Hello & Welcome!
I’m Kate De Jong.
I’m a former Scientist & Consulting Engineer for fifteen years, turned passionate entrepreneur and business coach.
I’m dedicated to helping you become a successful business owner so that you can make the difference you’re here to make!
I believe you have an important message and contribution to make through your business, and I believe that you can become a highly successful, thriving entrepreneur with the right knowledge, strategy, and support.
I quit my long corporate career as an engineer because I knew in my heart that there was something else I should be doing. I knew that I had unique gifts to contribute, but I struggled to find a way to contribute them through my work in a way that felt truly fulfilling and satisfying.
I felt like a square peg in a round hole in the corporate world.
I always wanted to do things differently, challenge the status quo, break through into new ground, but it always felt like the world wasn’t ready for me or my ideas. I felt perpetually frustrated and unfulfilled. I wanted to be able to bring my whole self to work and to express myself fully, but it didn’t feel like that was possible or welcome.
I struggled on for years, trying different roles, taking on different responsibilities, always searching for that deep satisfaction that I was craving in my work.
From the outside looking in, my life looked perfect.
I was earning a great salary that allowed me to do or buy anything I wanted, I was working on exciting projects both locally and internationally for large, well-respected companies.
I was able to travel regularly for my work and I was invited often to speak at high profile conferences in my technical field. I was highly accomplished, with a Ph.D. in Science & Engineering, and I was a private shareholder in the company I worked for (a highly sought after invitation!). I’d been awarded various accolades, including a Leadership Award for Women in Engineering from Chief Executive Women Australia.
But it didn’t seem to matter how many degrees I earned or how much I was making or who I worked for – there was something missing and I was miserable.
In my mid-thirties, I realised I’d spent my whole life trying to live up to others’ expectations, following a career path that others thought was best for me. I never made time for my own personal needs and the term ‘self-care’ was not even in my vocabulary. I could hear the gentle yet persistent whispers in my heart telling me that I was going the wrong way and to change direction, but I suppressed them at all cost. They were inconvenient at the time and had no place in my life of people-pleasing, self-sacrifice, and corporate ladder-climbing.
In 2010 I was brought to my knees by a life crisis. I was forced to reassess everything.
Out of desperation, I started seeing a life coach and energy healer who helped me realise just how far I had strayed from my true self. Step by step, she helped me realign my life with my true inner compass and get my life back on track.
It was during that time that I became aware of my passion to help others to avoid the immense difficulty I went through by giving them tools and strategies to create a life around their authentic truth and desires.
I wanted to help people like me who were struggling to ‘fit’ in the professional world. I wanted to help them find a way to unleash their talent and potential in a way that feels truly fulfilling.
For me, entrepreneurship was the path to freedom, happiness, and fulfilment. And I’m determined to help others experience the same freedom and fun that I now feel.
You can make a difference, in your own way, and make great money doing it!
I’m a Certified Coach and a lifelong learner and truth-seeker. I’m continuously seeking ways to deepen my understanding of life. I’ve immersed myself in the fields of business startup and growth, positive psychology, life design, finding your path and purpose, career transition, spirituality, quantum physics, the law of attraction, manifestation, and many forms of energetic and emotional healing, all of which I write about in my blog.
I’m valued by my clients for my kindness, empathy, positive outlook, and my ability to help them get results and create forward-thinking solutions to all challenges in their lives.
My clients tell me I’m pragmatic and action-oriented, authentic, genuine, inclusive and empathetic.
I’m driven by my core values of
You can find out more about my personal story in my original blog post:
Find out more about my business vision and inspiration!
Some of the things on my CV…
- Certified Life Coach (Dipl. Life Coaching LCIA)
- Ph.D (Doctorate) in Bioprocess Engineering (Murdoch University, 2003)
- 15 Years as a Professional Consulting Engineer (Australia, USA, The Netherlands)
- Chief Executive Women’s – Women in Engineering Leadership Award in 2009
- #1 Bestselling Author of The Art of Unlearning: Conscious Choices for Empowered Living
- Top Blogger | As seen in Arianna Huffington’s Thrive Global, Womelle, Medium & Positively Positive
- Pinterest Expert – Most Effective Platform for Growing Your Email Database
- Trained Enneagram (Personality Typing System) Coach – accredited through The Shift Network, 2014.
We can’t do it alone … we all need guidance on our journey.
It’s so important that we reach out to get the right help on our journey. I’ve been blessed to receive guidance and support from several wonderful mentors over the years and it’s all thanks to them that I’ve been able to get where I am today, in just a few short years since quitting my corporate career in 2011.
Thanks to the wisdom and experience of my great mentors, I’ve learned how to establish a thriving business in a completely new field, starting from scratch. Some of the best mentors in the industry have helped me learn and apply the essential strategies behind entrepreneurship, business start-up, product and program development, marketing, public relations and wealth creation.
I met Marnie LeFevre in 2017 when I went to one of her live events here in Perth, Western Australia. I was instantly drawn to her magnetic personality, extreme professionalism, and entrepreneurial success. I had the privilege of later doing her 3-day Fempreneur course, which transformed the way I operate in business for the better.
My decision to become one of Marnie’s Fempire Coaches has been one of the best decisions I’ve ever made.
It’s a privilege and honour to be part of her team of dedicated entrepreneurs who are passionate about helping women succeed in business. I get to spend my days with amazing women, working in heart-centred businesses, all of whom are inspiring and leading change all around the world.