years and now here I am, working with Marnie as a Fempire Coach and loving every minute. 

 My whole life changed with that one decision to attend her workshop.

  

I feel blessed that I now get to help so many women who are in that place of feeling stuck and confused, just as I was, and I get to help them move into a place of momentum, flow, and business success. 

We all need a good mentor.

Do you have one?

 

Do you have someone who can believe in you until you can believe it yourself?

If not, please reach out.

 

Our passion and mission is to empower women like you who need someone to help and guide you along the path of building a thriving, profitable business.

If you haven’t already, reach out for a free Discovery Call to see if we’re the right people to provide you the support you need.

Maybe our programs will be the transformation that you need to get where you want to go.

 

If you’re feeling lonely, stuck, and confused, let’s chat!

It could be the best decision you make this year!

 

To apply for your complimentary 30-minute Discovery Call, please take three minutes to complete this short survey and we look forward to speaking with you very soon: CLICK HERE TO APPLY FOR YOUR DISCOVERY CALL

 

In service to helping you live your brightest life,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
kated@fempirecoach.com.au
katiedejong.com

The 6 Stages of Business Growth – and 3 Important Reasons Why You Need to Know Which One You’re in.

The 6 Stages of Business Growth – and 3 Important Reasons Why You Need to Know Which One You’re in.

Do you know where you are in the business growth cycle? If not, you’re flying blind. There are certain critical activities you need to undertake in each phase in order to generate profit in the fastest possible manner. Read on to discover what they are! #fempire #fempirecoach #goals #goalsetting #entrepreneur #entrepreneurship #ladyboss #womeninbusiness #businesscoach #solopreneur #entrepreneurlife #entrepreneurmindset #successmindset #worksmarternotharder #laptoplifestyle #mompreneur #workfromhome

 

Perhaps you started your own business because you were tired of the constraints of your job and you craved more freedom and flexibility. Perhaps you don’t like working for someone else and you wanted to be your own boss. 

Or maybe  you went into business because you have a product or service that you’re passionate about and you love making a difference in the lives of others through your work.

 

There are so many benefits to working for yourself and being your own boss really is a beautiful thing. 

 

But on the flip side … it’s also really hard to establish a profitable business and there’s a reason why only one in ten startup businesses actually succeed.

 

Too many people go into business with rose coloured glasses on, expecting the ride to be easy, fast, and fun.Tweet it

But becoming a successful business owner doesn’t happen overnight. 

In fact, statistics show that most small businesses take at least 2 to 3 years to be profitable and become truly successful once they’ve hit the 7 to 10 year mark

One of the hardest things I’ve experienced as a business coach is managing a clients’ expectations when they first come to me for coaching. Often a client will say things like “I need to generate $100k within twelve months in order to replace my corporate salary.” 

I then need to introduce them to the six stages of business growth and show them how this goal is unrealistic and highly unlikely (unless they’ve already worked through the first three phases).

 

We live in a world of instant gratification, and unfortunately, the reality is that building a business takes time, persistence, hard work, and perseverance.Tweet it

 

So what are the six stages of business growth?

And why is it essential that you find out which one you’re in?

 

Introducing the 6 Stages of Business Growth

 

For a full description of each phase, the approximate length of each phase and a summary of which critical activities you need to focus on, be sure to download your FREE copy of The Fempreneur Success Handbook: How to Start & Grow Your Wildly Successful Business.

Do you understand the six stages of business growth? As a business owner, you need to know exactly where you are in the business building journey, so that you can focus your precious time and energy on the things that matter most. #fempire #fempirecoach #goals #goalsetting #entrepreneur #entrepreneurship #ladyboss #womeninbusiness #businesscoach #solopreneur #entrepreneurlife #entrepreneurmindset #successmindset #worksmarternotharder #laptoplifestyle #mompreneur #workfromhome

 

As you can see, there are four major phases you need to work through before you can start generating profit.

And those phases can take anywhere from 18 months to 3 years, depending on a variety of factors.

 

The key message is that there’s a period of time in which you’ll need to invest money into the business, before your business will start returning a profit. And this is the message that many first-time business owners don’t fully appreciate when they start out on their journey.

In a nutshell, you need to invest money in order to grow a business.

 

Unless you’re fortunate enough to attract an angel investor who provides full financial backing for all of your up-front investment requirements, you’re going to have to put money into your business in order to establish the foundation it needs.Tweet it

 

Typical initial investment requirements include the cost of business registration, building your own website, developing your marketing and brand materials, and investing in any inventory or materials you need to get set up and started.

