Noun: A process that results in a marked change in form, nature, or appearance.
If you want to win more clients in your business, you need to learn to speak in terms of the transformation you provide.
What is the ‘before’ and ‘after’ state that you lead people from and to?
What are the results and the outcomes they get through working with you?
Have you ever spoken to a business person who starts telling you all about an amazing product or program they have, or an incredible app they’ve created that has all these incredible features? And you’re left wondering – “But why would I want that?”
Many business people get so excited about the features of whatever they’re selling, that they forget to tell you why you would even need those features. To what end? What results do you get from using their product or service? What’s the outcome? What’s the transformation?
Are you selling the end destination or the aeroplane?
When you want to book a holiday and you go to the travel agent, what’s the thing you’re most excited about? The end destination, right? If the travel agent starts telling you about the amazing aeroplane you’ll get if you choose one service over another, do you really care? All you’re thinking about (if you’re like me) is the cocktails by the pool, and the beautiful beach you’ll be close to – the end destination. I don’t care how I get there. I just want to know that I’ll get there.
It’s the same in marketing.
People don’t generally care about the process you’ll use to get them from A to B. They just want to know that you can transport them from their current ‘before’ state into their desired ‘after’ state.
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In service to your success,
Kate De Jong, Ph.D Fempire Coach https://katiedejong.com firstname.lastname@example.org
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Kate De Jong is an expert Fempire Coach, blogger and inspirer who intimately understands (and shares) what it is like to juggle motherhood and entrepreneurship, whilst staying sane and enjoying the freedom and fulfilment of being a successful coach and fempreneur.