One of the greatest things about the work we do at Fempire is that we get to work with inspiring and talented female business owners all across the country.
We recently had the pleasure of welcoming our youngest clients ever into our three day Fempreneur workshop in Melbourne. At just sixteen and thirteen years of age, Kellie and Abbie Thomas are two sisters who are passionate about providing quality, ethically sourced baby products for newborn babies and mothers, as well as providing opportunities for women in developing countries to establish their own livelihood through creation of baby products for sale overseas.
How do you develop such clarity and passion at such a young age, you might wonder?
Their story is a very inspiring one.
When Kellie was three years old, her younger sister Abbie was born with Left Congenital Diaphragmatic Hernia that wasn’t picked up until twelve hours after her birth. She was rushed from Shepparton Base Hospital to the Royal Children’s Hospital in Melbourne to receive life saving surgery at just four days old.
As Kellie recounts:
“Being in the Newborn Intensive Care Unit while Abbie recovered was so special for me. I just loved being surrounded by so many little babies and helping to care for Abbie. I nearly lost my sister, who means absolutely everything to me, everyday I praise God she survived.
The impact of Abbie’s birth left a real imprint in my heart and from then on I knew I had a passion for babies. A few years later, when I was seven years old, I decided I wanted to open my own baby shop in support of our love for babies. My dream immediately became Abbie’s and so nine years later here we are, two sisters who are passionate about nurturing and cherishing both mum and bub.”
Incredible, isn’t it?
Last year, the girls came to our Fempreneur Workshop accompanied by their incredibly supportive and encouraging mother Alice Thomas. The girls had been struggling for a while to get real traction and flow in their business and they wanted some guidance and direction on how to position themselves going forward, so they can make an even bigger difference and impact.
Perhaps one of the most powerful parts of the Fempreneur process is helping our clients get crystal clear on their ‘why’ and their purpose for being in business, and then allowing that to flow through into their branding, messaging, and their business and marketing strategy.
Thanks to the clarity that Kellie and Abbie developed during the three day Fempreneur workshop, they’ve been able to launch a complete rebrand and have found new direction and inspiration.
Here’s what the girls had to say in an email recently:
“We are writing to you because we are so excited to tell you that we have officially rebranded! Our new logo was designed and we redid our website. We are now officially selling as ‘Kellie & Abbie.’
We want to say a huge thank you for support and guidance in making this possible. The time we spent with you was incredibly useful, as it helped us solidify our business direction and pathway forward.
Since Fempire we have been in busy conversations with Thania, the lady from Indonesia who is employing improvised women to hand knit baby items. Mum has just finished writing the knitting patterns and sent them off to Thania in Indonesia, where she and the ladies are now going to send us a sample of their knitting.
We also have been busy with the creation of our salt soak and coffee scrub, we are just finalising the labels now. And Abbie has been experimenting with designs for her hand painted covers to go on our journals.
The social media strategy Kate taught us has been incredible. Through this, we have been able to connect with some beautiful mothers in Victoria who have encouraged our business and promoted who we are. We partnered with one lady in a give-away which was so fantastic!”
Thanks to the Fempreneur workshop, the girls have defined new Vision and Mission Statements for their business.
Mission Statement – Kellie & Abbie
To be the best family company that nurtures and cherishes mother and baby through the journey of new life, locally and globally, through family customer service and handpicked ethically sourced products.
Vision Statement – Kellie & Abbie
We combine our love of cherishing new life, capturing precious moments and nurturing mothers with our commitment to supporting impoverished mothers in underdeveloped countries, to provide ethically sourced unique quality products and family service for our customers.
We feel so grateful and blessed to have the opportunity to support such positive, altruistic young women who are striving to make the world a better place.
Kellie and Abbie’s dedication to sourcing products ethically and to helping improve the lives of women and babies both here in Australia and in Indonesia is truly inspiring.
Please do show your support by following them on Instagram and by checking out their products at Kellie & Abbie online. Their products make perfect gifts or essentials for newborns and mothers and the love that’s put into these products is something else.
We wish them so much love and best wishes for continued success in their business!
Want to know more about our Fempreneur workshop? Message Kate direct at [email protected] to discover the dates and prices of our upcoming workshops to get your business moving in the right direction!
In service to helping you bring your business dreams to life,
Kate De Jong, Ph.D