 

While being in business for yourself is wonderful, the reality is that it’s not an easy journey. It’s critical to understand where you are in the process and what to focus on in each phase. Click to read more about the 6 stages of business growth so you can become and stay profitable! #fempire #fempirecoach #goals #goalsetting #entrepreneur #entrepreneurship #ladyboss #womeninbusiness #businesscoach #solopreneur #entrepreneurlife #entrepreneurmindset #successmindset #worksmarternotharder #laptoplifestyle #mompreneur #workfromhomeA common complaint from my clients in the beginning is that “everything costs money”. 

 

And especially in the beginning, it feels like you’re constantly spending money on  your business, with little coming back in terms of revenue. And this phase can feel extremely frustrating, uncomfortable, and scary. It will most likely trigger all your deepest fears and insecurities. This is the point where many people decide to give up and go back to get a job.

But as a startup business owner, you have to appreciate that even when you can’t see the fruits of your labour yet, all the work you’re doing is laying the foundation of a profitable business. There’s no avoiding going through this phase that feels like hard work for no return. 

You have to trust that with persistence and focus, you will eventually hit break through and profit.

I highly recommend you take the time to get acquainted with the different stages of business growth and you understand the critical elements you need to be focusing on in each phase.

 

3 Important Reasons Why You Need to Know which Phase of Business Growth You’re in.

 

1. You Can Focus your Time and Energy on the Right Things.

 

There are so many bright, shiny objects in the entrepreneurial world (have you fallen prey to the Shiny Object Syndrome (SOS) before?). Every marketer seems to have ‘the silver bullet’ to your success. 

Back when I was first starting out, I spent so much money on different courses and programs, each one promising to help me finally make the progress I wanted. Everyone had conflicting advice and a different ‘system’ that made them millions, if you just follow their advice.

 

There’s no one perfect system or approach that suits every business.Tweet it

 

How do you decide whose advice to follow or what to spend your time and energy on, and when? 

Once you understand the different stages of business growth, you’ll appreciate that there are a few key things you need to focus on in each phase, all of which are outlined in your FREE Fempreneur Success Handbook.

Don’t get distracted by the shiny objects and be sure to focus your precious time and energy on the right things!

 

It’s important to have a solid understanding of the different stages of business growth if you’re serious about generating profit and scaling quickly. Discover what these different phases are and how you can maximise your time and resources by focusing on the right things at the right time. #fempire #fempirecoach #goals #goalsetting #entrepreneur #entrepreneurship #ladyboss #womeninbusiness #businesscoach #solopreneur #entrepreneurlife #entrepreneurmindset #successmindset #worksmarternotharder #laptoplifestyle #mompreneur #workfromhome2. You Can Intentionally Plan and Manage your Cash Flow.

Once you know which stage of business growth you’re in, you’ll be able to plan your financial resources more effectively. 

You’ll know exactly which things to invest your money on in order to move through to the next phase most efficiently. You’ll know where to spend your money for maximum growth and biggest impact. 

And perhaps more importantly, you’ll know what not to spend your precious money on in each phase of business growth.

 

3. You’ll Find Greater Peace and Acceptance (and Enjoyment!) with Where You Are in the Process.

 

It’s easy to feel perpetually frustrated if you don’t understand the business building process. If you’re measuring your level of success and progress in terms of dollars in the bank, you’ll be constantly disappointed (especially in the beginning).Tweet it

 

You’ll need to establish different measures for your success in the beginning, for example by client feedback, by how quickly your email list is growing, or how many word of mouth referrals you’re gaining through your networking, or how your website is converting, to name a few.

 

Progress is all about measuring your success with the right metrics. 

 

And appreciating that you’re moving up the trajectory of business growth, even when you can’t see dollars in the bank (yet).

I hope you find the courage and strength to stay true to your path, because with passion, persistence, and great support, you will get there and establish a thriving, profitable business!

 

If you’re in need of strategic advice on how to best grow your business, let’s chat! You can reach out to me directly at kated@fempirecoach.com.au. Let’s get on the phone for a free 30-minute discovery call to see if our programs are right for you!

And don’t forget to download your FEMPRENEUR SUCCESS HANDBOOK and make sure you’re spending your precious time and resources on the right things, at the right time.

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Entrepreneurs
kated@fempirecoach.com.au
katiedejong.com

3 Important SEO Trends You Need to Know About in 2020

3 Important SEO Trends You Need to Know About in 2020

Blog feature image courtesy of Pixabay.

There are three emerging SEO trends you need to know about if you’re keen to stay ahead of your competition. Keep reading to discover what they are! #SEO #searchengineoptimisation #digitalmarketing #SEOtrends #inboundmarketing #entrepreneur #businessgrowth #businessstrategy #ladyboss #fempire #fempirecoachPeople used Google to perform over 2 trillion searches last year.

 

If you’re like most business owners, your main concern is finding a way to drive more organic traffic to your website so that you can convert interested browsers into paying clients.

 

The best way to do this is by optimising your website for search engine success.

 

To discover everything you need to know about Search Engine Optimisation to drive your business growth, check out my related article called How to Use SEO to Skyrocket Your Business Growth on Autopilot.

Search Engine Optimisation is one of the most important forms of Inbound Marketing that you can engage in as a business owner. Inbound marketing refers to marketing efforts that are designed to draw visitors and potential customers in, rather than outwardly ‘pushing’ a brand or product. SEO is a form of inbound marketing because it draws customers to your website via organic searches in search engines (like Google,Yahoo, Bing etc). If someone is searching for something that your business offers, you want to make sure that you appear in the Google search results so that they can contact you and become a paying client.m

Outbound Marketing refers to any form of content that you ‘push’ out into the world (advertising, social media posting etc) in order to bring traffic (visitors) to your website.

 

Outbound marketing relies on your own individual effort, whereas Inbound Marketing happens organically, while you're sleeping, without any effort on your part. It's essential that you intentionally engage in both forms of marketing (inbound + outbound) in business.Tweet it

 

But in addition to the fundamental SEO methods described in my previous article, there are also three important SEO trends that you need to know about this year if you want to stay ahead of your competition.

You can waste a lot of time and money by using marketing methods that are old or ineffective. This is why staying on the cutting edge SEO is so important. The following are some of the SEO trends you need to be aware of in 2020.

 

3 Critical SEO Trends You Need to Know in 2020

 

Featured snippets are an important element of your search engine optimisation strategy. Discover how you can use them to drive organic traffic to your website on autopilot. #SEO #searchengineoptimisation #digitalmarketing #SEOtrends #inboundmarketing #entrepreneur #businessgrowth #businessstrategy #ladyboss #fempire #fempirecoach1. Featured Snippets Can Drive Organic Traffic to Your Website

In the past, business owners were mainly concerned with getting their website to the top of a Google search engine results page, or at the very least on page one of Google search results.

In the past few years, Google has unveiled the Featured Snippet functionality. Featured Snippets provide users with a concise, direct answer to their questions, right there on the search results page, without the users having to click through to a specific result. If the snippet is compelling and the visitor wants to know more, they’ll click through to your website and increase your web traffic as a result.

Google picks the snippet from the web page that best answers the query in a simple, concise format. This levels the playing field and leaves the door wide open for content that isn’t in the number one search result spot to be featured above everything else. This has massive potential to drive visitors to your website.

 

If you want to get more clicks from Google, you need to optimise what your site looks like in the search results. And you can do this with Featured Snippets. 

 

Featured snippets give marketers a chance to beat competitors, boost conversions, and drive traffic right to their site, because people are more likely to click through to learn more if they get direct answers to their questions.Tweet it

 

HubSpot research has shown that content with a featured snippet gets a 2-times higher click-through rate. This is huge! But getting your website into the coveted spot of Featured Snippet is not easy. In order to accomplish this goal, you will need to work on answering common questions about your industry in your website content. Sites like Answer the Public are great for helping you understand the long tail keywords that people are searching for in a given topic.

If you’re unable to develop content for either your website or a guest posting site, working with professionals is a good idea. Outreach Mama has a plethora of Blogger Outreach Services options to offer. With their help, getting great content and relevant back links will be a breeze.

 

2. Voice Search Optimisation is Important

Unless you have been living under a rock for the past few years, you’ll be well aware of technology like Amazon’s Alexa or Apple’s Siri. These devices have changed the way consumers interact with search engines and other parts of the Internet. Instead of using text to find items in Google, more and more people are using their voice to search the web. As the popularity of voice search grows, you’ll have to adapt. Changing the way you approach the content on your website is essential when trying to capitalise on the popularity of voice search.

Search Engine Optimisation is critical in modern day business because it’s the means by which customers find your website organically and buy from you. Discover 3 trends that you need to know about this year to optimise your SEO #SEO #searchengineoptimisation #digitalmarketing #SEOtrends #inboundmarketing #entrepreneur #businessgrowth #businessstrategy #ladyboss #fempire #fempirecoach

Using long tail keywords is smart when trying to optimise your website for voice search. Putting yourself in the mindset of a consumer searching for something in your industry can help you develop the right long tail keywords. Most search queries performed with voice search will be posted in the form of a question. Answering these questions can help you increase the amount of organic traffic your website receives.

 

3. Modern Consumers Love Video Content

If your website is devoid of video content, you need to fix this problem in a hurry.

 

The amount of time that consumers spent watching YouTube nearly doubled last year.

 

With the power of engaging and entertaining, you can draw in potential customers and increase sales. The key to making a great video is developing a script beforehand. Trying to get your point across in a concise manner will take some planning.

With an outline of what you want to cover in the video, you can avoid rambling and potentially boring the water. If you don’t have experience with this type of marketing, consulting with professionals is vital. Paying these professionals for their help will be worth it due to the results they can provide.

 

Don’t Let These SEO Trends Pass You By

Now that you know more about the marketing trends of 2020, it is time to take action. These trends can help you bring your marketing campaigns into the 21st century. 

Want to know more about SEO and how to use it to optimise your business success? Check out this great article:
How to Use SEO to Skyrocket Your Business Growth on Autopilot.

 

Are you Starting or Growing Your Own Business?

Get your FREE copy of The Fempreneur Success Handbook and discover you need to know about building a thriving, profitable business on your own terms!

In service to your success,

Kate De Jong, Ph.D
Fempire Coach for Thriving Female Professionals
kated@fempirecoach.com.au
www.katiedejong.com.

Our Youngest Clients Ever Are Ready to Take the World By Storm: How Kellie & Abbie Started Their Business at Just 7 Years of Age

Our Youngest Clients Ever Are Ready to Take the World By Storm: How Kellie & Abbie Started Their Business at Just 7 Years of Age

Discover how two young girls aged 13 and 16 have started their own business so that they can make a positive difference doing work they love. #fempire #fempirecoach #goals #goalsetting #entrepreneur #entrepreneurship #ladyboss #womeninbusiness #businesscoach #solopreneur #entrepreneurlife #entrepreneurial #entrepreneurmindset #success #successmindset #worksmarter #worksmarternotharder #laptoplifestyle #leadershipOne of the greatest things about the work we do at Fempire is that we get to work with inspiring and talented female business owners all across the country.

 

We recently had the pleasure of welcoming our youngest clients ever into our three day Fempreneur workshop in Melbourne. At just sixteen and thirteen years of age, Kellie and Abbie Thomas are two sisters who are passionate about providing quality, ethically sourced baby products for newborn babies and mothers, as well as providing opportunities for women in developing countries to establish their own livelihood through creation of baby products for sale overseas.

 

How do you develop such clarity and passion at such a young age, you might wonder? 

 

Their story is a very inspiring one. 

 

When Kellie was three years old, her younger sister Abbie was born with Left Congenital Diaphragmatic Hernia that wasn’t picked up until twelve hours after her birth. She was rushed from Shepparton Base Hospital to the Royal Children’s Hospital in Melbourne to receive life saving surgery at just four days old. 

As Kellie recounts:

“Being in the Newborn Intensive Care Unit while Abbie recovered was so special for me. I just loved being surrounded by so many little babies and helping to care for Abbie. I nearly lost my sister, who means absolutely everything to me, everyday I praise God she survived. 

The impact of Abbie’s birth left a real imprint in my heart and from then on I knew I had a passion for babies. A few years later, when I was seven years old, I decided I wanted to open my own baby shop in support of our love for babies. My dream immediately became Abbie’s and so nine years later here we are, two sisters who are passionate about nurturing and cherishing both mum and bub.”

Incredible, isn’t it?

Last year, the girls came to our Fempreneur Workshop accompanied by their incredibly supportive and encouraging mother Alice Thomas. The girls had been struggling for a while to get real traction and flow in their business and they wanted some guidance and direction on how to position themselves going forward, so they can make an even bigger difference and impact.

 

Our Fempreneur Workshop is a 3 day immersion for women looking to accelerate their business and marketing know-how using Fempire’s 12 Step Business Mastery System, designed specifically for women.Tweet it

 

You’re never too young to start your own business! Discover how Kellie and Abbie started their own business at just age 13 and 16. #fempire #fempirecoach #goals #goalsetting #entrepreneur #entrepreneurship #ladyboss #womeninbusiness #businesscoach #solopreneur #entrepreneurlife #entrepreneurial #entrepreneurmindset #success #successmindset #worksmarter #worksmarternotharder #laptoplifestyle #leadershipPerhaps one of the most powerful parts of the Fempreneur process is helping our clients get crystal clear on their ‘why’ and their purpose for being in business, and then allowing that to flow through into their branding, messaging, and their business and marketing strategy.

Thanks to the clarity that Kellie and Abbie developed during the three day Fempreneur workshop, they’ve been able to launch a complete rebrand and have found new direction and inspiration. 

Here’s what the girls had to say in an email recently:

 

We are writing to you because we are so excited to tell you that we have officially rebranded! Our new logo was designed and we redid our website. We are now officially selling as ‘Kellie & Abbie.’

We want to say a huge thank you for support and guidance in making this possible. The time we spent with you was incredibly useful, as it helped us solidify our business direction and pathway forward. 

Since Fempire we have been in busy conversations with Thania, the lady from Indonesia who is employing improvised women to hand knit baby items. Mum has just finished writing the knitting patterns and sent them off to Thania in Indonesia, where she and the ladies are now going to send us a sample of their knitting. 

We also have been busy with the creation of our salt soak and coffee scrub, we are just finalising the labels now. And Abbie has been experimenting with designs for her hand painted covers to go on our journals. 

The social media strategy Kate taught us has been incredible. Through this, we have been able to connect with some beautiful mothers in Victoria who have encouraged our business and promoted who we are. We partnered with one lady in a give-away which was so fantastic!”

 

Thanks to the Fempreneur workshop, the girls have defined new Vision and Mission Statements for their business.

Mission Statement – Kellie & Abbie

To be the best family company that nurtures and cherishes mother and baby through the journey of new life, locally and globally, through family customer service and handpicked ethically sourced products.

Kellie and Abbie went through life-changing experiences that made them want to start their own business so that they can give back in a way that feels meaningful. Discover how these young girls have decided to become entrepreneurs at age 13 and 16. #fempire #fempirecoach #goals #goalsetting #entrepreneur #entrepreneurship #ladyboss #womeninbusiness #businesscoach #solopreneur #entrepreneurlife #entrepreneurial #entrepreneurmindset #success #successmindset #worksmarter #worksmarternotharder #laptoplifestyle #leadershipVision Statement – Kellie & Abbie

We combine our love of cherishing new life, capturing precious moments and nurturing mothers with our commitment to supporting impoverished mothers in underdeveloped countries, to provide ethically sourced unique quality products and family service for our customers.



Inspiring, huh?



We feel so grateful and blessed to have the opportunity to support such positive, altruistic young women who are striving to make the world a better place.

Kellie and Abbie’s dedication to sourcing products ethically and to helping improve the lives of women and babies both here in Australia and in Indonesia is truly inspiring.

Please do show your support by following them on Instagram and by checking out their products at Kellie & Abbie online. Their products make perfect gifts or essentials for newborns and mothers and the love that’s put into these products is something else.

We wish them so much love and best wishes for continued success in their business!

Want to know more about our Fempreneur workshop? Message Kate direct at kated@fempirecoach.com.au to discover the dates and prices of our upcoming workshops to get your business moving in the right direction!

In service to helping you bring your business dreams to life,

Kate De Jong, Ph.D
Fempire Coach
kated@fempirecoach.com.au
katiedejong.com

The Reality for Women in Business: 11 Fascinating Things I’ve Learned as a Fempire Coach

The Reality for Women in Business: 11 Fascinating Things I’ve Learned as a Fempire Coach

We believe that the world needs more heart-centered women in business who are making a positive difference through their work. We believe that the future is female. Read on to discover why. #fempire #fempirecoach #entrepreneur #entrepreneurship #ladyboss #womeninbusiness #liveyourpassion #followyourheart #liveyourdream #passion #solopreneur #entrepreneurlife #entrepreneurial #entrepreneurmindset #success #successmindset #ladybosslife #worksmarter #changemakers #worksmarternotharder #laptoplifestyle #leadership #businesschicks

 

Fempire is unapologetically a female-focused brand. We know that women have different needs to men when it comes to starting or growing a business. We think differently, feel differently, act differently and behave differently in the world of business. We saw a need to provide women with the tailored support they need to navigate the world of entrepreneurship. 

 

Our mission at Fempire is to provide female entrepreneurs with the support, knowledge, & strategy to bring their business vision into reality. And we believe that the world needs more successful female entrepreneurs.Tweet it

 

David Orr famously said in the book Ecological Literacy: Educating Our Children for a Sustainable World:

 

“The plain fact is that the planet does not need more successful people. But it does desperately need more peacemakers, healers, restorers, storytellers, and lovers of every kind.” – David Orr

 

Women are naturally drawn to the roles of peacemakers, healers, restorers, and storytellers – in fact, the vast majority of our clients fall under these categories – and small business is the perfect vehicle for them.

Female business owners face unique challenges when growing their own business. Read on to discover 11 fascinating things I learned in my first year as a Fempire Business Coach for Women and how you can set yourself up to thrive as a successful entrepreneur. #fempire #fempirecoach #entrepreneur #entrepreneurship #ladyboss #womeninbusiness #liveyourpassion #followyourheart #liveyourdream #passion #solopreneur #entrepreneurlife #entrepreneurial #entrepreneurmindset #success #successmindset #ladybosslife #worksmarter #changemakers #worksmarternotharder #laptoplifestyle #leadership #businesschicks

But as Lindzi Caputo and Charlotte Sandell write, the success rate for women in business is markedly lower than for men. 

 

At Fempire, we’re on a mission to change that.

 

My first year as a Fempire Coach in 2018 was a wild and fast ride of rapid growth and learning. There was laughter, tears, challenges, and celebrations. And while I came into the role with many years of coaching experience under my belt in my own practice, my role with Fempire took me on an accelerated path that taught me so much about myself, about others, and about women in business in general.

In order to help you succeed as a business woman, I’m sharing the most important lessons I’ve learned in the hope that they give you comfort, help you to know that you’re not alone, and give you the courage and confidence to continue on, knowing that with courage and persistence, you will succeed as a business owner.

 

 

11 Fascinating Things I’ve Learned as a Fempire Coach

 

1. Most Women Struggle with the Imposter Syndrome

If you feel like a fraud when starting out in your own business, you’re not alone. Every woman struggles with the imposter syndrome to some extent, but it’s even more prevalent among female entrepreneurs because we’re constantly stepping outside of our comfort zone. According to Rebecca Burn-Callande, the imposter syndrome is “the single biggest block to success” for women in business. Thoughts of “Who am I to do this?” or “When will they figure out that I’m not qualified to do this?” can send you into an anxious spin and prevent you from showing up as your powerful self, with negative consequences. I see it all the time.

 

If you struggle with the imposter syndrome, know that it’s a completely normal reaction for female entrepreneurs. And ask yourself, who are you not to do this work? What will the world miss out on if you decide not to answer the call to get your work into the world? Try to keep focusing on how you can be of service and the positive difference you’re already making.Tweet it

 

And just in case you’re wondering – yes, you are completely qualified to do the work you’re doing. We need you!

 

 

 

2. Women Struggle to Charge What They’re Worth

Women have a natural tendency to over-deliver and under-charge. Especially if you’re struggling with the imposter syndrome, you’ll be afraid to charge your clients what you’re worth, because even you don’t believe in your own value yet. Most of my clients come to me drastically under-charging. But here’s what I’ve learned:

 

The amount you’re willing to charge for your products or services is directly related to your level of self-confidence.Tweet it

 

And if you need to start out with low prices in order to build your confidence and to prove to yourself that you definitely do add value and that you provide an amazing product or service, then do that. But make sure you increase your prices when you start to feel resentful. You’ll quickly realise that your clients are often relieved when you increase your prices because it means you’re finally stepping into your power and claiming your value. And the clients who know and appreciate your value will be more than happy to pay you what you’re worth.

 

3. Being a Successful Business Woman Requires Sacrifice

There’s no denying that even in this modern era of working mothers, women still do the lion’s share of household duties. In surveys across the USA in 2016, it was found that women spend twice as much time on household activities each day than men. All those school drop offs, lunch preparations, loads of washing, and kids sporting activities take time. And if you’re serious about being a successful business woman, you have to make sacrifices and compromises at home. 

You need to have difficult conversations with your husband or partner around them doing more at home, or maybe you need to hire help so that you can spend the time required to grow your business. Perhaps you’ll need to put your kids in before- or after-school care. But you can’t be one hundred percent responsible for your domestic duties and grow a business at the same time. I know that for a fact. And you’ll need to decide which one is a priority for you.

 

4. Mother Guilt is Real

Since us women have to make the tough decisions between work and children, we carry a lot of the guilt that goes along with it. When you finally decide to sacrifice some school pick ups to grow your business, you’ll be plagued by a constant sense of guilt and at three o’clock you’ll be thinking about your kids and wondering if you’re doing them any damage by not being there. I struggle with this too, and so do all working women.

Even though it won’t rid your guilt entirely, you might be comforted to know that groundbreaking studies have shown that children of working mothers actually fare better later in life. Carmen Nobel write that “Children whose mothers worked outside the home are more likely to have jobs themselves, are more likely to hold supervisory responsibilities at those jobs, and earn higher wages than children whose mothers stayed home full time”. Kathleen McGinn says:

 

As we gradually understand that our children aren’t suffering, hopefully the guilt will go away.” #motherguilt #fempreneurs - Kathleen McGinnTweet it

 

So focusing on growing your business is most certainly not harming your children in any way, and may even have a positive effect. Plus, you’re being an inspiring role model for your children and helping future generations by helping them to understand that woman’s work is equally as important as a man’s.

 

5. Not All Women are Cut Out to Be Business Owners

In his book The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, Michael Gerber describes how every business owner needs to be able to fulfil three different roles: 

  1. The Technician: This person knows the craft of your business. If you started a clothes line, then you’re a great seamstress and designer. If you’re a life coach, then you’re great at helping people find solutions to their life’s challenges. Most of us start out in business as technicians with a honed craft.
  2. The Entrepreneur: This person has the ideas, innovation, passion, and charm. They have the desire and ability to forge strategic relationships with collaborators and investors. They’re forward thinking, and thinking about growing and scaling. They’re focused on opportunities and closing them.
  3. The Manager: This person is details-focused and organised. They’re a planner and always on top of the accounts, the timelines, and the project milestones. They know which items are on the critical path to success.

 

Gerber says that the number one mistake that business owners make is this:

 

The fatal assumption business owners make: If you understand the technical work of a business, you understand how to run a business that does technical work. - Michael GerberTweet it

 

And this isn’t true! The majority of us go into business because we’re technicians and we want to make a business out of it. But we’re not trained entrepreneurs or managers. These are skills that we absolutely must learn and grow. 

Women who understand this and embrace it become successful business owners. They dedicate themselves to learning the art and craft of being an entrepreneur and manager and they go on to establish thriving businesses. But some women discover they’re not at all interested in becoming an entrepreneur or a manager, nor are they naturally inclined that way. And they then realise that small business is not for them.  

 

After coaching both men and women, in my current role as a Fempire business coach for women, it’s become abundantly clear that women face unique challenges as business owners. Read on to discover what they are. #fempire #fempirecoach #entrepreneur #entrepreneurship #ladyboss #womeninbusiness #liveyourpassion #followyourheart #liveyourdream #passion #solopreneur #entrepreneurlife #entrepreneurial #entrepreneurmindset #success #successmindset #ladybosslife #worksmarter #changemakers #worksmarternotharder #laptoplifestyle #leadership #businesschicks6. Women Have Different Business Coaching Needs to Men

Having coached both men and women, and having worked among men and women during my professional career as an engineer, I’ve learned that women have different needs when it comes to coaching. Men generally need the right strategy and ongoing guidance, and they’re off and racing. As women, we need a lot more nurturing and validation. We need someone to believe in us until we can believe in ourselves. We need someone to discuss not just our business challenges with but also our emotional ones too. We need someone to remind us of our value on a regular basis. And when we get all of this, we thrive.

 

7. Your Coach Can’t Do Your Work for You

If you’re a business owner then hopefully you have a business coach who’s helped you to map out the best way to grow your business and establish yourself as a successful business owner. Your coach would have worked with you to develop your business vision, your mission, your goals, your business funnel, your pricing structures and your marketing strategies to promote your business, to build a sustainable and growing client base.

But unfortunately the onus is then on you to implement the advice and strategy. It’s up to you to carve out the time needed to take action on the things you agreed upon. It’s my greatest frustration when clients come to their sessions with their tail between their legs, having to admit that they haven’t done what they agreed they would do. I understand it’s hard. I have a young family too. And I really want you to be successful. But if you’re not willing to make the time to do the work that’s required to grow your business, then maybe being a small business owner isn’t for you.

 

8. Your Coach Can’t Save You

As a coach, my biggest desire is to see my clients succeed and to enjoy the fruits of running a successful business. And I want to be there to support you, guide you, and give you encouragement and inspiration along the way. But unfortunately I’ve had to learn the hard way that I can’t save you if you get yourself into a pickle. For example, if you’ve sold out a workshop and then you haven’t been able to generate the content for it on time, I can’t jump in and rescue you. While I would love to, I’ve had to learn (the hard way) that as a coach, I need to pull back. Because if I do it for you, I’m not empowering you or teaching you how to do it yourself. This is really hard for a coach who wants to see her clients succeed.

 

9. Women Thrive in Community

An essential component of our Fempire business coaching programs is the monthly group workshops we provide where all of our coaching clients come together to network, workshop, and learn business education. We often get clients coming back after they’ve left the nest, asking to re-join the group workshops again because they realise that they need the support of the sisterhood in order to thrive. 

 

As women, we need connection and community like we need air. Tweet it

 

It’s simply essential to our ability to thrive.

 

10. Once Their Confidence Catches Up, Women are Unstoppable

One of the most beautiful things I get to experience as a business coach is watching my clients grow their confidence and then blossom like flowers. Often they start their business journey doubting themselves, struggling with imposter syndrome, and under-charging for their products or services. But with the right support guidance, encouragement, and sisterhood, they start to believe in themselves, step into their power and claim their worth. And they become unstoppable. It’s a beautiful thing to see.

 

11. Collaboration is Infinitely More Powerful than Competition

Once women get over the need to compete with each other, and instead start supporting each other through collaborations, referrals and affiliations, amazing things start to happen. We see it time and time again. When we come together, we really do have the power to change the world.

 

You can tell who the strong women are. They’re the ones building the other women up. - Unknown.Tweet it

 

And this is what Fempire is all about.

 

I hope you loved this article. You might also enjoy:

6 Powerful Productivity Hacks that will Help You Get More Out of Your Day

How to Use SEO to Skyrocket Your Business Growth on Autopilot

The 10 Most Important Tactics That Will Set Your Business Up For Success

In service to your success,

Kate De Jong, Ph.D
Fempire Coach
kated@fempirecoach.com.au
katiedejong.com

The power of women coming together is phenomenal. Read on to discover 11 fascinating things I discovered in my first twelve months as a Fempire business coach for women. And may they inspire you to greater levels of success! #fempire #fempirecoach #entrepreneur #entrepreneurship #ladyboss #womeninbusiness #liveyourpassion #followyourheart #liveyourdream #passion #solopreneur #entrepreneurlife #entrepreneurial #entrepreneurmindset #success #successmindset #ladybosslife #worksmarter #changemakers #worksmarternotharder #laptoplifestyle #leadership #businesschicks

6 Powerful Productivity Strategies that will Help You Get More Out of Your Day

6 Powerful Productivity Strategies that will Help You Get More Out of Your Day

The number one skill that differentiates successful entrepreneurs from the rest is their ability to effectively manage their time in pursuit of their business goals. Read on to discover my Golden Rules of productivity that will help you maximise what you can achieve each and every day. #productivity #timemanagement #goals #goalsetting #successstrategies #successmindset #worksmarternotharder #entrepreneurmindset #fempire #fempirecoachAre you tired of feeling like there aren’t enough hours in the day to get everything done that you need to?

Do you wish you had a magic fairy who could wave her wand and give you three extra hours a day? 

 

As an entrepreneur, you get to determine how you spend your time. Which is great, and if you’re like me, it’s probably one of the main reasons why you decided to go into business for yourself – for the freedom, flexibility, and fulfilment that comes with working for yourself. But on the down side, if you don’t know how to use your time efficiently, you can very easily end up spending lots of time doing stuff, but not getting much done.

 

To be a successful business owner you need to be ruthless and laser focused with your time.Tweet it

Particularly if you’re a mother who’s also running a business, you’ll know that every minute in the day counts and it’s up to you to squeeze every drop of  productivity out of the hours you have.

There are limitless articles out there about productivity and time management hacks. The following techniques are the ones that have allowed me to be an engaged mother at the same time as growing my business. It’s still a huge challenge and my life is messy and imperfect, but with the help of these strategies I’ve managed to achieve great things in my business in recent years.

I hope they help you too.

My Golden Rules of Productivity.

I’ll be sharing the details of the Golden Rules in the video and article below.